Film in the city: a report on the film & video sub-Sector in London

The movie business, and the distribution of films through the associated cinema and home video sectors is a truly global phenomenon. In terms of both production and distribution, Hollywood has traditionally dominated international markets, however, with radical innovations in information and digital technologies and the spread of the Internet, it has become increasingly easier to make and distribute films around the world . Coupled with this is the ‘runaway production’ concept, whereby Hollywood productions are no longer tied to site-specific studios and can choose to shoot and edit their (usually high-budget) movies in locations around the globe. This has created an international market where cities, such as Vancouver, Sydney, Brisbane, Prague, Cape Town, London and many more, compete for big movie business. London has a thriving film and video sub-sector and a highly competitive infrastructure, nurtured by a host of supporting institutions, which together create a powerful creative network of players capable of competing at a global scale. The physical geography of the city also matters to the film industry, not only in terms of shooting locations, but also in determining where to locate, pitch or exhibit the final creative product. Consequently, the location and interconnected value chain of producers, post-production, financiers, sales agents and distributors, cinemas and theatres, as well as the myriad of specialised and highly skilled workforce is key to the industry’s success. The co-location and clustering tendencies of individuals and institutions located at close proximity in London and highlighted in this report are evidence of the intense social networking that characterises the industry

The applications of social media in sports marketing

n the era of big data, sports consumer's activities in social media become valuable assets to sports marketers. In this paper, the authors review extant literature regarding how to effectively use social media to promote sports as well as how to effectively analyze social media data to support business decisions. Methods: The literature review method. Results: Our findings suggest that sports marketers can use social media to achieve the following goals, such as facilitating marketing communication campaigns, adding values to sports products and services, creating a two-way communication between sports brands and consumers, supporting sports sponsorship program, and forging brand communities. As to how to effectively analyze social media data to support business decisions, extent literature suggests that sports marketers to undertake traffic and engagement analysis on their social media sites as well as to conduct sentiment analysis to probe customer's opinions. These insights can support various aspects of business decisions, such as marketing communication management, consumer's voice probing, and sales predictions. Conclusion: Social media are ubiquitous in the sports marketing and consumption practices. In the era of big data, these ＂footprints＂ can now be effectively analyzed to generate insights to support business decisions. Recommendations to both the sports marketing practices and research are also addressed

Pathways to Fragmentation:User Flows and Web Distribution Infrastructures

This study analyzes how web audiences flow across online digital features. We construct a directed network of user flows based on sequential user clickstreams for all popular websites (n=1761), using traffic data obtained from a panel of a million web users in the United States. We analyze these data to identify constellations of websites that are frequently browsed together in temporal sequences, both by similar user groups in different browsing sessions as well as by disparate users. Our analyses thus render visible previously hidden online collectives and generate insight into the varied roles that curatorial infrastructures may play in shaping audience fragmentation on the web

Applied arts and design in museums: USA and Milan experience

The Design represents an innovative work of art. Chairs, spoons, teapots could be an example of designed arts. Creativity and daily utility, they both “evolve in” arts. Design Museums are often collections of famous designers, stylists and firms. The supply chain of brands could find an exhibition in “Museum Rooms”. Design Museums develop own fundraising techniques. Through networks and partnerships with Industrial Museums and Fairs, they focus on targets like entrepreneurs, institutions and research centres. Merchandising could also turn out to be an opportunity in order to raise funds. The range of merchandising could really be multiple and attractive for visitors, usually engaged – in “ordinary” museums - in the choice of t-shirts or calendars. The aim of the paper is the investigation of strategies of Design Museums. How do they transform industrial concepts in museum concepts and attract resources? The analysis will be focused on USA Museums whose collections give evidence of applied arts and design.. The recently born Milan Design Museum will be illustrated as regards the collection, partnerships, networks and fundraising priorities. The Association Museimpresa as a promoter of Italian industrial collections will be presented in the ending part.applied arts; design; museum; management; fundraising