BYPASSING TRUST IN ONLINE PURCHASE DECISIONS BY ESTABLISHING COMMON GROUND

Revenue from ecommerce represents a multi-billion dollar industry in rapid expansion. Old and new players in this burgeoning market must foster purchase intentions in potential consumers in order to stay afloat. Until now, trust has acted as the lone gatekeeper to purchase intentions. In this study we suggest an alternative gate through establishing common ground with product reviewers. Common ground is a multidimensional construct from the fields of cognitive science that refers to the mutual knowledge, beliefs, and assumptions shared during communication (Clark 1996; Clark et al. 1983). Using PLS to analyze results from 102 online surveys, we distinguish between common ground and homophily (similarity of attributes), and show what role each plays in ecommerce. Our findings support our recommendation to measure common ground and homophily separately. Lastly, we find that purchase intentions can be fostered in potential customers through establishing common ground—regardless of levels of trust

House of the Setting Sun: New Orleans, Katrina, and The Role of Historic Preservation Laws in Emergency Circumstances

In the aftermath of Hurricane Katrina, while various government bodies scrambled to address the myriad tragedies and emergencies that arose from the disaster, one critical question went largely unanswered and ignored: What was to become of the historic homes damaged in the storm and ensuing flood? Obviously this question was of secondary concern at the time—where human life and safety are imperiled, the primary focus of government officials should be on restoring order and ensuring their constituents are protected. Precisely because of the existence of more pressing issues in a time of emergency, therefore, it is important to have a prepared plan addressing how best to incorporate historic preservation law into recovery and rebuilding efforts. In many areas, and in New Orleans in particular, historic architecture and ambience play a large role in forming the identity of the community; if a community is rebuilt without its identity in mind, its residents will not truly be able to return home. In this paper I will discuss in more detail why a system for addressing historic preservation concerns in a time of emergency is necessary and what that system should entail. Part I includes a description of New Orleans, how the New Orleans historic preservation statute functions, and what the results were in historic districts affected by Hurricane Katrina. Part II is a brief description of other areas that have experienced large-scale disasters, with an exploration into how the various responses affected the goals of historic preservation. Part III details a proposed solution -- that emergency provisions be written into local historic preservation statutes to govern how the statute will function in a time of emergency, and what those provisions should look like. Although the typical procedure put in place by the historic preservation ordinance may not be feasible in a time of emergency, a modified or alternative version of that process would best protect the interests of preservation while allowing local government to sufficiently respond to the needs of the community

"Lose 30lbs in 30 days" : assigning responsibility for deceptive advertising of weight-loss products

Purpose &ndash; The aim of this paper is to outline key social marketing issues apparent in deceptive weight-loss advertising, from the perspective of government policy-makers, manufacturers, the media, and consumers. The purpose is to examine the complexity of one aspect of the obesity battle and provide a framework for coordinated and integrated social marketing initiatives from a multiple stakeholder perspective.Design/methodology/approach &ndash; The results of deceptive weight-loss advertising are framed using the harm chain model, and the paper offers recommended solutions based on a framework of marketing, education and policy changes across the network of stakeholders.Findings &ndash; This paper concludes that a resolution to the harm created by deceptive weight-loss advertising can be achieved by the creation of a more holistic, system-wide solution to this important health and policy issue. This networked approach must involve all aspects of harm in a multi-stakeholder solution, including both upstream and downstream integration. Specific recommendations are made for policy-makers, manufacturers, the media, and consumers to achieve this goal.Social implications &ndash; From a marketing perspective, analyzing the issue of deceptive weight-loss advertising using the harm chain allows for the creation of a more holistic, system-wide solution involving stakeholders in all aspects of harm for this important health and policy issue.Originality/value &ndash; This research examines the problem of obesity and weight-loss advertising from the unique perspective of the harm chain framework. The authors make unified recommendations for various stakeholders including industry, media, government and consumers, in order to direct integrated social marketing and consumer-oriented strategies within this industry.<br /

The Influence of Website Design on Online Trust in Electronic Commerce Retailing Environments

