9,703 research outputs found
Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions
Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth
Trends Prediction Using Social Diffusion Models
The importance of the ability of predict trends in social media has been
growing rapidly in the past few years with the growing dominance of social
media in our everyday's life. Whereas many works focus on the detection of
anomalies in networks, there exist little theoretical work on the prediction of
the likelihood of anomalous network pattern to globally spread and become
"trends". In this work we present an analytic model the social diffusion
dynamics of spreading network patterns. Our proposed method is based on
information diffusion models, and is capable of predicting future trends based
on the analysis of past social interactions between the community's members. We
present an analytic lower bound for the probability that emerging trends would
successful spread through the network. We demonstrate our model using two
comprehensive social datasets - the "Friends and Family" experiment that was
held in MIT for over a year, where the complete activity of 140 users was
analyzed, and a financial dataset containing the complete activities of over
1.5 million members of the "eToro" social trading community.Comment: 6 Pages + Appendi
Linking Customer Retention to Intelligent Technology: An Optimization Approach
Marketing managers in the telecommunication sectors are confronted with considerable complexity. They have to make decisions about the optimum combination of products or offerings, customer groups and the means of interacting with potential customers. Further, in saturated markets such as mobile telephony, it is increasingly important to retain customers potentially to churn.
On the optimal campaign planning, this research describes how the customer survey was conducted for those potentially churning customers based on which an optimal campaign planning was followed. This research engages with the subjects of customer retention from the perspective of a major mobile operator in Taiwan. Customers’ preferences with C&C (campaign offer and communication channel) were predicted and input for further analysis for target selection optimization. These models was proved novel in an organizational prototype project suggesting that the use of the hybrid of data mining and optimization approaches can be effective for target selection
Incentive Mechanisms for Participatory Sensing: Survey and Research Challenges
Participatory sensing is a powerful paradigm which takes advantage of
smartphones to collect and analyze data beyond the scale of what was previously
possible. Given that participatory sensing systems rely completely on the
users' willingness to submit up-to-date and accurate information, it is
paramount to effectively incentivize users' active and reliable participation.
In this paper, we survey existing literature on incentive mechanisms for
participatory sensing systems. In particular, we present a taxonomy of existing
incentive mechanisms for participatory sensing systems, which are subsequently
discussed in depth by comparing and contrasting different approaches. Finally,
we discuss an agenda of open research challenges in incentivizing users in
participatory sensing.Comment: Updated version, 4/25/201
The power of like 2: how social marketing works
The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products.
By understanding the core elements of maximizing reach on Facebook – Fan Reach, Engagement, and Amplification – brands can benchmark their performance against other brands and devise strategies to improve on these dimensions and deliver measurable social marketing ROI. The report includes original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior.
 
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