Better Document-level Sentiment Analysis from RST Discourse Parsing

Discourse structure is the hidden link between surface features and document-level properties, such as sentiment polarity. We show that the discourse analyses produced by Rhetorical Structure Theory (RST) parsers can improve document-level sentiment analysis, via composition of local information up the discourse tree. First, we show that reweighting discourse units according to their position in a dependency representation of the rhetorical structure can yield substantial improvements on lexicon-based sentiment analysis. Next, we present a recursive neural network over the RST structure, which offers significant improvements over classification-based methods.Comment: Published at Empirical Methods in Natural Language Processing (EMNLP 2015

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Detection and fine-grained classification of cyberbullying events

In the current era of online interactions, both positive and negative experiences are abundant on the Web. As in real life, negative experiences can have a serious impact on youngsters. Recent studies have reported cybervictimization rates among teenagers that vary between 20% and 40%. In this paper, we focus on cyberbullying as a particular form of cybervictimization and explore its automatic detection and fine-grained classification. Data containing cyberbullying was collected from the social networking site Ask.fm. We developed and applied a new scheme for cyberbullying annotation, which describes the presence and severity of cyberbullying, a post author's role (harasser, victim or bystander) and a number of fine-grained categories related to cyberbullying, such as insults and threats. We present experimental results on the automatic detection of cyberbullying and explore the feasibility of detecting the more fine-grained cyberbullying categories in online posts. For the first task, an F-score of 55.39% is obtained. We observe that the detection of the fine-grained categories (e.g. threats) is more challenging, presumably due to data sparsity, and because they are often expressed in a subtle and implicit way