Predicting customer's gender and age depending on mobile phone data

In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM (global system for mobile communications), not the line owner. Where sometimes they may not be the same. This work proposes a method that predicts users' gender and age based on their behavior, services and contract information. We used call detail records (CDRs), customer relationship management (CRM) and billing information as a data source to analyze telecom customer behavior, and applied different types of machine learning algorithms to provide marketing campaigns with more accurate information about customer demographic attributes. This model is built using reliable data set of 18,000 users provided by SyriaTel Telecom Company, for training and testing. The model applied by using big data technology and achieved 85.6% accuracy in terms of user gender prediction and 65.5% of user age prediction. The main contribution of this work is the improvement in the accuracy in terms of user gender prediction and user age prediction based on mobile phone data and end-to-end solution that approaches customer data from multiple aspects in the telecom domain

Cognition-Based Networks: A New Perspective on Network Optimization Using Learning and Distributed Intelligence

IEEE Access Volume 3, 2015, Article number 7217798, Pages 1512-1530 Open Access Cognition-based networks: A new perspective on network optimization using learning and distributed intelligence (Article) Zorzi, M.a , Zanella, A.a, Testolin, A.b, De Filippo De Grazia, M.b, Zorzi, M.bc a Department of Information Engineering, University of Padua, Padua, Italy b Department of General Psychology, University of Padua, Padua, Italy c IRCCS San Camillo Foundation, Venice-Lido, Italy View additional affiliations View references (107) Abstract In response to the new challenges in the design and operation of communication networks, and taking inspiration from how living beings deal with complexity and scalability, in this paper we introduce an innovative system concept called COgnition-BAsed NETworkS (COBANETS). The proposed approach develops around the systematic application of advanced machine learning techniques and, in particular, unsupervised deep learning and probabilistic generative models for system-wide learning, modeling, optimization, and data representation. Moreover, in COBANETS, we propose to combine this learning architecture with the emerging network virtualization paradigms, which make it possible to actuate automatic optimization and reconfiguration strategies at the system level, thus fully unleashing the potential of the learning approach. Compared with the past and current research efforts in this area, the technical approach outlined in this paper is deeply interdisciplinary and more comprehensive, calling for the synergic combination of expertise of computer scientists, communications and networking engineers, and cognitive scientists, with the ultimate aim of breaking new ground through a profound rethinking of how the modern understanding of cognition can be used in the management and optimization of telecommunication network

Modeling network traffic on a global network-centric system with artificial neural networks

This dissertation proposes a new methodology for modeling and predicting network traffic. It features an adaptive architecture based on artificial neural networks and is especially suited for large-scale, global, network-centric systems. Accurate characterization and prediction of network traffic is essential for network resource sizing and real-time network traffic management. As networks continue to increase in size and complexity, the task has become increasingly difficult and current methodology is not sufficiently adaptable or scaleable. Current methods model network traffic with express mathematical equations which are not easily maintained or adjusted. The accuracy of these models is based on detailed characterization of the traffic stream which is measured at points along the network where the data is often subject to constant variation and rapid evolution. The main contribution of this dissertation is development of a methodology that allows utilization of artificial neural networks with increased capability for adaptation and scalability. Application on an operating global, broadband network, the Connexion by Boeingʼ network, was evaluated to establish feasibility. A simulation model was constructed and testing was conducted with operational scenarios to demonstrate applicability on the case study network and to evaluate improvements in accuracy over existing methods --Abstract, page iii