What do you think of the return of dungarees?: Social media interactions between retail locations and their customers

Social media presents new digital interaction opportunities and challenges to urban retail locations such as shopping malls, centres and streets. Platforms such as Facebook facilitate online communication with, and between, customers that is not possible through traditional media and marketing techniques. Using data gathered from the Facebook pages of six urban retail locations over 12 months, this paper considers the possible factors that shape online customer engagement and conversation. In particular, we present a thematic analysis of content in shared posts, and discuss how characteristics of a retail location and the structure of the consumer community shape these posts. Our findings are used to form suggestions to further investigate engagement between customers and retail locations via social media

Making Social Media More Social: A Literature Review of Academic Libraries’ Engagement and Connections Through Social Media Platforms

This chapter explores how academic libraries have used social media for broadcasting information, responsive communication, and engagement. Many libraries focus on the marketing aspect of social media, since it is a successful method of promoting events, services, and resources. However, exclusively using social media as a marketing tool ignores the best part of social media: the connections it fosters between people. The online community is just an extension of the in-person community that the academic library serves. This chapter examines the state of the literature on libraries’ use of social media through the lens of increasing engagement and connections with the community as the key to successful social media

Social Media and the Voice of the Department

More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts the more engagement will take place. The more engagement a department receives online the more their voice and message are heard. The results of this study contribute to the sparse literature dedicated to law enforcement and effective use of social media

Social Media Usage by Municipal Elected Officials for Open Government Community Engagement

As public administration has evolved with the technological advances in today\u27s society, it can be challenging to ensure the demands of the public are being met in terms of efficiency, effectiveness, and engagement. Nonetheless, a focus on community remains at the forefront of public administration. When looking at technology and the community, the tool known as social media emerges. Social media has allowed people to interact in new ways and therefore, has allowed the government to interact with citizens in ways they have not been able to in the past. In addition to attempting to modernize public administration, there has been an increased focus on building citizen trust through providing a more open government structure. The Open Government Directive issued by President Barack Obama focused on three tenets, which included transparency, participation, and collaboration. One of the ways government entities within the United States are strengthening these areas is through the implementation of various social media sites as a means to stay connected with citizens. With an increase of users utilizing social media tools for both information and connection, many government departments and agencies have incorporated social media use into their workplace as a function for their department. However, it is elected officials that are the ones who represent the citizens from their governmental role and thus, can aid in bridging the gap between citizens and government. Yet, there is little research on how elected officials, specifically in municipalities, are utilizing social media to connect with their constituents. This study discusses social media use by municipal elected officials and how it relates to open government community engagement. Open government community engagement is defined in terms of the three tenets of the Open Government Directive: transparency, participation, and collaboration encompassing the rungs of Arnstein\u27s ladder of citizen participation. For this qualitative study, fifty-seven Florida municipal elected officials were interviewed regarding their social media use or lack thereof in terms of engagement with citizens. The interviews are followed-up with content analysis of social media sites. An ethnographic approach is utilized to uncover and develop common themes related to open government community engagement. The findings suggest while some municipal elected officials are utilizing social media well in terms of open government community engagement, there is a lack of clear understanding of social media use within the context of the Sunshine Law, as well as other barriers prohibiting utilizing social media for more of the participation and collaboration components. There are several reasons municipal elected officials opt to avoid social media altogether, while additional concepts related to open government limited engagement and closed government community engagement are explored. The concept of avoidance was addressed, especially as it pertained to the practical implications for both city administrators and elected officials

Understanding the antecedents of consumer brand engagement by managing brand communities on social media

