LOCATION-BASED MARKETING: CONCEPTS, TECHNOLOGIES AND SERVICES

siirretty Doriast

Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

Training of Crisis Mappers and Map Production from Multi-sensor Data: Vernazza Case Study (Cinque Terre National Park, Italy)

This aim of paper is to presents the development of a multidisciplinary project carried out by the cooperation between Politecnico di Torino and ITHACA (Information Technology for Humanitarian Assistance, Cooperation and Action). The goal of the project was the training in geospatial data acquiring and processing for students attending Architecture and Engineering Courses, in order to start up a team of "volunteer mappers". Indeed, the project is aimed to document the environmental and built heritage subject to disaster; the purpose is to improve the capabilities of the actors involved in the activities connected in geospatial data collection, integration and sharing. The proposed area for testing the training activities is the Cinque Terre National Park, registered in the World Heritage List since 1997. The area was affected by flood on the 25th of October 2011. According to other international experiences, the group is expected to be active after emergencies in order to upgrade maps, using data acquired by typical geomatic methods and techniques such as terrestrial and aerial Lidar, close-range and aerial photogrammetry, topographic and GNSS instruments etc.; or by non conventional systems and instruments such us UAV, mobile mapping etc. The ultimate goal is to implement a WebGIS platform to share all the data collected with local authorities and the Civil Protectio

Understanding the current trends in mobile crowdsensing - a business model perspective: case MyGeo Trust

Crowdsensing and personal data markets that have emerged around it have rapidly gained momentum in parallel with the appearance of mobile devices. Collecting information via mobile sensors and the applications relying on these, the privacy of mobile users can be threatened, especially in the case of location-related data. In 2015, a research project called MyGeoTrust was initiated to investigate this issue. One aim of the project was to study the potential business models for a trusted, open-source crowdsourcing platform. This study, carried within the MyGeoTrust project, reviews existing literature about business models, location-based services, and open-source software development. It then investigates the relationship between these topics and mobile crowdsensing. As a whole, this thesis provides an overview on the development of location-based services, as well as the current trends and business models in crowdsensing. The empirical part of the thesis employs embedded case study methodology, acquiring empirical data from several sources. The analyzed case is the MyGeoTrust project itself, and other empirical data is collected via market analysis, interim reports, a user survey, and semi-structured interviews. This material forms the baseline for the empirical study and project-specific recommendations. The findings suggest that creating a two- or multisided platform is the most robust business model for mobile crowdsensing. The identified benefits of platform-based business models include facilitating the value exchange between self-governing groups and possibilities to build positive network effects. This is especially the case with open-source software and open data since the key value for users - or “the crowd” in other terms - is created through network effects. In the context of open business models, strategic planning, principally licensing, plays a central role. Also, for a differentiated platform like MyGeoTrust finding the critical mass of users is crucial, in order to create an appealing alternative to current market leaders. Lastly, this study examines how transformational political or legal factors may shape the scene and create requirements for novel, privacy-perceiving solutions. In the present case study, the upcoming European Union (EU) General Data Protection Regulation (GDPR) legislation is a central example of such a factor

Bridging the Innovation Divide: An Agenda for Disseminating Technology Innovations within the Nonprofit Sector

Examines technology practices -- such as neighborhood information systems, electronic advocacy, Internet-based micro enterprise support, and digital inclusion initiatives -- that strengthen the capacity of nonprofits and community organizations

Revenue models in the context of online digital audio companies: Making an optimal choice between advertising and paid subscriptions

Objectives of the Study This study sets out to examine the digital Internet audio market through eight case companies and their business models, and determine whether future entrants into the market should focus their monetization efforts on advertising-based models or subscription-based models. The main objective of the study is to provide an educated guess on which revenue models future entrants should emphasize based on the current situation in the market today. Academic background and methodology The study is based on research into business models, targeted and mobile advertising, and winner-take-all market characteristics in platform industries. A widely used business model evaluation framework is described and used to assess the selected case companies to examine the current characteristics of players in the market in detail. The results of the empirical study are then used as a basis for formulating key findings about the market and to formulate a recommendation for future market entrants concerning their potential choice of revenue model and value proposition. Findings and conclusions The study finds that digital Internet audio companies are roughly divided into two camps: subscription-based companies offering on-demand music and advertising-based companies offering streaming audio in various different collections of feature sets. Despite many negative arguments against selling advertising, the study finds that it is still a smarter market to enter into given the winner-take-all tendencies of the subscription-based market and the significant funding incumbents are competing with against each other already. Future avenues for research are opened in studying whether a winner-take-all market truly does emerge in subscription-based online music, in how strongly Internet audio advertising ends up growing, and how a revenue model is determined and then paired with a logical value proposition that fits it