The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas

Designing and evaluating a behaviour change intervention that introduces modification of time perceptions as a solution to promote sustainable behaviours

This research presents the design and evaluation of an intervention that introduces modification of time perceptions as one of the solutions to promote sustainable behaviours. It is demonstrated in this thesis that unnecessary energy use is often caused by temporal tensions, defined as the relation between actions to be performed and available time. This research proposes that it is possible to deliberately reduce temporal tensions, and this can motivate people to behave more sustainably. Persuasive technology and human-computer interaction provided the tools needed to manipulate time perceptions and therefore bring about changes in the specific behaviours that result in unnecessary energy usage. Previous studies indicate that behaviours play an important role in energy consumption. From the different domains of energy use that could be examined, cooking was chosen to be the platform where the studies on behaviour change and energy use would take place. How behaviours influence energy use motivated the design of empirical studies to understand behaviours related to domestic energy use and identify what are the determinants of these behaviours. Each determinant was related to a strategy to be included on a behaviour change intervention. A wider survey was developed to understand students acceptance of a set of proposed energy saving techniques, and resulted in a vast volume of information about user preferences and intentions to perform the suggested energy saving behaviours for cooking. It emerged that participants rushed into the cooking tasks without much deliberation, consequently not following preparation procedures and thus using more energy. Information gathered during the first studies also showed that participants behaviours were partially motivated by the need to speed up the cooking process in order to reduce boredom when they were waiting for the food to cook, consequently resulting in extra energy usage. The knowledge gathered from the preceding steps and a literature review informed the design of strategies to modify the non-sustainable behaviours and promote energy saving. A user-centred design process involving an idea generation session and scenario analysis was used to provide a set of strategies to be embedded in an intervention, containing the specific methods to tackle the correspondent determinants of behaviours. The specific needs of the cooking activity indicated that an electronic intervention was an adequate platform to be implemented and tested. Two high resolution working prototypes of the electronic interventions were developed as mobile phone applications. The final study comprised the evaluation of the proposed interventions in improving aspects of the cooking activity, the acceptance of the interventions and effectiveness in promoting energy saving

Human experience in the natural and built environment : implications for research policy and practice

22nd IAPS conference. Edited book of abstracts. 427 pp. University of Strathclyde, Sheffield and West of Scotland Publication. ISBN: 978-0-94-764988-3

Managing the Paradox of Growth in Brand Communities Through Social Media

The commercial benefits of online brand communities are an important focus for marketers seeking deeper engagement with increasingly elusive consumers. Managing participation in these socially bound brand conversations challenges practitioners to balance authenticity towards the community against corporate goals. This is important as social media proliferation affords communities the capacity to reach a scale well beyond their offline equivalents and to operate independently of brands. While research has identified the important elements of engagement in brand communities, less is known about how strategies required to maximise relationships in these circumstances must change with growth. Using a case study approach, we examine how a rapidly growing firm and its community have managed the challenges of a maturing relationship. We find that, in time, the community becomes self-sustaining, and a new set of marketing management strategies is required to move engagement to the next level

Managing the Paradox of Growth in Brand Communities Through Social Media

The commercial benefits of online brand communities are an important focus for marketers seeking deeper engagement with increasingly elusive consumers. Managing participation in these socially bound brand conversations challenges practitioners to balance authenticity towards the community against corporate goals. This is important as social media proliferation affords communities the capacity to reach a scale well beyond their offline equivalents and to operate independently of brands. While research has identified the important elements of engagement in brand communities, less is known about how strategies required to maximise relationships in these circumstances must change with growth. Using a case study approach, we examine how a rapidly growing firm and its community have managed the challenges of a maturing relationship. We find that, in time, the community becomes self-sustaining, and a new set of marketing management strategies is required to move engagement to the next level