A methodology for contextual recommendation using artificial neural networks

“A thesis submitted to the University of Bedfordshire, in partial fulfilment of the requirements for the degree of Doctor of Philosophy”.Recommender systems are an advanced form of software applications, more specifically decision-support systems, that efficiently assist the users in finding items of their interest. Recommender systems have been applied to many domains from music to e-commerce, movies to software services delivery and tourism to news by exploiting available information to predict and provide recommendations to end user. The suggestions generated by recommender systems tend to narrow down the list of items which a user may overlook due to the huge variety of similar items or users’ lack of experience in the particular domain of interest. While the performance of traditional recommender systems, which rely on relatively simpler information such as content and users’ filters, is widely accepted, their predictive capability perfomrs poorly when local context of the user and situated actions have significant role in the final decision. Therefore, acceptance and incorporation of context of the user as a significant feature and development of recommender systems utilising the premise becomes an active area of research requiring further investigation of the underlying algorithms and methodology. This thesis focuses on categorisation of contextual and non-contextual features within the domain of context-aware recommender system and their respective evaluation. Further, application of the Multilayer Perceptron Model (MLP) for generating predictions and ratings from the contextual and non-contextual features for contextual recommendations is presented with support from relevant literature and empirical evaluation. An evaluation of specifically employing artificial neural networks (ANNs) in the proposed methodology is also presented. The work emphasizes on both algorithms and methodology with three points of consideration:\ud contextual features and ratings of particular items/movies are exploited in several representations to improve the accuracy of recommendation process using artificial neural networks (ANNs), context features are combined with user-features to further improve the accuracy of a context-aware recommender system and lastly, a combination of the item/movie features are investigated within the recommendation process. The proposed approach is evaluated on the LDOS-CoMoDa dataset and the results are compared with state-of-the-art approaches from relevant published literature

Multimodal sentiment analysis in real-life videos

This thesis extends the emerging field of multimodal sentiment analysis of real-life videos, taking two components into consideration: the emotion and the emotion's target. The emotion component of media is traditionally represented as a segment-based intensity model of emotion classes. This representation is replaced here by a value- and time-continuous view. Adjacent research fields, such as affective computing, have largely neglected the linguistic information available from automatic transcripts of audio-video material. As is demonstrated here, this text modality is well-suited for time- and value-continuous prediction. Moreover, source-specific problems, such as trustworthiness, have been largely unexplored so far. This work examines perceived trustworthiness of the source, and its quantification, in user-generated video data and presents a possible modelling path. Furthermore, the transfer between the continuous and discrete emotion representations is explored in order to summarise the emotional context at a segment level. The other component deals with the target of the emotion, for example, the topic the speaker is addressing. Emotion targets in a video dataset can, as is shown here, be coherently extracted based on automatic transcripts without limiting a priori parameters, such as the expected number of targets. Furthermore, alternatives to purely linguistic investigation in predicting targets, such as knowledge-bases and multimodal systems, are investigated. A new dataset is designed for this investigation, and, in conjunction with proposed novel deep neural networks, extensive experiments are conducted to explore the components described above. The developed systems show robust prediction results and demonstrate strengths of the respective modalities, feature sets, and modelling techniques. Finally, foundations are laid for cross-modal information prediction systems with applications to the correction of corrupted in-the-wild signals from real-life videos

Twitter Analysis to Predict the Satisfaction of Saudi Telecommunication Companies’ Customers

The flexibility in mobile communications allows customers to quickly switch from one service provider to another, making customer churn one of the most critical challenges for the data and voice telecommunication service industry. In 2019, the percentage of post-paid telecommunication customers in Saudi Arabia decreased; this represents a great deal of customer dissatisfaction and subsequent corporate fiscal losses. Many studies correlate customer satisfaction with customer churn. The Telecom companies have depended on historical customer data to measure customer churn. However, historical data does not reveal current customer satisfaction or future likeliness to switch between telecom companies. Current methods of analysing churn rates are inadequate and faced some issues, particularly in the Saudi market. This research was conducted to realize the relationship between customer satisfaction and customer churn and how to use social media mining to measure customer satisfaction and predict customer churn. This research conducted a systematic review to address the churn prediction models problems and their relation to Arabic Sentiment Analysis. The findings show that the current churn models lack integrating structural data frameworks with real-time analytics to target customers in real-time. In addition, the findings show that the specific issues in the existing churn prediction models in Saudi Arabia relate to the Arabic language itself, its complexity, and lack of resources. As a result, I have constructed the first gold standard corpus of Saudi tweets related to telecom companies, comprising 20,000 manually annotated tweets. It has been generated as a dialect sentiment lexicon extracted from a larger Twitter dataset collected by me to capture text characteristics in social media. I developed a new ASA prediction model for telecommunication that fills the detected gaps in the ASA literature and fits the telecommunication field. The proposed model proved its effectiveness for Arabic sentiment analysis and churn prediction. This is the first work using Twitter mining to predict potential customer loss (churn) in Saudi telecom companies, which has not been attempted before. Different fields, such as education, have different features, making applying the proposed model is interesting because it based on text-mining

