A stepwise based fuzzy regression procedure for developing customer preference models in new product development

Fuzzy regression methods have commonly been used to develop consumer preferences models which correlate the engineering characteristics with consumer preferences regarding a new product; the consumer preference models provide a platform whereby product developers can decide the engineering characteristics in order to satisfy consumer preferences prior to developing the products. Recent research shows that these fuzzy regression methods are commonly used to model customer preferences. However, these approaches have a common limitation in that they do not investigate the appropriate polynomial structure which includes significant regressors with only significant engineering characteristics; also, they cannot generate interaction or high-order regressors in the models. The inclusion of insignificant regressors is not an effective approach when developing the models. Exclusion of significant regressors may affect the generalization capability of the consumer preference models. In this paper, a novel fuzzy modelling method is proposed, namely fuzzy stepwise regression (F-SR), in order to develop a customer preference model which is structured with an appropriate polynomial which includes only significant regressors.Based on the appropriate polynomial structure, the fuzzy coefficients are determined using the fuzzy least square regression. The developed fuzzy regression model attempts to obtain a better generalization capability using a smaller number of regressors. The effectiveness of the F-SR is evaluated based on two design problems, namely a tea maker design and a solder paste dispenser design. Results show that better generalization capabilities can be obtained compared with the fuzzy regression methods commonly-used for new product development. Also, smaller-scale consumer preference models with fewer engineering characteristics can be obtained. Hence, a simpler and more effective product development platform can be provided

A methodology of integrating affective design with defining engineering specifications for product design

Affective design and the determination of engineering specifications are commonly conducted separately in early product design stage. Generally, designers and engineers are required to determine the settings of design attributes (for affective design) and engineering requirements (for engineering design), respectively, for new products. Some design attributes and some engineering requirements could be common. However, the settings of the design attributes and engineering requirements could be different because of the separation of the two processes. In previous studies, a methodology that considers the determination of the settings of the design attributes and engineering requirements simultaneously was not found. To bridge this gap, a methodology for considering affective design and the determination of engineering specifications of a new product simultaneously is proposed. The proposed methodology mainly involves generation of customer satisfaction models, formulation of a multi-objective optimisation model and its solving using a chaos-based NSGA-II. To illustrate and validate the proposed methodology, a case study of mobile phone design was conducted. A validation test was conducted and the test results showed that the customer satisfaction values obtained based on the proposed methodology were higher than those obtained based on the combined standalone quality function deployment and standalone affective design approach

Fuzzy Regression for Perceptual Image Quality Assessment

Subjective image quality assessment (IQA) is fundamentally important in various image processing applications such as image/video compression and image reconstruction, since it directly indicates the actual human perception of an image. However, fuzziness due to human judgment is neglected in current methodologies for predicting subjective IQA, where the fuzziness indicates assessment uncertainty. In this article, we propose a fuzzy regression method that accounts for fuzziness introduced through human judgment and the limitations of widely-used psychometric quality scales. We demonstrate how fuzzy regression models provide fuzziness information regarding subjective IQA. We benchmark the fuzzy regression method against the commonly used explicit modeling method for subjective IQA namely statistical regression by considering three real situations involving subjective image quality experiments where: (a) the number of participants is insufficient; (b) an insufficient amount of data is used for modelling; and (c) variant fuzziness is caused by human judgment. Results indicate that fuzzy regression models achieve more effective data fitting and better generalization capability when predicting subjective IQA under different types and levels of image distortion

Cooperative Fuzzy Games Approach to Setting Target Levels of ECs in Quality Function Deployment

Quality function deployment (QFD) can provide a means of translating customer requirements (CRs) into engineering characteristics (ECs) for each stage of product development and production. The main objective of QFD-based product planning is to determine the target levels of ECs for a new product or service. QFD is a breakthrough tool which can effectively reduce the gap between CRs and a new product/service. Even though there are conflicts among some ECs, the objective of developing new product is to maximize the overall customer satisfaction. Therefore, there may be room for cooperation among ECs. A cooperative game framework combined with fuzzy set theory is developed to determine the target levels of the ECs in QFD. The key to develop the model is the formulation of the bargaining function. In the proposed methodology, the players are viewed as the membership functions of ECs to formulate the bargaining function. The solution for the proposed model is Pareto-optimal. An illustrated example is cited to demonstrate the application and performance of the proposed approach

Emotional Design: An Overview

Emotional design has been well recognized in the domain of human factors and ergonomics. In this chapter, we reviewed related models and methods of emotional design. We are motivated to encourage emotional designers to take multiple perspectives when examining these models and methods. Then we proposed a systematic process for emotional design, including affective-cognitive needs elicitation, affective-cognitive needs analysis, and affective-cognitive needs fulfillment to support emotional design. Within each step, we provided an updated review of the representative methods to support and offer further guidance on emotional design. We hope researchers and industrial practitioners can take a systematic approach to consider each step in the framework with care. Finally, the speculations on the challenges and future directions can potentially help researchers across different fields to further advance emotional design.http://deepblue.lib.umich.edu/bitstream/2027.42/163319/1/Emotional_Design_Manuscript_Final.pdfSEL

An Exploratory Study of Value Added Services

Purpose: Using data from 104 countries over a six-year period (2009-2014), this study proposes a value-added predictor in service industries based on the eight indicators of the prosperity index, namely economy, entrepreneurship and opportunity, governance, education, health, safety and security, personal freedom, and social capital. Design/methodology/approach: The fuzzy-set qualitative comparative analysis (fsQCA) and complexity theory, a relatively novel approach for developing and testing the conceptual model, are used for asymmetric modelling of value added in service industries, and the predictive validity of the proposed configural model is tested. Findings: Apart from advancing method and theory, this study simulates causal conditions (i.e., recipes) leading to both high and low scores of the value added of services. The configural conditions indicating a high/low level of value added in service industries can be used as a guiding strategy for marketers, investors and policy makers. Originality/value: An analysis of worldwide data provides complex models demonstrating both how to regulate country conditions to achieve a high value-added score and select a foreign country for investment that offers a high level of value added service