E-commerce retail sales continue to experience significant growth in the United States (U.S.) annually. However, the contribution of e-commerce retail sales towards total retail sales in the U.S. remains low. Furthermore, the growth of e-commerce retail sales from year to year as a percentage of total retail sales in the U.S. is also fractional. The lack of online trust by consumers has been cited as a significant barrier to transacting online and a possible cause of this slow-moving trend. E-commerce retail sales are paramount to the success and profitability of online merchants. It remains critical to understand the underlying determinants of online trust as a precursor to online purchase intention. This study sought to explore the effect of one such determinant namely, website design, on online trust. Using constructs and scales synthesized from the salient literature, the effects of visual design, social-cue design, and content design on online trust were measured and reported. Additionally, the mediating influence of online trust on online purchase intention was investigated. Demographic factors of age and gender were also examined for possible moderating effects of website design on online trust. A conceptual model of the influence of website design on online trust and the influence of online trust on purchase intention in e-commerce retailing environments was also tested. The study involved scenario-based survey research methodology. Participants were presented with two websites along with a fictitious purchase scenario and post-scenario survey. The survey captured their responses with respect to the design elements of each website, their inclination to trust each website, and their intention to make a purchase from each website. Participants’ age range and gender were also captured in the survey. A total of 502 participants took part in the study. The results found that each of the components of website design namely, visual design, social-cue design, and content design had a statistically significant effect on online trust. Online trust was also found to mediate the effect of these design factors on purchase intention. Finally, no significant effects of age or gender on website design’s relationship with online trust were found. Subsequently, implications and suggestions for future research are presented

A theory of change roadmap for universal health coverage in India

The Theory of Change (ToC) approach is one of the methodologies that the Lancet Citizens' Commission has chosen to build a roadmap to achieving Universal Healthcare (UHC) in India in the next 10 years. The work of the Citizens' Commission is organized around five workstreams: Finance, Human Resources for Health (HRH), Citizens' Engagement, Governance, and Technology. Five ToC workshops were conducted, one for each workstream. Individual workshop outputs were then brought together in two cross-workstream workshops where a sectoral Theory of Change for UHC was derived. Seventy-four participants, drawn from the Commission or invited for their expertise, and representing diverse stakeholders and sectors concerned with UHC, contributed to these workshops. A reimagined healthcare system achieves (1) enhanced transparency, accountability, and responsiveness; (2) improved quality of health services; (3) accessible, comprehensive, connected, and affordable care for all; (4) equitable, people-centered and safe health services; and (5) trust in the health system. For a mixed system like India's, achieving these high ideals will require all actors, public, private and civil society, to collaborate and bring about this transformation. During the consultation, paradigm shifts emerged, which were structural or systemic assumptions that were deemed necessary for the realization of all interventions. Critical points of consensus also emerged from the workshops, such as the need for citizen-centricity, greater efficiency in the use of public finances for health care, shifting to team-based managed care, empowerment of frontline health workers, the appropriate use of technology across all phases of patient care, and moving toward an articulation of positive health and wellbeing. Critical areas of contention that remained related to the role of the private sector, especially around financing and service delivery. Few issues for further consultation and research were noted, such as payment for performance across both public and private sectors, the use of accountability metrics across both public and private sectors, and the strategies for addressing structural barriers to realizing the proposed paradigm shifts. As the ToCs were developed in expert groups, citizens' consultations and consultations with administrative leaders were recommended to refine and ground the ToC, and therefore the roadmap to realize UHC, in people's lived reality

Sarkar, Butler & Steinfield (1995) “Intermediaries and Cybermediaries” Revisited: A Review and Identification of Future Research Directions for Intermediaries in Electronic Markets

