Leveraging downstream data in the footwear/apparel industry

Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2007.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections."June 2007."Includes bibliographical references (leaf 65).Retailers collect information regarding consumer purchases on a transactional basis. This data is not completely being leveraged by manufacturers in the footwear and apparel industry to increase on-shelf availability. However, certain apparel and consumer products companies have developed best-in-class methods for collecting and utilizing data to enhance supply chain visibility and to drive increased sales. A description of these best-in-class practices is provided, strategies to use the data are presented, and the importance of collaboration among supply chain partners is discussed. Further, point of sale data from a footwear and apparel manufacturer is analyzed to illustrate how the data can be leveraged to predict subsequent season sales, to improve forecasting accuracy, and to allocate replenishment inventory more effectively.by Jeffrey Edward Axline [and] Brian Joseph Lebl.M.Eng.in Logistic

An educational game with dragons’ den experiences for supply chain management training

This article presents an educational game to engage university and industrial stakeholders in collaborative training for supply chain management courses. The game will help students learn complex supply chain management issues. There are two integrated parts: a case ethod through an industrial case and an activity-based game featuring role plays based on international television shows such as Dragons’ Den in Canada or Shark Tank in the United States. We developed a game framework to illustrate how the game can be prepared and played in classrooms. Although the game is primarily developed for classroom teaching, it may be adapted to other training environments. We have provided two examples to demonstrate how the game can be played as a short game in conference environments. Game experiences and feedback are presented with comments from various game participants. By interacting with stakeholders and tackling a real-world business case, students can better understand stakeholders’ business goals, the importance of supply chain collaboration, and the impacts on supply chain decisions

Essays in Retail Operations and Humanitarian Logistics

This dissertation introduces and analyzes research problems related to Retail Operations and Humanitarian Logistics. In Retail Operations, the inventory that ends up as unsaleable at primary markets can be significant (up to 20% of the retail product). Thus retailers look for strategies like selling in secondary markets at a discounted price. In such a setting, the decisions of how much to order for a product of limited shelf life and when (if at all) to start selling the product in the secondary market become critical because these decisions not only affect the retailer's cost of procurement and sales revenues obtained from the product but also affect utilization of shelf space, product rollover and assortment decisions of the retailer. Apart from using secondary markets, retailers that sell seasonal products or products with sales horizons shorter than the typical production/procurement lead time also enter into contractual agreements with suppliers. These contracts are in place to share risks associated with unknown or uncertain demand for the product. Presence of such contracts does affect a retailer's order quantity as well as the time to start selling in the secondary market. In our two essays on retail operations, we analyze a retailer's optimal order quantity and when he/she starts selling in the secondary market. We refer to the former as the 'ordering decision' and the latter as the 'timing decision.' These two decisions are studied first without risk sharing contracts in Essay 1, and then in the presence of contracts in Essay 2. In Essay 1, we build a two-stage model with demand uncertainty. The ordering decision is made in the first stage considering cost of procurement and expected sales revenue. The timing decision is made in the second stage and is conditional on the order quantity determined in the first stage. We introduce a new class of aggregate demand model for this model. We study the structural properties of the retailer's timing and ordering problem and identify optimality conditions for the timing decision. Finally, we complement our analytical results with computational experiments and show how retailer's optimal decisions change when problem parameters are varied. In Essay 2, we extend the work in first essay to include the contracts between the retailer and a supplier. In this essay, we introduce a time-based Poisson demand model. We define three di®erent types of contracts and investigate the effect of each of these contracts on the retailer's ordering and timing decisions. We investigate how the analytical structure of the retailer's decision changes in the presence of these contracts. For a given order quantity, we show that the timing decision depends on the type of contract. Our analytical results on the timing decision are complemented with computational experiments where we investigate the impact of contract type on the optimal order quantity of the retailer. In Humanitarian Logistics, non-profit organizations receive several-billion-dollars-worth of donations every year but lack a sophisticated system to handle their complex logistics operations; the absence of expertly-designed systems is one of the significant reasons why there has been a weak link in the distribution of relief aid. The distribution of relief aid is a complex problem as the goal is humanitarian yet at the same time, due to limited resources, the operations have to be efficient. In the two essays on humanitarian logistics, we study the distribution of aid using homogeneous fleet, with and without capacity restrictions. In Essay 3, we discuss routing for relief operations using one vehicle without capacity restrictions. Contrary to the existing vehicle routing models, the key property of our routing models is that the nodes have priorities along with humanitarian needs. We formulate this model with d-Relaxed Priority rule that captures distance and response time. We formulate routing models with strict and relaxed forms of priority restrictions as Mixed Integer Programs (MIP). We derive bounds for this problem and show that this bound is attained in limiting condition for a worst-case example. Finally, we evaluate the optimal solutions on test problems for response time and distance and show that our vehicle routing model with priorities captures the trade-off between distance and response time unlike existing Vehicle Routing Problem (VRP) models without priorities. In Essay 4, we extend the problem dealt in third essay to consider fleet consisting of multiple vehicles (homogeneous) with capacity and route length restrictions. First, we show that the humanitarian aspect imposes additional challenges and develop routing models that capture performance metrics like fill rate, distance traversed, response time and number of victims satisfied. Proposed routing models are formulated as Mixed Integer Programs and are solved to optimality for small test problems. We conduct computational experiment and show that our models perform well on these performance metrics

