5,644 research outputs found
Focal Spot, Winter 1974
https://digitalcommons.wustl.edu/focal_spot_archives/1010/thumbnail.jp
Benchmarking insert advertising effectiveness metrics
Periodic print promotions by retailers are still a popular means of advertising. However, the continued use is being questioned by retail advertising managers who are looking to justify their spending on these forms of advertising. What are they getting in return? The purpose of this research is to determine the advertising metrics used to measure the impact of inserted media advertising. The main research objective was to benchmark the advertising measurement practices of retailers that use inserted media. Descriptive research will assess: 1. The types of inserted media used in the last year, 2. The proportion of inserted media versus ROP (run-of-press ads), 3. The likelihood that the budget allocated for inserts will increase or decrease in the next year, 4. How the retailers assess the impact of inserted advertising, and 5. How effective inserted advertising is when compared to the other advertising media being used. In addition, hypotheses tests investigated whether those retailers who measure results of their advertising make different kinds of decisions than those who do not
College of the Holy Cross Libraries Annual Report 2012-2013
At the end of the fiscal year, the Director of the Holy Cross Libraries issues an annual report that provides a review of library services, details budgets and regular operations, and highlights programs, projects and activities that were initiated, sponsored or assisted by the Libraries
The Southeastern Librarian v 62, no. 1 (Spring 2014) Complete Issue
Complete issue of The Southeastern Librarian, vol. 62, no.
2022-2023 Annual Report
An annual report for the University of North Florida Thomas G. Carpenter Library for the years 2022-23. Includes statistics from patron visits and Access Services, Digital Projects & Preservation, Special Collections & University Archives, Resource Acquisitions & Discovery, Reference & Instruction, Student Awards & Scholarships, and Library Research Prize winners
Spartan Daily, October 26, 1959
Volume 47, Issue 24https://scholarworks.sjsu.edu/spartandaily/3940/thumbnail.jp
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