Intermediation in markets is a phenomenon that has been studied by many researchers from a variety of different theoretical angles. With the introduction and diffusion of the Internet in everyday life, broad predictions were made that called for disintermediation enabled by direct Internet linkages between suppliers and buyers and lower transaction costs. The often-cited paper by Sarkar, Butler and Steinfield (1995) challenges this prediction. By comparing Internet effects on transaction costs with the cost situation ex ante, the paper explains that both direct sales or cybermediated sales are possible outcomes. In this paper we confront key assumptions of the Sarkar et al. paper with recent developments in the tourism market. We find that in the tourism market a multitude of direct and indirect distribution channels exist next to each other. Multi-level distribution channels often including several cybermediaries have been built, resulting in a complex market topology. We also see a large variety of intermediary roles, resulting from highly specialized and highly integrated cybermediary business models. Furthermore the model of Sarkar et al. fails to deliver an explanation for the on-going dynamics in the tourism market in terms of shifts towards more or less intermediaries and the emergence of new intermediary-like business models. By taking these trends into account we are able to identify relevant future research directions in order to extend our understanding of the phenomenon of electronic intermediaries in markets

Empty rituals? A qualitative study of users’ experience of monitoring &amp; evaluation systems in HIV interventions in western India

In global health initiatives, particularly in the context of private philanthropy and its ‘business minded’ approach, detailed programme data plays an increasing role in informing assessments, improvements, evaluations, and ultimately continuation or discontinuation of funds for individual programmes. The HIV/AIDS literature predominantly treats monitoring as unproblematic. However, the social science of audit and indicators emphasises the constitutive power of indicators, noting that their effects at a grassroots level are often at odds with the goals specified in policy. This paper investigates users' experiences of Monitoring and Evaluation (M&E) systems in the context of HIV interventions in western India. Six focus groups (totalling 51 participants) were held with employees of 6 different NGOs working for government or philanthropy-funded HIV interventions for sex workers in western India. Ten donor employees were interviewed. Thematic analysis was conducted. NGO employees described a major gap between what they considered their “real work” and the indicators used to monitor it. They could explain the official purposes of M&E systems in terms of programme improvement and financial accountability. More cynically, they valued M&E experience on their CVs and the rhetorical role of data in demonstrating their achievements. They believed that inappropriate and unethical means were being used to meet targets, including incentives and coercion, and criticised indicators for being misleading and inflexible. Donor employees valued the role of M&E in programme improvement, financial accountability, and professionalising NGO-donor relationships. However, they were suspicious that NGOs might be falsifying data, criticised the insensitivity of indicators, and complained that data were under-used. For its users, M& E appears an ‘empty ritual’, enacted because donors require it, but not put to local use. In this context, monitoring is constituted as an instrument of performance management rather than as a means of rational programme improvement

Farmer Equity a National Survey of Opportunities and Challenges

This a report style briefing on goals, objectives, outcomes, and conclusion of the Farm Equity National Scan Assessment project. In the knowledge product, we included a few quotes from producers, photos, and stories to highlight farmers that were interviewed

The investment climate in post-conflict situations

This paper is a policy review of the role of investment climate in post-conflict situations. It summarizes the broad range of ways in which conflict negatively affects the investment climate, from macroeconomic instability to a degraded regulatory framework. It stresses that attention needs to be paid to the broader"enabling environment,"including institutions, governance, capacity, and social capital. It suggests that a vibrant private sector underpinned by a good investment climate is particularly important in the post-conflict recovery phase for three reasons: it generates employment, provides public services where the state has retrenched, and builds social capital. By addressing these important"greed and grievance"factors, the private sector helps reduce the likelihood of a return to conflict. The paper concludes by distilling key lessons relating to the management of the post-conflict reform process. Despite the importance of a good investment climate, greater effort is needed to ensure that private sector development reforms are included in the first round of post-conflict policymaking. Local ownership of reforms and enhanced local capacity to implement them is key to sustainable improvements in the investment climate. Development partners have an important role to play in facilitating dialogue and promoting partnerships between public and private sector stakeholders. At the same time, development partners need to ensure that their presence in fragile post-conflict economies does not damage the very sector they are trying to support.Political Economy,Labor Markets,Trade and Regional Integration,Social Conflict and Violence,Investment and Investment Climate