As social media provide companies with opportunities to create touch-points by enabling consumers to interact with brands in new ways, a key issue for organizations is how to use brand communities to engage customers and enhance their relationships with brands. Brand community interactivity is one of the latest developments to engage consumers in online brand communities. The objective of brand communities is not only to attract potential customers, but also to retain loyal consumers and gain advocates. Thus, brands and companies’ social media activity should be appropriately organized and managed for high-level consumer brand engagement (CBE), which is a comprehensive construct that allow companies to examine the bond between their brands and consumers. The essence of this CBE bond is related to the involvement of consumers, as it increases the touch-points between them and the brand. This study examined perceived interactivity as a driving factor in the context of a brand community on social media with the purpose of encouraging consumer community engagement, community satisfaction, and consumer brand engagement (CBE). Two second-order constructs were operationalized in the research model. Communication, responsiveness, and control were treated as reflective factors to create the second-order construct “perceived interactivity,” while the other second-order construct “CBE” comprised cognitive processing, affection, and activation as reflective indicators. The results, based on data collected from 328 social media users who are followers of a smartphone brand’s Facebook page, indicated that perceived interactivity is likely to significantly affect consumer community engagement and community satisfaction, which in turn foster brand engagement. Successful social media marketing practices for companies should take responsibility for transforming consumer community engagement into CBE, as it is imperative for organizations building brand communities to enhance their consumer community satisfaction through proper community management to achieve high CBE

Consumer Engagement In Travel-related Social Media

The term of consumer engagement is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online context. Moreover, some situational and social media usage-related factors are incorporated into the framework. A set of propositions are presented based on literature review and the conceptual framework to illustrate the relationship between consumer engagement and related factors. To provide empirical evidence for the conceptual model, an online survey is conducted. Participants complete the self-administered survey by answering questions concerning their online experience with the travel-related social media website they visit most. Two-step structural equation modeling is employed to analyze the data. The results show that both community experience and community identification have significant and positive relationship with consumer engagement. Community experience is also a strong predictor of community identification. Attitude toward using social media and travel involvement influence the relationship between consumer engagement and its antecedents. With focus on the interactive and experiential nature of consumer engagement, this study expands current understanding of consumer engagement and provides insights for hospitality and tourism businesses regarding how to engage consumers through travel-related social media

Environmental Campaign Through Social Media as Strengthening Civic Engagement

Environmental problems are problems faced by all humans in various parts of the world. Overcoming these environmental problems requires awareness and involvement of citizens in protecting and preserving the environment. The involvement of citizens in protecting and preserving the environment can be done through campaigns related to the environment. In thedigital era, the development of social media is very fast and has the benefit of making it easierfor someone to share information and communicate. The development of social media in thedigital era certainly affects the involvement of citizens in dealing with environmental problems. This article aims to find out how campaigns to preserve the environment through social media can strengthen civic engagement. This research is a type of qualitative research with literature study methods and descriptive analysis techniques. The results of this study indicate that in the digital era, social media has an influence on strengthening civic engagement in campaigns to preserve the environment. Campaigns to preserve the environment through social media are mostly carried out by the younger generation and environmental activists through content related to environmental issues posted through their personal and community social media.Keywords: Campaign; Environment; Social media; Civic Engagement

Digital media arts as terrain for inter-cultural political activism

University of Technology, Sydney. Faculty of Arts and Social Sciences.The increasing use of social media in politics is creating new opportunities for greater public engagement in participatory political activism, raising important questions about the most effective ways for activists and independent artists to use social media. This creative doctorate explores the role that social media can have in shaping Australia’s multicultural policies by engaging a wider section of the community in a cultural conversation. The creative component, Talking Cultures, is a campaign-based multimedia project that experimentally applies a hybrid model of online and offline campaigns, utilising social media and street art to elicit civic engagement. The major creative outcome of these campaigns is an interactive documentary that connects the street videos with social media exploring the creation of a ‘contact zone’ of engagement. From a theoretical perspective the research explores the implications of applying the contact theory of social studies to social media campaigns as a way to establish contact and create online political participatory actions within the frame of a ‘contact zone’. The research approach looks at participatory activism in the context of the communicative ecology of multicultural Australia as debated in the mainstream media, on social media and on the street. Using auto-ethnographic action research methods I examine the creative process of implementing Talking Cultures, through the artist’s iterative attempts at engagement. The research concludes with two key findings. The first is that beneficial to the success of any social media campaign is a hybrid model of engagement that operates on social media and also offline. The second is that in order for a ‘contact zone’ to be established there is a need for an authority that is not easily attainable solely through social media. This authority can be established by engaging an online personality, enlisting an existing established social media community, or by conducting part of the campaign offline. The Talking Cultures campaigns’ results conclude that it is possible to engage the public in participatory political activism using social media but that for this engagement to be strong enough to spill over to the offline sphere, all pillars of the contact theory must be met, especially the need for an authority that can add value to the message. Furthermore it is suggested that social media campaigns should frame their message in a way that would encourage participant to perform offline actions outside the social media platforms into a wider communicative ecology

