Capacity requirement planning master data solution procurement at Qimonda Portugal SA

Estágio realizado na Qimonda Portugal S. A. e orientado pelo Eng.º Peter MaderaTese de mestrado integrado. Engenharia Industrial e Gestão. Faculdade de Engenharia. Universidade do Porto. 200

Data warehouse applications in modern day business

Data warehousing provides organizations with strategic tools to achieve the competitive advantage that organazations are constantly seeking. The use of tools such as data mining, indexing and summaries enables management to retrieve information and perform thorough analysis, planning and forcasting to meet the changes in the market environment. in addition, The data warehouse is providing security measures that, if properly implemented and planned, are helping organizations ensure that their data quality and validity remain intact

Progettazione e realizzazione di un Data Warehouse di supporto al Project Management secondo i principi della metodologia di sviluppo Agile SCRUM

Il progetto, svolto presso l'azienda Danese d60, illustra la progettazione e l'implementazione di un datawarehouse al fine di supportare le decisioni di Project Owner e Project Coordinator nell'ambito del project management secondo i principi della metodologia di sviluppo agile utilizzata in d60 e definita col nome di SCRUM

Pervasive business intelligence: a marketing intelligence framework proposal

Doctoral Thesis in Information Systems and Technologies Area of Information Systems and TechnologyNos últimos anos, o crescimento mundial desacelarou, os mercados têm amadurecido e tornaram-se mais competitivos. O impacto da computação nas organizações fez das tecnologias da informação um elemento estratégico para a aquisição e manutenção da vantagem competitiva, dependendo estas dos sistemas e ferramentas de Business Intelligence (BI). Hoje, a importância estratégica da informação é fundamental para as organizações. Com a intensificação da concorrência entre as empresas em mercados abertos e muitas vezes saturados, as empresas devem aprender a conhecerem-se a si mesmas e ao mercado, através da recolha e análise de informação de qualidade. A informação estratégica é vista como um recurso fundamental para o sucesso do negócio, a qual é fornecida pelos sistemas de Marketing Intelligence (MKTI). O MKTI é um processo complexo que vai desde a recolha de dados do ambiente competitivo das organizações, ás informações criadas para auxiliar a tomada de decisões de gestão e a estratégia de marketing. Uma estratégia de negócio bem-sucedida requer uma tomada de consciência do ambiente interno e externo das organizações, incluindo clientes, concorrentes, a estrutura da indústria e as forças competitivas. A gestão do futuro não significa apenas ser capaz de antecipar o que vai acontecer fora da organização, mas também ser capaz de representar os eventos através das suas próprias ações. Com base na revisão de literatura realizada no âmbito do Business Intelligence e áreas relacionadas, os objetivos e motivação para esta tese foram identificados, permitindo a escolha do tema desta. Apercebemo-nos da inexistência de literatura e estudos suficientes, sobre questões relacionadas com o Pervasive Business Intelligence (PBI) e Marketing Intelligence, e assim o problema de investigação foi identificado, considerando as necessidades dos gestores de marketing na obtenção de informações de apoio à decisão em tempo útil, permitindolhes ser proactivos e enfrentar a concorrência, alavancados pelas capacidades dos sistemas e ferramentas de PBI, que permitem que os sistemas de BI cheguem a todos os níveis da organização, no momento certo e com as informações necessárias. O objetivo deste estudo é desenvolver um framework conceptual para auxiliar os marketers no processo de tomada de decisão, alavancado por várias tecnologias, estratégias e recursos para uma inovação sustentável. Pretende-se integrar os processos de MKTI em sistemas Pervasive Business Intelligence através do desenvolvimento de um framework com o objetivo de auxiliar na recolha e pré-processamento de dados e sua divulgação de forma sistemática, a fim de auxiliar os marketers na tomada de decisões. O framework proposto foi avaliado por um painel de especialistas, tendo sido aplicada a metodologia Delphi na aferição deste. Esperamos que esta pesquisa possa ser considerado como um contributo para uma melhor compreensão da aplicação da MKTI em sistemas PBI, possibilitando ás organizações alcançar e manter uma vantagem competitiva sustentável.In recent years world growth slowed, markets have matured and become more competitive. The impact of computing in organizations made information technology a strategic element for the acquisition and maintenance of competitive advantage, as those dependent on Business Intelligence systems (BI) and tools. Today the strategic significance of information is fundamental to organizations. With the intensification of competition between companies in open markets and often saturated, companies must learn to know themselves and to the market through the collection and analysis of quality information. The strategic information is seen as a key resource for success in the business, which is provided by Marketing Intelligence (MKTI). MKTI is a complex process that goes from the collection of data from the organizations competitive environment, to the information generated to assist management decision making and strategic marketing. A successful business strategy requires an awareness of the internal and external environment of organizations, including customers, competitors, industry structure and competitive forces. Managing the future means not only be able to anticipate what will happen outside the organization, but also be able to represent the events through their own actions. Based on the a literature review, carried under the Business Intelligence and related areas, objectives and motivation have been identified, allowing the thesis theme choice. We realize the lack of sufficient literature and studies on issues related to Pervasive Business Intelligence (PBI) and Marketing Intelligence, and thus the research problem was identified considering the needs of marketers to have information to support timely decision, allowing them to be proactive and face competition, leveraged by the capabilities of PBI systems and tools, that enable BI systems reach all levels of the organization, at the right time and with the necessary information. The objective of this research is to develop a conceptual framework to assist marketers in decision making process, leveraging various technologies, strategies, and resources for sustainable innovation. We intended integrate the processes of MKTI in PBI system through the development of a framework with the objective of assisting in the collection and pre-processing of information and its dissemination systematically, in order to assist marketers in decision making.. The proposed framework was evaluated by a expert panel, for that, it was applied the Delphi methodology to assess the framework. We hope that this research will be considered as a contribution to a better understanding of the application of MKTI in PBI systems, which will enable organizations can achieve and maintain a sustainable competitive advantage

