Application of artificial neural network in market segmentation: A review on recent trends

Despite the significance of Artificial Neural Network (ANN) algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000-2010 and proposed a classification scheme for the articles. One thousands (1000) articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table

New techniques for Arabic document classification

Text classification (TC) concerns automatically assigning a class (category) label to a text document, and has increasingly many applications, particularly in the domain of organizing, for browsing in large document collections. It is typically achieved via machine learning, where a model is built on the basis of a typically large collection of document features. Feature selection is critical in this process, since there are typically several thousand potential features (distinct words or terms). In text classification, feature selection aims to improve the computational e ciency and classification accuracy by removing irrelevant and redundant terms (features), while retaining features (words) that contain su cient information that help with the classification task. This thesis proposes binary particle swarm optimization (BPSO) hybridized with either K Nearest Neighbour (KNN) or Support Vector Machines (SVM) for feature selection in Arabic text classi cation tasks. Comparison between feature selection approaches is done on the basis of using the selected features in conjunction with SVM, Decision Trees (C4.5), and Naive Bayes (NB), to classify a hold out test set. Using publically available Arabic datasets, results show that BPSO/KNN and BPSO/SVM techniques are promising in this domain. The sets of selected features (words) are also analyzed to consider the di erences between the types of features that BPSO/KNN and BPSO/SVM tend to choose. This leads to speculation concerning the appropriate feature selection strategy, based on the relationship between the classes in the document categorization task at hand. The thesis also investigates the use of statistically extracted phrases of length two as terms in Arabic text classi cation. In comparison with Bag of Words text representation, results show that using phrases alone as terms in Arabic TC task decreases the classification accuracy of Arabic TC classifiers significantly while combining bag of words and phrase based representations may increase the classification accuracy of the SVM classifier slightly

Data Asset Management and Visualization Based on Intelligent Algorithm: Taking Power Equipment Data as An Example

Data asset management is adequate in solving the problem of data silence and data idleness for enterprises. Through intelligent algorithms such as neural network, in-depth learning and block chain, and guided by business needs, it extracts, analyzes and visualizes the existing business precipitation data, and forms scattered and disordered data into valuable information to support the development of the company, so as to activate data assets. Taking the management data of electric power equipment as an example, this paper proposes a method of fusion of multiple intelligent control algorithms. The specific modules include the fusion of heterogeneous data; feature extraction of equipment asset management data based on machine learning; intelligent control of multi-objective optimization environment based on energy consumption data; BIM data visualization based on data classification-energy extraction-neural network (SVM-CART-SAE-DNN) algorithm fusion. The algorithm can effectively improve the efficiency of equipment management and enhance the security and economy of power infrastructure through intelligent control of equipment management

Data fusion by using machine learning and computational intelligence techniques for medical image analysis and classification

Data fusion is the process of integrating information from multiple sources to produce specific, comprehensive, unified data about an entity. Data fusion is categorized as low level, feature level and decision level. This research is focused on both investigating and developing feature- and decision-level data fusion for automated image analysis and classification. The common procedure for solving these problems can be described as: 1) process image for region of interest\u27 detection, 2) extract features from the region of interest and 3) create learning model based on the feature data. Image processing techniques were performed using edge detection, a histogram threshold and a color drop algorithm to determine the region of interest. The extracted features were low-level features, including textual, color and symmetrical features. For image analysis and classification, feature- and decision-level data fusion techniques are investigated for model learning using and integrating computational intelligence and machine learning techniques. These techniques include artificial neural networks, evolutionary algorithms, particle swarm optimization, decision tree, clustering algorithms, fuzzy logic inference, and voting algorithms. This work presents both the investigation and development of data fusion techniques for the application areas of dermoscopy skin lesion discrimination, content-based image retrieval, and graphic image type classification --Abstract, page v

Embedding Feature Selection for Large-scale Hierarchical Classification

Large-scale Hierarchical Classification (HC) involves datasets consisting of thousands of classes and millions of training instances with high-dimensional features posing several big data challenges. Feature selection that aims to select the subset of discriminant features is an effective strategy to deal with large-scale HC problem. It speeds up the training process, reduces the prediction time and minimizes the memory requirements by compressing the total size of learned model weight vectors. Majority of the studies have also shown feature selection to be competent and successful in improving the classification accuracy by removing irrelevant features. In this work, we investigate various filter-based feature selection methods for dimensionality reduction to solve the large-scale HC problem. Our experimental evaluation on text and image datasets with varying distribution of features, classes and instances shows upto 3x order of speed-up on massive datasets and upto 45% less memory requirements for storing the weight vectors of learned model without any significant loss (improvement for some datasets) in the classification accuracy. Source Code: https://cs.gmu.edu/~mlbio/featureselection.Comment: IEEE International Conference on Big Data (IEEE BigData 2016

An Evolutionary Fake News Detection Method for COVID-19 Pandemic Information

As the COVID-19 pandemic rapidly spreads across the world, regrettably, misinformation and fake news related to COVID-19 have also spread remarkably. Such misinformation has confused people. To be able to detect such COVID-19 misinformation, an effective detection method should be applied to obtain more accurate information. This will help people and researchers easily differentiate between true and fake news. The objective of this research was to introduce an enhanced evolutionary detection approach to obtain better results compared with the previous approaches. The proposed approach aimed to reduce the number of symmetrical features and obtain a high accuracy after implementing three wrapper feature selections for evolutionary classifications using particle swarm optimization (PSO), the genetic algorithm (GA), and the salp swarm algorithm (SSA). The experiments were conducted on one of the popular datasets called the Koirala dataset. Based on the obtained prediction results, the proposed model revealed an optimistic and superior predictability performance with a high accuracy (75.4%) and reduced the number of features to 303. In addition, by comparison with other state-of-the-art classifiers, our results showed that the proposed detection method with the genetic algorithm model outperformed other classifiers in the accurac