The significance of integrated marketing communication techniques in the 21st century marketplace

The primary purpose of this study was to examine integrated marketing communication techniques used to develop successful apparel brands. This author researched existing data and explored the IMC development of three successful brand apparel companies: Nike, Ralph Lauren Polo, and Tommy Hilfiger. The study included the process of building brand identity, including the tenets of brand management and the symbolic process, as well as the significance of brand equity and architecture. This author conducted a pen and paper quantitative survey to a random sampling of 50 Cumberland County College undergraduate students concerning the influential factors in their choice of brand selection. The data was categorized and tabulated in percentages by age into two groups, 18-25 and 26+. This author conducted two focus groups consisting of 10 students from the 18-25 age group and 10 students from the 26+ age group. The quantitative and qualitative results indicated that the respondents were very influenced by integrated brand marketing techniques in the selection of apparel items

Европейский и национальный контексты в научных исследованиях

В настоящем электронном сборнике «Европейский и национальный контексты в научных исследованиях. Технология» представлены работы молодых ученых по геодезии и картографии, химической технологии и машиностроению, информационным технологиям, строительству и радиотехнике. Предназначены для работников образования, науки и производства. Будут полезны студентам, магистрантам и аспирантам университетов.=In this Electronic collected materials “National and European dimension in research. Technology” works in the fields of geodesy, chemical technology, mechanical engineering, information technology, civil engineering, and radio-engineering are presented. It is intended for trainers, researchers and professionals. It can be useful for university graduate and post-graduate students

The Trail, 1970-02-13

https://soundideas.pugetsound.edu/thetrail_all/2010/thumbnail.jp

Co-creative pricing (CCP) : a conceptual development of consumers’ participation in pricing practicing in services

Keskustelu yhteisestä arvonluonnista on saavuttanut yhä laajempaa huomiota niin nykypäivän tieteellisteoreettisessa markkinointikirjallisuudessa kuin käytännössä. Suosiosta huolimatta keskustelusta on jäänyt miltei tyystin huomioimatta arvokäsitteen eräs varsin oleellinen ulottuvuus: hinta. Siitä syystä on ensiarvoisen tärkeää tutkia hinnan merkitys arvokäsitteen, yhdessä tuottamisen ja hinnan muodostamassa suhteiden kolmiossa, sillä vaihdannassa hinta on yksi arvonmuodostuksen tärkeimmistä osatekijöistä. Toissijaisia tutkimusmenetelmiä käyttäen, tämän tutkimuksen tarkoitus on pyrkiä käsitteellistämään yhteinen hinnanluonti arvon lisääjänä. Niinikään tutkimus tarjoaa mallinnuksen niistä vallitsevista olosuhteista, jotka ovat arvon muodostuksessa välttämättömiä. Esitetty malli perustaa juurensa palvelumarkkinoinnin Service-Dominant Logic -ajattelusta, muodostaen fuusion yhdessä ARA-mallin ja markkinointikeskustelussa vallalla olevan elämysmarkkinointiajattelun kanssa. Tutkimus edistää yhteisen arvonluonnin tieteellistä keskustelua syventämällä jo olemassa olevaa tietoa arvon muodostuksesta. Lisäksi, tutkimus edistää käytännön tietämystä esittämällä eksploratiivisen avauksen hinnoittelun dynaamisesta yhteisajattelusta haastamalla markkinoijia ajattelemaan myös hinnoittelua uudesta innovatiivisesta yhteiseen arvonluontiin perustuvasta näkökulmasta. Nykyajan asiakkaat ovat yhä halukkaampia, pystyvämpiä sekä resursseiltaan rikkaampia osallistumaan hinnoittelupäätöksiin kuin aikaisemmin. Yhdessä tuotettu arvo hinnoittelun kautta tarjoaa vaihtoehtoisen ajattelutavan pitkään vallinneelle yritysten sisäänpäin suuntautuneelle hinnoitteluajattelulle ja esittää, että kääntämällä katse asiakkaan suuntaan, saavutetaan todellinen arvo, sellaisena kuin asiakas sen määrittelee. Tutkimuksessa esiin tuotu ajattelutapa tarjoaa uusia mahdollisuuksia vaihtoehtoisille hinnoittelumenetelmille sekä palveluinnovaatioille.Co-creation debate has increasingly become a key topic in the contemporary services marketing theory and practice. Domains of co-creation and value have thus far attracted plenty of academic interest, however, there is an evident deficiency of one essential dimension of value: price. In the triangular relation of co-creation, value and price, it is of high importance to research the role of price, as it is one of the prime components contributing to the formation of value in an exchange. Using secondary research methods, this research works towards a conceptualization of CCP and offers a model of the conditions that need to be in place for value through CCP to occur. The model builds its foundations on Service-Dominant Logic debate. Combined together with the ARA model, and the prevalent thinking of experiential marketing, the work contributes to the academic co-creation literature by adding to the knowledge of value creation. Further, it presents an explorative opening of dynamic pricing thinking for practitioners by challenging the marketers to think their pricing from an innovative co-creation based view. Co-created pricing offers an alternative logic to inwardly focused value creation of the firm and suggests that by turning the focus on the customer, the true value, as perceived by the customer, is captured. Today’s customers are increasingly willing, capable and rich in their resources to participate in pricing decisions, thereby offering an opportunity for alternative pricing methods and service innovations