886,854 research outputs found
Australia-Papua New Guinea emerging leaders dialogue: outcomes report
Presents the outcomes of a dialogue involving twenty-two emerging leaders from Papua New Guinea and Australia, from across the business, government, media and non-government sectors.
Introduction: The Lowy Institute hosted the inaugural Australia-Papua New Guinea Emerging Leaders Dialogue on 26 November 2013. The Dialogue was convened with the support of the Department of Foreign Affairs and Trade, and was an initiative that arose from the 2012 Papua New Guinea-Australia Ministerial Forum. Twenty-two emerging leaders from Papua New Guinea and Australia, from across the business, government, media and non-government sector, participated in the Dialogue.
The Dialogue focused on four main themes: Growing the economy and attracting investment in the Asian Century; Politics and accountability – new expectations; National infrastructure challenges – new approaches; Reform and innovations in the delivery of health and education services.
Key findings:
Perceptions of Papua New Guinea among the Australian public and business community are narrowly based. They focus on media reports on mining, crime and corruption. These perceptions could be improved by businesses better publicising their successes in Papua New Guinea, the use of creative media and increasing people-to-people links between the two countries through networking and structured collaboration.
Social media is rapidly changing the media landscape in Papua New Guinea. Although traditional media continues to be important, the proliferation of mobile phones has given Papua New Guineans, including those living in rural or remote areas, the ability to influence what the media reports and to get their message into the public sphere.
Australia and Papua New Guinea, although at difference stages of development, face many of the same challenges in infrastructure and the delivery of services to remote areas. Papua New Guinea could benefit from Australia’s experience in consultative infrastructure planning between governments and business and using emerging, cheap technologies to meet the health and education needs of remote communities
Second Screen User Profiling and Multi-level Smart Recommendations in the context of Social TVs
In the context of Social TV, the increasing popularity of first and second
screen users, interacting and posting content online, illustrates new business
opportunities and related technical challenges, in order to enrich user
experience on such environments. SAM (Socializing Around Media) project uses
Social Media-connected infrastructure to deal with the aforementioned
challenges, providing intelligent user context management models and mechanisms
capturing social patterns, to apply collaborative filtering techniques and
personalized recommendations towards this direction. This paper presents the
Context Management mechanism of SAM, running in a Social TV environment to
provide smart recommendations for first and second screen content. Work
presented is evaluated using real movie rating dataset found online, to
validate the SAM's approach in terms of effectiveness as well as efficiency.Comment: In: Wu TT., Gennari R., Huang YM., Xie H., Cao Y. (eds) Emerging
Technologies for Education. SETE 201
Challenges to Newspapers in Digital Platform Ecosystems
Incumbent content providers such as newspapers experience radical changes in their business environment. Digital platforms are becoming increasingly important to innovate digital media services and business. The generativity of digital platforms afforded by digital technology offers new opportunities, but also new challenges. Digital platforms exist in an ecosystem of complex networks of actors and resources. In this paper we shed light on the challenges for incumbent content providers to adapt to and realize business opportunities in digital platforms. We do this from the viewpoints of newspaper management, platform provider and analysts of media business
The Challenges and Opportunities of Social Media for Business
Social Media, in modern scenario, has provided a vital platform for business promotions, marketing, and spreading awareness. But even today, only a few people have the real knowledge about use of social media for positive moves in society and business. Mostly the top management of business, decision makers, and consultant are unaware of most of the features of the social media applications for making the business more profitable.
This white paper highlights some of the challenges and opportunities of social media in making a business more profitable
Social media as a data gathering tool for international business qualitative research: opportunities and challenges
Lusophone African (LA) multinational enterprises (MNEs) are becoming a significant pan-African and global economic force regarding their international presence and influence. However, given the extreme poverty and lack of development in their home markets, many LA enterprises seeking to internationalize lack resources and legitimacy in international markets. Compared to higher income emerging markets, Lusophone enterprises in Africa face more significant challenges in their internationalization efforts. Concomitantly, conducting significant international business (IB) research in these markets to understand these MNEs internationalization strategies can be a very daunting task. The fast-growing rise of social media on the Internet, however, provides an opportunity for IB researchers to examine new phenomena in these markets in innovative ways. Unfortunately, for various reasons, qualitative researchers in IB have not fully embraced this opportunity. This article studies the use of social media in qualitative research in the field of IB. It offers an illustrative case based on qualitative research on internationalization modes of LAMNEs conducted by the authors in Angola and Mozambique using social media to identify and qualify the population sample, as well as interact with subjects and collect data. It discusses some of the challenges of using social media in those regions of Africa and suggests how scholars can design their studies to capitalize on social media and corresponding data as a tool for qualitative research. This article underscores the potential opportunities and challenges inherent in the use of social media in IB-oriented qualitative research, providing recommendations on how qualitative IB researchers can design their studies to capitalize on data generated by social media.https://doi.org/10.1080/15475778.2019.1634406https://doi.org/10.1080/15475778.2019.1634406https://doi.org/10.1080/15475778.2019.1634406https://doi.org/10.1080/15475778.2019.1634406Accepted manuscriptPublished versio
Business Challenges of News Media Companies on Digital Platforms
Prior research suggests that digital platforms, such as Facebook and Twitter, serve as a channel between news media companies and their customers. In this view, the role of digital platforms is to aggregate user-‐generated content in order to attract more users and advertisers to a platform. However, rapid growth of digital platforms and proliferation of platform-‐based content, such as Snapchat Discovery, Facebook Instant Articles and Youtube channels, challenge the status quo, between news media companies and digital platforms. In this qualitative study we focus on exploring the challenges of news media companies operating on digital platforms. By conducting semi-‐structured interviews with news media companies we derive three key themes and provide a conceptual model for explaining how digital platforms are becoming a marketplace for distributed contribution of news sourced from a wide array of contributing news media. We conclude with future research propositions
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study of Landscape Industry Small Businesses
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This study incorporated a qualitative, exploratory multiple-case study design to explore how landscape industry small business owners use social media marketing strategies to help ensure business viability. Results indicated that successful marketing strategies tended to incorporate Facebook as the primary social media tool and included content such as service, education, and holiday posts. Benefits of social media marketing primarily centered on low-cost marketing options for improved visibility, while challenges included a trial-and-error learning curve. Results of this study might help small businesses improve their long-term viability through social media marketing strategies
City Magazines and Social Media: Moving beyond the Monthly
City magazines have long been established in many American locales, but digital media of all types are now offering opportunities and challenges to this genre of magazine. Digital media have also complicated the rapidly changing ecosystems of local information in which urban citizens reside. The resources and popularity of newspapers and broadcast news have shifted, and other forms of print, digital, and mobile media are assuming important roles in informing the public. With all these factors at work, this may be a pivotal moment for city magazines as they explore innovative technology, creative business strategies, and the new possibilities for coverage that these offer. As part of a larger, multi-method project, this study analyzes to what degree city magazines are using Twitter to move beyond a monthly publication schedule, to activate and engage audiences in new ways, and to address local topics and concerns. This study reveals that city magazines are informing the public and engaging their audiences through social media in limited but promising ways. It also strongly suggests that these magazines may indeed be using technology to move beyond their traditional monthly publication schedule and become a more vibrant part of local audiences’ information environment
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