Methodologies in Predictive Visual Analytics

abstract: Predictive analytics embraces an extensive area of techniques from statistical modeling to machine learning to data mining and is applied in business intelligence, public health, disaster management and response, and many other fields. To date, visualization has been broadly used to support tasks in the predictive analytics pipeline under the underlying assumption that a human-in-the-loop can aid the analysis by integrating domain knowledge that might not be broadly captured by the system. Primary uses of visualization in the predictive analytics pipeline have focused on data cleaning, exploratory analysis, and diagnostics. More recently, numerous visual analytics systems for feature selection, incremental learning, and various prediction tasks have been proposed to support the growing use of complex models, agent-specific optimization, and comprehensive model comparison and result exploration. Such work is being driven by advances in interactive machine learning and the desire of end-users to understand and engage with the modeling process. However, despite the numerous and promising applications of visual analytics to predictive analytics tasks, work to assess the effectiveness of predictive visual analytics is lacking. This thesis studies the current methodologies in predictive visual analytics. It first defines the scope of predictive analytics and presents a predictive visual analytics (PVA) pipeline. Following the proposed pipeline, a predictive visual analytics framework is developed to be used to explore under what circumstances a human-in-the-loop prediction process is most effective. This framework combines sentiment analysis, feature selection mechanisms, similarity comparisons and model cross-validation through a variety of interactive visualizations to support analysts in model building and prediction. To test the proposed framework, an instantiation for movie box-office prediction is developed and evaluated. Results from small-scale user studies are presented and discussed, and a generalized user study is carried out to assess the role of predictive visual analytics under a movie box-office prediction scenario.Dissertation/ThesisDoctoral Dissertation Engineering 201

Methodologies in Predictive Visual Analytics

abstract: Predictive analytics embraces an extensive area of techniques from statistical modeling to machine learning to data mining and is applied in business intelligence, public health, disaster management and response, and many other fields. To date, visualization has been broadly used to support tasks in the predictive analytics pipeline under the underlying assumption that a human-in-the-loop can aid the analysis by integrating domain knowledge that might not be broadly captured by the system. Primary uses of visualization in the predictive analytics pipeline have focused on data cleaning, exploratory analysis, and diagnostics. More recently, numerous visual analytics systems for feature selection, incremental learning, and various prediction tasks have been proposed to support the growing use of complex models, agent-specific optimization, and comprehensive model comparison and result exploration. Such work is being driven by advances in interactive machine learning and the desire of end-users to understand and engage with the modeling process. However, despite the numerous and promising applications of visual analytics to predictive analytics tasks, work to assess the effectiveness of predictive visual analytics is lacking. This thesis studies the current methodologies in predictive visual analytics. It first defines the scope of predictive analytics and presents a predictive visual analytics (PVA) pipeline. Following the proposed pipeline, a predictive visual analytics framework is developed to be used to explore under what circumstances a human-in-the-loop prediction process is most effective. This framework combines sentiment analysis, feature selection mechanisms, similarity comparisons and model cross-validation through a variety of interactive visualizations to support analysts in model building and prediction. To test the proposed framework, an instantiation for movie box-office prediction is developed and evaluated. Results from small-scale user studies are presented and discussed, and a generalized user study is carried out to assess the role of predictive visual analytics under a movie box-office prediction scenario.Dissertation/ThesisDoctoral Dissertation Engineering 201

Explaining Data Patterns using Knowledge from the Web of Data

Knowledge Discovery (KD) is a long-tradition field aiming at developing methodologies to detect hidden patterns and regularities in large datasets, using techniques from a wide range of domains, such as statistics, machine learning, pattern recognition or data visualisation. In most real world contexts, the interpretation and explanation of the discovered patterns is left to human experts, whose work is to use their background knowledge to analyse, refine and make the patterns understandable for the intended purpose. Explaining patterns is therefore an intensive and time-consuming process, where parts of the knowledge can remain unrevealed, especially when the experts lack some of the required background knowledge. In this thesis, we investigate the hypothesis that such interpretation process can be facilitated by introducing background knowledge from the Web of (Linked) Data. In the last decade, many areas started publishing and sharing their domain-specific knowledge in the form of structured data, with the objective of encouraging information sharing, reuse and discovery. With a constantly increasing amount of shared and connected knowledge, we thus assume that the process of explaining patterns can become easier, faster, and more automated. To demonstrate this, we developed Dedalo, a framework that automatically provides explanations to patterns of data using the background knowledge extracted from the Web of Data. We studied the elements required for a piece of information to be considered an explanation, identified the best strategies to automatically find the right piece of information in the Web of Data, and designed a process able to produce explanations to a given pattern using the background knowledge autonomously collected from the Web of Data. The final evaluation of Dedalo involved users within an empirical study based on a real-world scenario. We demonstrated that the explanation process is complex when not being familiar with the domain of usage, but also that this can be considerably simplified when using the Web of Data as a source of background knowledge