5,749 research outputs found
Insights from Analysis of Video Streaming Data to Improve Resource Management
Today a large portion of Internet traffic is video. Over The Top (OTT)
service providers offer video streaming services by creating a large
distributed cloud network on top of a physical infrastructure owned by multiple
entities. Our study explores insights from video streaming activity by
analyzing data collected from Korea's largest OTT service provider. Our
analysis of nationwide data shows interesting characteristics of video
streaming such as correlation between user profile information (e.g., age, sex)
and viewing habits, viewing habits of users (when do the users watch? using
which devices?), viewing patterns (early leaving viewer vs. steady viewer),
etc. Video on Demand (VoD) streaming involves costly (and often limited)
compute, storage, and network resources. Findings from our study will be
beneficial for OTTs, Content Delivery Networks (CDNs), Internet Service
Providers (ISPs), and Carrier Network Operators, to improve their resource
allocation and management techniques.Comment: This is a preprint electronic version of the article accepted to IEEE
CloudNet 201
Characterizing videos, audience and advertising in Youtube channels for kids
Online video services, messaging systems, games and social media services are
tremendously popular among young people and children in many countries. Most of
the digital services offered on the internet are advertising funded, which
makes advertising ubiquitous in children's everyday life. To understand the
impact of advertising-based digital services on children, we study the
collective behavior of users of YouTube for kids channels and present the
demographics of a large number of users. We collected data from 12,848 videos
from 17 channels in US and UK and 24 channels in Brazil. The channels in
English have been viewed more than 37 billion times. We also collected more
than 14 million comments made by users. Based on a combination of text-analysis
and face recognition tools, we show the presence of racial and gender biases in
our large sample of users. We also identify children actively using YouTube,
although the minimum age for using the service is 13 years in most countries.
We provide comparisons of user behavior among the three countries, which
represent large user populations in the global North and the global South
Recommended from our members
Zapping index: Using smile to measure advertisement zapping likelihood
In marketing and advertising research, 'zapping' is defined as the action when a viewer stops watching a commercial. Researchers analyze users' behavior in order to prevent zapping which helps advertisers to design effective commercials. Since emotions can be used to engage consumers, in this paper, we leverage automated facial expression analysis to understand consumers' zapping behavior. Firstly, we provide an accurate moment-to-moment smile detection algorithm. Secondly, we formulate a binary classification problem (zapping/non-zapping) based on real-world scenarios, and adopt smile response as the feature to predict zapping. Thirdly, to cope with the lack of a metric in advertising evaluation, we propose a new metric called Zapping Index (ZI). ZI is a moment-to-moment measurement of a user's zapping probability. It gauges not only the reaction of a user, but also the preference of a user to commercials. Finally, extensive experiments are performed to provide insights and we make recommendations that will be useful to both advertisers and advertisement publishers
A user perspective of quality of service in m-commerce
This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2004 Springer VerlagIn an m-commerce setting, the underlying communication system will have to provide a Quality of Service (QoS) in the presence of two competing factorsânetwork bandwidth and, as the pressure to add value to the business-to-consumer (B2C) shopping experience by integrating multimedia applications grows, increasing data sizes. In this paper, developments in the area of QoS-dependent multimedia perceptual quality are reviewed and are integrated with recent work focusing on QoS for e-commerce. Based on previously identified user perceptual tolerance to varying multimedia QoS, we show that enhancing the m-commerce B2C user experience with multimedia, far from being an idealised scenario, is in fact feasible if perceptual considerations are employed
- âŠ