2,560 research outputs found
Predictive User Modeling with Actionable Attributes
Different machine learning techniques have been proposed and used for
modeling individual and group user needs, interests and preferences. In the
traditional predictive modeling instances are described by observable
variables, called attributes. The goal is to learn a model for predicting the
target variable for unseen instances. For example, for marketing purposes a
company consider profiling a new user based on her observed web browsing
behavior, referral keywords or other relevant information. In many real world
applications the values of some attributes are not only observable, but can be
actively decided by a decision maker. Furthermore, in some of such applications
the decision maker is interested not only to generate accurate predictions, but
to maximize the probability of the desired outcome. For example, a direct
marketing manager can choose which type of a special offer to send to a client
(actionable attribute), hoping that the right choice will result in a positive
response with a higher probability. We study how to learn to choose the value
of an actionable attribute in order to maximize the probability of a desired
outcome in predictive modeling. We emphasize that not all instances are equally
sensitive to changes in actions. Accurate choice of an action is critical for
those instances, which are on the borderline (e.g. users who do not have a
strong opinion one way or the other). We formulate three supervised learning
approaches for learning to select the value of an actionable attribute at an
instance level. We also introduce a focused training procedure which puts more
emphasis on the situations where varying the action is the most likely to take
the effect. The proof of concept experimental validation on two real-world case
studies in web analytics and e-learning domains highlights the potential of the
proposed approaches
Knowledge will Propel Machine Understanding of Content: Extrapolating from Current Examples
Machine Learning has been a big success story during the AI resurgence. One
particular stand out success relates to learning from a massive amount of data.
In spite of early assertions of the unreasonable effectiveness of data, there
is increasing recognition for utilizing knowledge whenever it is available or
can be created purposefully. In this paper, we discuss the indispensable role
of knowledge for deeper understanding of content where (i) large amounts of
training data are unavailable, (ii) the objects to be recognized are complex,
(e.g., implicit entities and highly subjective content), and (iii) applications
need to use complementary or related data in multiple modalities/media. What
brings us to the cusp of rapid progress is our ability to (a) create relevant
and reliable knowledge and (b) carefully exploit knowledge to enhance ML/NLP
techniques. Using diverse examples, we seek to foretell unprecedented progress
in our ability for deeper understanding and exploitation of multimodal data and
continued incorporation of knowledge in learning techniques.Comment: Pre-print of the paper accepted at 2017 IEEE/WIC/ACM International
Conference on Web Intelligence (WI). arXiv admin note: substantial text
overlap with arXiv:1610.0770
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