The Effects of Intrinsic, Extrinsic, Hedonic, and Utilitarian Motivations on IS Usage: An Updated Meta-analytic Investigation

This study reports on a meta-analytic investigation of the effects of intrinsic, extrinsic, hedonic and utilitarian motivations on IS system usage. The study extends the work of Wu and Lu (2013) and considers the effects of 16 motivations on usage, behavioural intention, perceived usefulness (PU) and perceived ease of use (PEOU). 73 studies published between 2009 and 2016 met the inclusion criteria. Bare bones and true score correlations were calculated and moderation analysis was performed. Curiosity has the strongest effects on behavioural intention while social interaction has the strongest effects on usage. Results also show that enjoyment and playfulness motivations have stronger effects on behavioural intention in hedonic system contexts, and reward motivation has stronger effects on utilitarian systems usage. The application of motivation theory to adoption and use of information systems together with synthesis of empirical data may provide new insights in system usage behaviou

User-generated content (UGC) in tourism: Benefits and concerns of online consumers

This study reports an attempt to enhance our understanding of the reasons behind virtual world usage. By providing a mixture of utilitarian and hedonic value, virtual worlds represent an emerging class of multipurpose information systems (MPIS). Previous research seems to fall short in explaining MPIS adoption, especially since key extrinsic and intrinsic motivators are not considered. Drawing upon IT adoption research, motivation theory and the consumer behavior literature, this research extends available works and provides insight into the influence and roles of extrinsic and intrinsic motivation. Hypotheses are postulated and tested using a sample of 1627 users of the virtual world Second Life. The results confirm the majority of the hypotheses and support the comprehensive model. The findings indicate instantaneous effects of extrinsic and intrinsic motivation, and highlight reinforcing effects of intrinsic motivation. Implications for research and practice are discussed

UNDERSTANDING THE DIFFERENCE IN ADOPTION AND CONTINUED USAGE OF MOBILE DATA SERVICES

Attracting new customers and retaining existing users are critical for the success of new information systems such as mobile data services (MDS). Thus, it is important to understand the formation process of behavior toward MDS at different stages. However, relative little attention has been paid to the differences in the determinants of behavior toward MDS between potential adopters and experienced users. This study examines the dynamics of customers\u27 decision processes in the MDS context. This study proposes an advanced theoretical framework from multidisciplinary perspectives. The proposed research model is empirically evaluated by using survey data collected from 120 potential adopters and 354 experienced users. This study investigates some significant differences in the influence of the determinants of behavioral intention toward MDS, depending on customers\u27 direct experience with MDS. The results of this study show that the adoption intention is solely determined by utilitarian value whereas continued usage intention is determined by utilitarian value as well as hedonic value

How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China

© 2016 Elsevier B.V.Currently, it is critical to nurture bidder loyalty in the highly competitive online auction business. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary stimulus-organism-response models. We tested these models using 449 bidders from Taobao, an online auction service provider in China. Based on the results of covariance-based structural equation modelling, we showed that consumer perceptions fully mediate technological stimuli, but only partially mediate brand stimuli, and bidder loyalty. These results can be used to further improve the related research and practice.Link_to_subscribed_fulltex

Understanding the Adoption of Mobile Data Services: A Value Perspective

Mobile data services (MDS) are wireless value-added pay-per-use services that have attracted increased attention in recent years. In the marketing and information system (IS) disciples, the ability of a service provider to offer a high level of value to its customers is regarded as a success. In this paper, a theoretical framework is proposed to investigate key drivers in wireless pay-per-use services behavior based on a value perspective. This study examines the role of three evaluation values, derived from marketing and IS literature, in adoption decisions. Potential adopters have no experience with MDS; thus, they likely conceive value based primarily on indirect experience with it, such as through advertisements or communication with peers. Most studies of MDS, however, have given little attention to the types of information sources that affect the formation of value that is obtained using MDS. In this study, the influence of members of social networks and secondary sources are regarded as the major sources of information. The proposed model is empirically tested using survey data collected from 287 potential adopters. The analysis results show that the proposed model, based on the aforementioned view of value, provides a significant explanation of the variance in the level of adoption intention toward MDS in individuals. The results of this study show that utilitarian and social values dominate adoption decisions while the impact of hedonic value in MDS acceptance is weaker than other values. Information from relevant others and from mass media play a critical role in forming the perceptions of value obtained from the use of MDS

