Same but different? Mobile technology adoption in China

Purpose This paper seeks to answer two research questions which are “What are key factors which influence Chinese to adopt mobile technology?” and “Do these key factors differ from factors which are identified from Western context?” Design/methodology The findings from a pilot study with 45 in-depth interviews are used to develop questionnaires and test across 800 residents from the three research cities. The data were analyzed by Structural Equation Modelling together with Multi-group Analysis. Findings Our data suggest eight important concepts, i.e. utilitarian expectation, hedonic expectation, status gains, status loss avoidance, normative influence, external influence, cost, and quality concern, are influential factors affecting users’ intentions to adopt 3G mobile technology. Differences are found between the samples in the three research cities in the effect of hedonic expectation, status gains, status loss avoidance, and normative influence on mobile technology adoption intention. Research limitations/implications: As the stability of intentions may change over time, only measuring intentions might be inadequate in predicting actual adoption behaviors. However, the focus on potential users is thought to be appropriate, given that the development of 3G is still in its infancy in China. Originality/value Previous research into Information Technology (IT) adoption among Chinese users has not paid attention to regional diversity. Some research considered China as a large single market and some was conducted in only one province or one city. Culturally, China is a heterogeneous country

Consumer\u27s adoption of the technology innovations : the role of coping strategies

Given the accelerated technology innovations and shorter product lifecycles, explaining and predicting consumers’ adoption of technology innovations have been increasingly difficult. With new generations of the same products emerging every few years or less, consumers often face the dilemma of choosing between continuing to use the existing product and upgrading to a new version, and have increasingly experienced a certain level of technology fatigue. They may delay the adoption, frog-leap the new product, and simply ignore its existence. Thus, the traditional models of adoption based on product attributes and consumer innovativeness can no longer accommodate these new realities. Based on the concepts of uncertainty and paradoxes associated with new technologies, this study proposes a modified technology adoption model (TAM) by incorporating the concept of coping strategies, which include ignoring, rejecting, delaying, extended decision making, and pretesting. First, this study defines the concept of coping strategies and their measurements and specifies a revised TAM. Based on a survey of 219 consumers regarding the adoption of 3G mobile services in Hong Kong, the construct validity and external validity of coping is tested using confirmatory factor analysis and multiple regression. Using structural equation modeling, the study finds that consumer’ coping strategy is a significant predictor of their perceptions of product, which in turn affect consumer’s adoption decision. Moreover, the profiles of consumers enacting different coping strategies are delineated. The proposed model in this research provides more coherent explanations of consumers’ adoption decision process, can help build more accurate forecasting models, and furnish meaningful implications of marketing technology products to today’s tech-savvy and tech-weary consumers

Problems and prospects of mobile banking in Bangladesh

The main objective of the study is to find out the problem and prospect of mobile banking in Bangladesh. For this research primary data were used. This study adopts with descriptive in nature. Total respondents were 120 within that 61 % respondents think it saves time than traditional banking, the highest number of respondents use mobile banking for Air-time top-up service, that is 21%, out of 120 respondents 56% replied it is less costlier than traditional banking, 100% respondents did agree that it is speedy, and 38% respondents are upper class. Although this concept is new in Bangladesh but its potentiality is high. From this research, other researchers and policy makers will get an insight about the problems and prospects of mobile banking in Bangladesh. Key words: Problem, prospect, Mobile banking

Adoption Triggers and Barriers of Mobile Banking Services in Nigeria

There has been tremendous growth in mobile banking penetration in many countries in the developed and developing economies and most interestingly in a number of developing countries such as Nigeria. Yet there are numbers of opportunities and threats in the mobile banking systems. However the major threat of mobile banking is its non-adoption by the banking customers. This research focuses on the perceived barriers to mobile banking adoption in Nigeria as a developing economy. The study adopted an exploratory qualitative method and this was conducted among banking customers spread across three regions of North, West and East of Nigeria. The basis of participants’ selection was being active customers of the Nigerian banks. Findings indicate that there is intention to adopt the mobile banking services; unfortunately, the intentions cannot be translated into action due mainly to lack of trust on issues such as the delivery channels/technology, communication infrastructures, government policies, etc. Findings further revealed that majority of respondents do not use internet and mobile banking services, due to several identified barriers. There is however a preference for the traditional banking approaches as opposed to the mobile banking services. The study recommends that banks and other financial institutions embark on massive awareness campaig

Attitude toward the adoption of WAP banking services in Hong Kong.