Street Art on TikTok: Engaging with Digital Cosmopolitanism

Under the influence of social media, aesthetic cosmopolitans have shifted from the real world to the digital world. This study exemplified Jingxuan Peng’s street art on TikTok to explore how street artists digitally increase the transcultural engagement with the cosmopolitan community on social media. As a result, a total of 243 videos and corresponding engagement responses were collected and investigated through text mining analysis. Overall, street art in these short videos was classified as fully exotic, partly exotic, and a combination of local and exotic art, and the study finds that the last category has the highest level of engagement in the digital cosmopolitan community. In conclusion, this study fills a gap in the limited analysis of street art and digital cosmopolitism on social media, and provides managerial insights for street artists and art appreciation in the age of Internet

ANALISIS MODERASI SOCIAL MEDIA ENGAGEMENT PADA PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP NIAT BERSEPEDA : Survei Pada Pengguna Sepeda Di Kota Bandung

ABSTRAK Tingginya jumlah penggunaan kendaraan bermotor pribadi di Kota Bandung telah menyebabkan berbagai masalah di kota ini. Meningkatkan niat masyarakat untuk bersepeda merupakan solusi paling mudah dan murah untuk mengatasi masalah tersebut. Berbagai promosi pun telah dilakukan, termasuk melalui media sosial mengingat tingginya social media engagement masyarakat. Penelitian ini mengkaji dampak moderasi social media engagement pada pengaruh sikap, norma subjektif, dan kontrol perilaku terhadap niat bersepeda untuk merespon penelitian terdahulu yang menunjukkan bahwa moderasi social media engagement memiliki dampak negatif pada pengaruh sikap, norma subjektif, dan kontrol perilaku terhadap niat. Penelitian tersebut mendeteksi adanya fenomena moral licensing dimana para pengguna media sosial menggantikan penerapan perilaku perjalanan berkelanjutan secara nyata dengan keaktifan secara online melalui social media engagement yang dilakukan. Penelitian lebih lanjut perlu dilakukan untuk memastikan usaha promosi yang dilakukan tidak menjadi bumerang. Pengumpulan data dilakukan melalui pembagian kuesioner kepada 228 pengendara sepeda yang merupakan pengguna aktif media sosial di Kota Bandung. Hasil pengujian menunjukkan bahwa moderasi social media engagement tidak memiliki dampak signifikan pada pengaruh sikap, norma subjektif, dan kontrol perilaku terhadap niat bersepeda. Dengan demikian, fenomena moral licensing tidak terdeteksi di Kota Bandung. Sejumlah implikasi yang dapat dimanfaatkan dalam perancangan promosi budaya bersepeda selanjutnya dibahas dalam penelitian ini. ABSTRACT The high number of private motor vehicle use in Bandung has caused various issues in the city. Increasing people's intentions to cycle is the easiest and cheapest solution to overcome this problem. Various promotions have been conducted to address the issue, including through social media because of the high level of social media engagement of the community. This study explores the influence of social media engagement moderation on the impact of attitude, subjective norm, and behavioral control on cycle commuting intention as a response to a previous research that shows that social media engagement has a negative impact on the influence of attitudes, subjective norms, and behavioral control on intention. The study detected moral licensing phenomenon where social media users replaced sustainable travel behavior in real life with online activities through social media engagement. Further research needs to be done to ensure that promotional efforts made through social media do not backfire. The data was collected from 228 cyclists who are active users of social media in the City of Bandung through self-administered questionnaires. Results of the study show that social media engagement moderation does not have any significant impacts on the influences of attitudes, subjective norms, and behavioral control on cycling intentions. Thus, moral licensing phenomenon is not detected in Bandung. Practical implications that can help in designing cycling promotion interventions are discussed