Perfect moments: British advertising during the 1990s - an assessment of determinants

The aim of this thesis is to consider how advertisers and their clients in the 1990s conceptualised social and technological change. In particular, I address how advertisers deduced and represented new characteristics in their customers. By reflecting on changes in the content of adverts, I take a symptomatic approach in considering how new conceptualisations were incorporated into new and broader ad styles. To do this, in Chapter 1, the Literature Review, I identify my central approach and key issues against existing literature in the field. Given that this study is essentially an industry-oriented analysis of advertising, which not been attempted this way before, I consider the relevance of existing industrial and academic-centred critical models for this study. Chapter 2 then maps out the key changes in advertising in the 1990s from previous decades. It considers what prompted the ad industries to change their perspectives and how advertisers restructured their operations in an attempt to re-imagine their consumers. In Chapter 3 benchmarks of the key changes are examined in more detail. Three campaigns are examined to explore how promotional strategies negotiated (perceived) changes in consumers. The campaigns for Britvic Tango (1992), Daewoo cars (1995) and Tesco Clubcard (1997) were chosen because they are symptomatic of key moments during the 1990s in which the way advertising targeted consumers was re-addressed. In the final part of this chapter I consider how shifting methods of advertising during the 1990s registers in the 'bigger picture' of twentieth century communication. Following the case studies, the next two chapters review two key issues for advertising during the 1990s. Chapter 4 considers how advertisers changed their tone of address. Here issues such as national/personal representation and 'boutiques of history' are considered. Most notably, changes in youth mood is considered against advertising's own strategies for coping with change. Chapter 5 then considers changes in modes of address, and in particular the impact of digital technology on advertising's means of communication. Unlike the previous chapter, which demonstrates how advertising negotiated change, this section shows how the existing agency system was forced to change. Before 1990 an attitude perSisted in the ad industry that changes to the way agencies communicated and did business was (to a large extent) determined by advertisers themselves. This was not the case in 1990s. This study maps out how change was negotiated in a climate of cultural fragmentation and digitised communication

A resource-based view of the firm : integrating the role of IT as a strategic resource - an empirical study of South African personal financial services (Assurance) firms, 1999-2003

Includes bibliographical references (p. 502-531).This research explores an "inside the black box" view on how IT enables sustainable competitive advantage. Most researchers have investigated IT competitive competencies that make up a firm's strategic framework to understand competitive advantage. However, Resource-Based Theory (RBT) probes into the inner workings of a firm, suggesting that a firm's IT assets and resources are the basis of a firm's "rare" core competencies to compete successfully. Using RBT and research in the economics, strategy, and IT literatures, an initial "Framework of Sustainability" was created, against which the case studies were conducted. This framework was used as foundation to develop semi-structured questionnaires in which 45, 90 minute (on average) interviews were conducted with managers in the four firms. Both internal and external documents about the firms and the industry were used as sources of corroborating evidence. In addition, a "bottoms up" view was obtained with evidence gathered from a short questionnaire and focus groups discussions held with 178 staff employees in the four firms

April 2003

IAMPO Group Moves New World Headquarters to the Inland Empire Outgoing Cal Poly Pamona President Bob H. Suzuki Reflects On 12 Years of Service to School and Community Russia redux SmartTalk 590 KRLA AM Is Now the official Dodger Station for the Inland Empire Law Managing Opinion/Commentary Computers/Technology Corner on the Market Getting Organized investments and Finance Close-Up Small Business Handbook Protecting Your Company’s Internet Identity Corporate Profile Stuttering-the only disability that people laugh at! Isn’t that sad? How to help Health Education: UCR Sociologist Warns That Problems On the Job Can Mean Bruises (or Worse) at Home Education: Children’s Forest Scholarship Funding and Programs for Youth Desert Business Journal: Recycled Water—a New Way to Make the Victor Valley Bloom New Home Communities Real Estate Manager’s Book-Shelf Restaurant Review Executive Time Out Statler’s Best Bet

The Whitworthian 1980-1981

The Whitworthian student newspaper, September 1980-May 1981.https://digitalcommons.whitworth.edu/whitworthian/1064/thumbnail.jp

The principles of social correlation in the social ethics of Francis Greenwood Peabody

This item was digitized by the Internet Archive