Examining Information on Social Media: Topic Modelling, Trend Prediction and Community Classification

In the past decade, the use of social media networks (e.g. Twitter) increased dramatically becoming the main channels for the mass public to express their opinions, ideas and preferences, especially during an election or a referendum. Both researchers and the public are interested in understanding what topics are discussed during a real social event, what are the trends of the discussed topics and what is the future topical trend. Indeed, modelling such topics as well as trends offer opportunities for social scientists to continue a long-standing research, i.e. examine the information exchange between people in different communities. We argue that computing science approaches can adequately assist social scientists to extract topics from social media data, to predict their topical trends, or to classify a social media user (e.g. a Twitter user) into a community. However, while topic modelling approaches and classification techniques have been widely used, challenges still exist, such as 1) existing topic modelling approaches can generate topics lacking of coherence for social media data; 2) it is not easy to evaluate the coherence of topics; 3) it can be challenging to generate a large training dataset for developing a social media user classifier. Hence, we identify four tasks to solve these problems and assist social scientists. Initially, we aim to propose topic coherence metrics that effectively evaluate the coherence of topics generated by topic modelling approaches. Such metrics are required to align with human judgements. Since topic modelling approaches cannot always generate useful topics, it is necessary to present users with the most coherent topics using the coherence metrics. Moreover, an effective coherence metric helps us evaluate the performance of our proposed topic modelling approaches. The second task is to propose a topic modelling approach that generates more coherent topics for social media data. We argue that the use of time dimension of social media posts helps a topic modelling approach to distinguish the word usage differences over time, and thus allows to generate topics with higher coherence as well as their trends. A more coherent topic with its trend allows social scientists to quickly identify the topic subject and to focus on analysing the connections between the extracted topics with the social events, e.g., an election. Third, we aim to model and predict the topical trend. Given the timestamps of social media posts within topics, a topical trend can be modelled as a continuous distribution over time. Therefore, we argue that the future trends of topics can be predicted by estimating the density function of their continuous time distribution. By examining the future topical trend, social scientists can ensure the timeliness of their focused events. Politicians and policymakers can keep abreast of the topics that remain salient over time. Finally, we aim to offer a general method that can quickly obtain a large training dataset for constructing a social media user classifier. A social media post contains hashtags and entities. These hashtags (e.g. "#YesScot" in Scottish Independence Referendum) and entities (e.g., job title or parties' name) can reflect the community affiliation of a social media user. We argue that a large and reliable training dataset can be obtained by distinguishing the usage of these hashtags and entities. Using the obtained training dataset, a social media user community classifier can be quickly achieved, and then used as input to assist in examining the different topics discussed in communities. In conclusion, we have identified four aspects for assisting social scientists to better understand the discussed topics on social media networks. We believe that the proposed tools and approaches can help to examine the exchanges of topics among communities on social media networks

Animating and sustaining niche social networks

Within the communicative space online Social Network Sites (SNS) afford, Niche Social Networks Sites (NSNS) have emerged around particular geographic, demographic or topic-based communities to provide what broader SNS do not: specified and targeted content for an engaged and interested community. Drawing on a research project developed at the Queensland University of Technology in conjunction with the Australian Smart Services Cooperative Research Centre that produced an NSNS based around Adventure Travel, this paper outlines the main drivers for community creation and sustainability within NSNS. The paper asks what factors motivate users to join and stay with these sites and what, if any, common patterns can be noted in their formation. It also outlines the main barriers to online participation and content creation in NSNS, and the similarities and differences in SNS and NSNS business models. Having built a community of 100 registered members, the staywild.com.au project was a living laboratory, enabling us to document the steps taken in producing a NSNS and cultivating and retaining active contributors. The paper incorporates observational analysis of user-generated content (UGC) and user profile submissions, statistical analysis of site usage, and findings from a survey of our membership pool in noting areas of success and of failure. In drawing on our project in this way we provide a template for future iterations of NSNS initiation and development across various other social settings: not only niche communities, but also the media and advertising with which they engage and interact. Positioned within the context of online user participation and UGC research, our paper concludes with a discussion of the ways in which the tools afforded by NSNS extend earlier understandings of online ‘communities of interest’. It also outlines the relevance of our research to larger questions about the diversity of the social media ecology

Trading Friendship for Value: An Investigation of Collective Privacy Concerns in Social Application Usage

Online social applications do not only acquire individuals’ personal information but also at times collect the personal information of an individual’s social networks. Despite the importance of protecting collective privacy, this topic has received little attention in the information system community. To fill this gap in the literature, this article focuses on three unique issues pertinent to collective privacy. First, drawing on the Communication Privacy Management theory, we offer a theoretical framework on the dimensionality of collective privacy concerns (CPC). Second, we propose to operationalize the three dimensions of CPC using a second-order reflective construct, and we plan to develop a scale for it. Third, we identify antecedents of CPC pertinent to the context of social application usage and propose to test a research model on the relationships between these antecedents and CPC as well as the downstream effect on behavioral intentions

Elite Tweets: Analysing the Twitter Communication Patterns of Labour Party Peers in the House of Lords

The micro-blogging platform Twitter has gained notoriety for its status as both a communication channel between private individuals, and as a public forum monitored by journalists, the public, and the state. Its potential application for political communication has not gone unnoticed; politicians have used Twitter to attract voters, interact with constituencies and advance issue-based campaigns. This article reports on the preliminary results of the research team’s work with 21 peers sitting on the Labour frontbench. It is based on the monitoring and archival of the peers’ activity on Twitter for a period of 100 days from 16th May to 28th September 2012. Using a sample of more than 4,363 tweets and a mixed methodology combining semantic analysis, social network analysis and quantitative analysis, this paper explores the peers’ patterns of usage and communication on Twitter. Key findings are that as a tweeting community their behavior is consistent with others, however there is evidence that a coherent strategy is lacking. Labour peers tend to work in ego networks of self-interest as opposed to working together to promote party polic

Online Popularity and Topical Interests through the Lens of Instagram

Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to gathering hundred millions users. Instagram exhibits a mixture of features including social structure, social tagging and media sharing. The network of social interactions among users models various dynamics including follower/followee relations and users' communication by means of posts/comments. Users can upload and tag media such as photos and pictures, and they can "like" and comment each piece of information on the platform. In this work we investigate three major aspects on our Instagram dataset: (i) the structural characteristics of its network of heterogeneous interactions, to unveil the emergence of self organization and topically-induced community structure; (ii) the dynamics of content production and consumption, to understand how global trends and popular users emerge; (iii) the behavior of users labeling media with tags, to determine how they devote their attention and to explore the variety of their topical interests. Our analysis provides clues to understand human behavior dynamics on socio-technical systems, specifically users and content popularity, the mechanisms of users' interactions in online environments and how collective trends emerge from individuals' topical interests.Comment: 11 pages, 11 figures, Proceedings of ACM Hypertext 201