10381 Summary and Abstracts Collection -- Robust Query Processing

Dagstuhl seminar 10381 on robust query processing (held 19.09.10 - 24.09.10) brought together a diverse set of researchers and practitioners with a broad range of expertise for the purpose of fostering discussion and collaboration regarding causes, opportunities, and solutions for achieving robust query processing. The seminar strove to build a unified view across the loosely-coupled system components responsible for the various stages of database query processing. Participants were chosen for their experience with database query processing and, where possible, their prior work in academic research or in product development towards robustness in database query processing. In order to pave the way to motivate, measure, and protect future advances in robust query processing, seminar 10381 focused on developing tests for measuring the robustness of query processing. In these proceedings, we first review the seminar topics, goals, and results, then present abstracts or notes of some of the seminar break-out sessions. We also include, as an appendix, the robust query processing reading list that was collected and distributed to participants before the seminar began, as well as summaries of a few of those papers that were contributed by some participants

Human Resources Consultancy (HR) in France: On the tendency of Web service innovating to e-HR

http://www.tigera.orgThe European market of management consultancy (MC) and human resources (HR) goes remarkably well as revealed by the statistics of the total amount of businesses of this sector, which amount to 61.6 billion euros at the end of 2006. It is an increase of almost 14% on the amount in 2004. The FEACO (in English: European Federation of Management Consultancy Associations), which was created in 1960, is an independent professional organization with non lucrative goal. Recently, the FEACO founded a new grid of reading of the activities carried out by the management consultancy companies. It has the role of representing and of promoting Management Consultancy profession in Europe. In the spheres of the professionals in HR, the increase in the sales turnover in the field remains partly ascribable to the actions of their federation. As for the French HR market, it follows a strong marketing policy directed towards the innovation of the services and the respect of the ethical values of the profession. So many companies try to increase their market presence as a result of the putting in place of a network offer and of creation of new services panel. The objective of this contribution is to present a study and an analysis of existing works concerning the innovating Web service in human resources consultancy. It is a question of observing new related activities to management consultancy and human resources market: training consultancy, assessment of competences, staff consultancy, management consultancy, experience validation and accompaniment. In this study we have reports of certain great sites, by their notoriety due to a true indexing work and a good marketing policy, which succeed in monopolizing a great part of the market. In opposite, very few large cabinets opt for this type of offer of on-line HR services (e-HR). The problems exposed in this study make it possible to clarify a decisional problem for an e-HR decision maker. It is a stage of thought synchronization between the watchers and the decision maker in order to be able to reformulate the problem (of the decision maker) and to lock the research stakes. This move respects the transitions between the phases of economic intelligence process. We will develop, in particular, a project which we have carried out with a French company for the construction of a strategic information system within the framework of competence management. We have developed a data warehouse design based on the process of economic intelligence (EI) and requirement analysis in decisional information

Database Principles and Technologies – Based on Huawei GaussDB

This open access book contains eight chapters that deal with database technologies, including the development history of database, database fundamentals, introduction to SQL syntax, classification of SQL syntax, database security fundamentals, database development environment, database design fundamentals, and the application of Huawei’s cloud database product GaussDB database. This book can be used as a textbook for database courses in colleges and universities, and is also suitable as a reference book for the HCIA-GaussDB V1.5 certification examination. The Huawei GaussDB (for MySQL) used in the book is a Huawei cloud-based high-performance, highly applicable relational database that fully supports the syntax and functionality of the open source database MySQL. All the experiments in this book can be run on this database platform. As the world’s leading provider of ICT (information and communication technology) infrastructure and smart terminals, Huawei’s products range from digital data communication, cyber security, wireless technology, data storage, cloud computing, and smart computing to artificial intelligence

