5,404 research outputs found
'Two-speed' Scotland : patterns and implications of the digital divide in contemporary Scotland
Peer reviewedPublisher PD
Key Issues in Expansion of End-User Mobile Communication in China
ChinaââŹâ˘s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.China;mobile communication;mobile subscribers market
Mobile banking in Asia
Technology has transformed the banking industry with the introduction of mobile banking services that offer unprecedented convenience and accessibility to customers. This Asia Focus report describes the various approaches to mobile banking in Asia, and examines how particular countries have addressed regulatory issues.Payment systems ; Electronic funds transfers
Business models for deployment and operation of femtocell networks; - Are new cooperation strategies needed for mobile operators?
In this paper we discuss different business models for deployment and operation of femtocell networks intended for provisioning of public mobile broad band access services. In these types of business cases the operators use femtocells in order to reduce investments in "more costly" macro networks since the traffic can be "offloaded" to "less costly" femtocell networks. This is in contrast to the many business cases presented in Femtoforum where femtocells mainly are discussed as a solution to improve indoor coverage for voice services in homes and small offices, usually for closed user groups The main question discussed in this paper is if "operators need to consider new forms of cooperation strategies in order to enable large scale deployment of femtocells for public access?" By looking into existing solutions for indoor wireless access services we claim that the answer is both "Yes" and "No". No, since many types of cooperation are already in place for indoor deployment. Yes, because mobile operators need to re-think the femtocell specific business models, from approaches based on singe operator networks to different forms of cooperation involving multi-operator solutions, e.g. roaming and network sharing. --
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Business model requirements and challenges in the mobile telecommunication sector
The telecommunications business is undergoing a critical revolution, driven by innovative technologies, globalization, and deregulation. Cellular networks and telecommunications bring radical changes to the way telecom businesses are conducted. Globalization, on the other hand, is tearing down legacy barriers and forcing monopolistic national carriers to compete internationally. Moreover, the noticeable progress of many countries towards deregulation coupled with liberalization is significantly increasing telecom market power and allowing severe competition. The implications of this transition have changed the business rules of the telecom industry. In addition, entrants into the cellular industry have had severe difficulties due to inexistent or weak Business Models (BMs). Designing a BM for a mobile network operator is complex and requires multiple actors to balance different and often conflicting design requirements. Hence, there is a need to enhance operatorsâ ability in determining what constitutes the most viable business model to meet their strategic objectives within this turbulent environment. In this paper, the authors identify the main mobile BM dimensions along with their interdependencies and further analysis provides mobile network operators with insights to improve their business models in this new âboundary-lessâ landscape
Predicting customer's gender and age depending on mobile phone data
In the age of data driven solution, the customer demographic attributes, such
as gender and age, play a core role that may enable companies to enhance the
offers of their services and target the right customer in the right time and
place. In the marketing campaign, the companies want to target the real user of
the GSM (global system for mobile communications), not the line owner. Where
sometimes they may not be the same. This work proposes a method that predicts
users' gender and age based on their behavior, services and contract
information. We used call detail records (CDRs), customer relationship
management (CRM) and billing information as a data source to analyze telecom
customer behavior, and applied different types of machine learning algorithms
to provide marketing campaigns with more accurate information about customer
demographic attributes. This model is built using reliable data set of 18,000
users provided by SyriaTel Telecom Company, for training and testing. The model
applied by using big data technology and achieved 85.6% accuracy in terms of
user gender prediction and 65.5% of user age prediction. The main contribution
of this work is the improvement in the accuracy in terms of user gender
prediction and user age prediction based on mobile phone data and end-to-end
solution that approaches customer data from multiple aspects in the telecom
domain
MOBILE MARKETING FUTURE TRENDS
The present article proposes an introspection into the field of a new marketing specialization â mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel â Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field â the LTE (Long Term Evolution) â cellular communication system optimized to support packet-switched data services to enable mobile broadband. The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication systemmobile marketing; long term evolution; broadband; brand awareness; consumer attitude
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