by Tai Oi Yen, Irene, Yip Ping Yin, Gerald.Thesis (M.B.A.)--Chinese University of Hong Kong, 2001.Includes bibliographical references (leaves 38-40).ABSTRACT --- p.iiiTABLE OF CONTENTS --- p.ivLIST OF FIGURES AND TABLES --- p.vChapterChapter I. --- INTRODUCTION --- p.1Chapter II. --- BACKGROUND --- p.3Chapter III. --- CONCEPTUAL FRAMEWORK --- p.8Chapter IV. --- RESEARCH METHODOLOGY --- p.15Chapter V. --- RESULTS AND DISCUSSION --- p.19Chapter VI. --- IMPLICATIONS TO MANAGER AND RESEARCHERS --- p.27Chapter VII. --- CONCLUSION AND WAP BANKING OUTLOOK --- p.33APPENDIX --- p.36BIBLIOGRAPHY --- p.3

The importance of the size of the digital dividend when digital dividend spectrum is auctioned

This paper simulates a 'service-neutral' digital dividend auction, considering three different amounts of spectrum (48 MHz, 80 MHz and 120 MHz). For this, an efficient simulator for combinatorial first-price sealed bid auctions has been implemented. The results show rather coherently that the price per lot is higher the smaller the amount of spectrum auctioned and that companies from the mobile environment will most probably emerge as main winners from these digital dividend auctions. These research findings are particularly important as the sharing out of the digital dividend represents a unique opportunity for putting a precious amount of radio electric spectrum at the disposal of other services, particularly for the development of new generations of mobile communications

Drivers and Barriers of Mobile Commerce: The Role of Consumers’ Personal Innovativeness

Mobile commerce (m-commerce) has experienced rapid growth in recent years, gaining importance in both academia and industry. However, extant literature has paid little attention to how m-commerce value is shaped, particularly in emerging economies. This study develops a framework of m-commerce value by studying its determinants. These comprise of the benefit: ubiquity (time convenience and accessibility), and barriers to m-commerce: perceived risk (financial risk /performance risk), and perceived cost. Moreover, this research investigates the moderating role of personal innovativeness on the relationship between the drivers/barriers and value. The findings of the empirical survey-based study in emerging m-commerce economies reveal a positive impact of ubiquity on value, while risk and cost have a negative influence. Furthermore, innovativeness was found to moderate the relationships between the determinants and value, apart from that between cost and value. The results further show that value positively affects actual usage and is enhanced by consumer innovativeness

How to turn innovative startups into successful businesses: The case of Techperks

The Internet of Things, also known by the acronym IoT, comprises all devices and objects that are enabled to be permanently connected to the Internet, being able to identify on the network and communicate with each other. This technology is incorporated into a variety of products that are available today and designed to make life easier for consumers. The result was the emergence of smart cities, connected factories, connected cars, and an enormous amount of many other applications. All of this is evidence of how the world is adapting to the Internet of Things (IoT). IoT is a hot topic in our days and many business models arise from this trend, in form of new technologies, products, and services. However, when it comes to business strategy and profitability, it is not only about having the best idea or the best product but how to market it in the best way and attract the right target. Techperks is a startup built with the objective of bringing new IoT products to Portugal. However, the concept was not innovative enough to succeed as predicted in the Portuguese market. This case aims to highlight the biggest reasons explaining the brand's low performance and serve as a guide of “mistakes to avoid when launching a new innovative business”. It can also be used to stimulate student’s creativity in developing strategies used by Techperks to exploit the brand's total potential. “How should I begin?”: this is the question which students will be able to answer.A Internet das Coisas, também conhecida pelo acrónimo IoT, compreende todos os dispositivos e objetos que se conectam permanentemente à Internet, e que comunicam entre si. Daí, surgiram cidades inteligentes, fábricas conectadas, carros conectados e um sem número de outras aplicações que nos trazem, todos os dias, novas funcionalidades. Este é um tópico muito relevante e muitos novos modelos de negócios surgem dessa nova tendência, sob forma de novas tecnologias, produtos e serviços. Espera-se que muitos provavelmente tenham sucesso, dado o crescimento desta nova era da tecnologia. No entanto, quando se trata de estratégia de negócios e lucro, não se trata apenas de ter a melhor ideia ou o melhor produto, mas também como comercializá-lo da melhor maneira e atrair o alvo mais atrativo. A startup Techperks foi criada com vista a trazer novos produtos de IoT para Portugal, através da sua revenda. No entanto, o conceito não foi inovador o suficiente para criar sucesso no mercado português e a startup não conseguiu instigar sua visão no mercado. Embora ainda em operação, a loja tem demonstrado resultados aquém das previsões. Este caso, tem como objetivo destacar os principais motivos que explicam o fraca performance da marca e servir como um guia para "os erros a serem evitados ao iniciar um novo negócio retalhista inovador". Além disso, pode ser utilizado para estimular a criatividade dos alunos no desenvolvimento de estratégias que poderiam ter sido usadas pela Techperks para evitar o insucesso e utilizar todo o potencial da marca