Gestão estratégica de relacionamento com o cliente: lançando alicerces para a implementação de CRM em contexto PME

In the current competitive market scenario, the need for companies to stand out from each other is ever growing. Therefore, strategic management is increasing their focus on customer relationships as a competitive advantage, understanding that nowadays customers look for much more than just a product or service, but rather a full personalised experience that meets (or hopefully exceeds) both their needs and expectations. Customer Relationship Management (CRM) comes up as the best solution to organisations that decide to adopt these relationship marketing focused strategies. Unlike big multinationals, the high investment in technological systems and complexity of internal procedures always kept Small and Medium Enterprises (SME) in a more traditional circuit regarding CRM. However, the competition increase, market globalisation, technological development and frailty of customer preferences have led many SME to rethink their business strategy and include CRM as one of the main competitive advantages when dealing with customers. Which leads to the research question raised by this Project: how to lay the ground for CRM implementation in SME context? – More specifically applied to the small company KontaGion Hub, Ltd. Following this question, the aim of the current Project is to propose a specific CRM implementation strategy tailored to the needs of the observed case company. To achieve this, the present investigation followed the method of unique case study in a British start-up, and as data sources there were made interviews, secondary documents were analysed, and a series of activities and physical observations were made during the Project length, for a period of approximately 6 months. The main contribution of this Project is the proposal of a CRM implementation strategy adapted to the SME company KontaGion Hub specific needs. Considering this type of companies hold a significant weight in any business market across Europe, and due the lack of further investigations carried out in this field, this work can represent a step further in the implementation of strategic CRM projects in other SME context.No atual cenário competitivo empresarial, é cada vez maior a necessidade das empresas se destacarem da concorrência. Daí que a gestão estratégica tenha vindo a direcionar o seu foco para o relacionamento com o cliente enquanto vantagem competitiva, uma vez que atualmente os clientes procuram muito mais do que apenas um produto ou serviço, mas uma completa experiência personalizada que atenda (ou preferencialmente exceda) as suas necessidades e expectativas. Neste sentido, o Customer Relationship Management (CRM) surge como a solução mais adequada para as organizações que decidem adotar esta estratégia focadas no marketing de relacionamento. Ao contrário das grandes multinacionais, o alto investimento em sistemas tecnológicos e a complexidade dos procedimentos internos sempre condicionaram as Pequenas e Médias Empresas (PME) a uma abordagem mais tradicional em relação ao CRM. No entanto, o aumento da concorrência, a globalização dos mercados, o desenvolvimento tecnológico e a fragilidade da fidelização dos clientes levaram muitas PME a repensar a sua estratégia de negócio e incluir o CRM como uma vantagem competitiva essencial. Este desafio esteve na origem da questão de pesquisa levantada por este Projeto: como estabelecer alicerces para a implementação de CRM no contexto PME? – Mais especificamente aplicado à pequena empresa KontaGion Hub, Ltd. Partindo desta questão, o objetivo do Projeto é propor uma estratégia específica de implementação de CRM adaptada às necessidades da empresa observada. Para alcançar tal objetivo, a presente investigação seguiu o método de estudo de caso único numa empresa britânica, tendo como fontes de dados a realização de entrevistas, análise de documentos secundários, e uma série de atividades e observações diretas realizadas durante a duração do Projeto, por um período de aproximadamente 6 meses. A principal contribuição deste Projeto é a proposta de uma estratégia de implementação de CRM adaptada às necessidades específicas da empresa KontaGion Hub. Considerando o peso significativo que este tipo de empresas detém em qualquer mercado empresarial Europeu, e devido à falta de outras investigações semelhantes realizadas nesta área, este trabalho pode representar um avanço na implementação de projetos estratégicos de CRM para outras PME num contexto semelhante.Mestrado em Marketin

Database Principles and Technologies – Based on Huawei GaussDB

This open access book contains eight chapters that deal with database technologies, including the development history of database, database fundamentals, introduction to SQL syntax, classification of SQL syntax, database security fundamentals, database development environment, database design fundamentals, and the application of Huawei’s cloud database product GaussDB database. This book can be used as a textbook for database courses in colleges and universities, and is also suitable as a reference book for the HCIA-GaussDB V1.5 certification examination. The Huawei GaussDB (for MySQL) used in the book is a Huawei cloud-based high-performance, highly applicable relational database that fully supports the syntax and functionality of the open source database MySQL. All the experiments in this book can be run on this database platform. As the world’s leading provider of ICT (information and communication technology) infrastructure and smart terminals, Huawei’s products range from digital data communication, cyber security, wireless technology, data storage, cloud computing, and smart computing to artificial intelligence