Still believing in virtual worlds: A decomposed approach

siirretty Doriast

Same but different? Mobile technology adoption in China

Purpose This paper seeks to answer two research questions which are “What are key factors which influence Chinese to adopt mobile technology?” and “Do these key factors differ from factors which are identified from Western context?” Design/methodology The findings from a pilot study with 45 in-depth interviews are used to develop questionnaires and test across 800 residents from the three research cities. The data were analyzed by Structural Equation Modelling together with Multi-group Analysis. Findings Our data suggest eight important concepts, i.e. utilitarian expectation, hedonic expectation, status gains, status loss avoidance, normative influence, external influence, cost, and quality concern, are influential factors affecting users’ intentions to adopt 3G mobile technology. Differences are found between the samples in the three research cities in the effect of hedonic expectation, status gains, status loss avoidance, and normative influence on mobile technology adoption intention. Research limitations/implications: As the stability of intentions may change over time, only measuring intentions might be inadequate in predicting actual adoption behaviors. However, the focus on potential users is thought to be appropriate, given that the development of 3G is still in its infancy in China. Originality/value Previous research into Information Technology (IT) adoption among Chinese users has not paid attention to regional diversity. Some research considered China as a large single market and some was conducted in only one province or one city. Culturally, China is a heterogeneous country

Factors Influencing Consumption Experience of Mobile Device: A Study from Experiential View

Among the large number of studies on adoption of mobile commerce, the major research perspective is the utilitarian factors. In this study, we interpreted consumers’ consumption experience of handphones from an experiential view of the intervening response system which focuses on hedonic factors of customers. We studied the following research questions. First, whether hedonic factors (e.g. subjective norms) and utilitarian factors (e.g. convenience), are positively related to emotional factors. Second, whether emotional factors are positively related to customers’ consumption experience of mobile device. A survey study was conducted to collect data from 293 mobile phone users. The results of this research implied that hedonic factors performed a positive effect on the consumption experience, while the utilitarian factors had a negative effect on the consumption experience of consumers

Smartphone and privacy concerns: Not so smart

Smartphone is one of the most important information technology devices, so people feel the desire to adapt to it in order to keep up with technological developments (Lee, Chang, Lin & Cheng, 2014). Although recent studies have attempted to unravel the behavioral intentions to use smartphones (e.g. Bruner & Kumar, 2005; Liu & Yu, 2017) by analyzing different factors, there is a gap in the axiological dimension of this decision process (Chun, Lee & Kim, 2012). Privacy concern is one of the most relevant issues (Pew Research Center, 2014) and, consequently, this study is set to test in which measure privacy, as an axiological expression, override the hedonic factors associated with the behavioral intention of using smartphones. With a sample of 211 smartphone users we tested in which measure the importance given to privacy acts as a moderator variable in a model that comprehens ease of use, usefulness, and fun as predictors of behavioral intention to use smartphones. Findings show privacy is a key-driver in the behavioral intention of using smartphone, with particular emphasis health-related apps.O smartphone é um dos mais importantes dispositivos de tecnologia da informação e, por isso, os indivíduos sentem o desejo de se adaptar a este de modo a acompanhar os desenvolvimentos tecnológicos (Lee, Chang, Lin & Cheng, 2014). Apesar de estudos recentes terem tentado desvendar as intenções comportamentais da adoção de smartphones (e.g. Bruner & Kumar, 2005; Liu & Yu, 2017), analisando diferentes fatores, há uma lacuna na análise da dimensão axiológica deste processo de decisão (Chun, Lee & Kim, 2012). A preocupação com a privacidade é um dos elementos mais relevantes (Pew Research Center, 2014) e por isso, o presente estudo procura testar em que medida a privacidade, enquanto expressão axiológica, se sobrepõe aos fatores hedónicos associados à intenção comportamental do uso do smartphone. Com uma amostra de 211 utilizadores de smartphones procurámos compreender em que medida a importância da privacidade opera como moderadora num modelo que integra a facilidade de uso, a utilidade, e a diversão enquanto preditoras da intenção comportamental de uso do smartphone. Os resultados mostram que a privacidade é um elemento-chave da intenção comportamental de usar o smartphone, com ênfase particular nas aplicações relacionadas com a saúde