30,865 research outputs found

    Research in Cosmetic Dermatology: Reconciling medicine with business

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    Cosmetic dermatology is a marriage between medicine and business. Research in cosmetic dermatology shares the fundamental principles of clinical and pharmaceutical research. Research team can help the decision makers by giving a realistic picture of the uncertainties involved. Certain mathematical models and market research techniques can aid decision making.Research; cosmeceutical; decision making

    The aesthetic turn in green marketing: Environmental consumer ethics of natural personal care products

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    Green consumerism is on the rise in America, but its environmental effects are contested. Does green marketing contribute to the greening of American consciousness, or does it encourage corporate greenwashing? This tenuous ethical position means that eco-marketers must carefully frame their environmental products in a way that appeals to consumers with environmental ethics and buyers who consider natural products as well as conventional items. Thus, eco-marketing constructs a complicated ethical identity for the green consumer. Environmentally aware individuals are already guided by their personal ethics. In trying to attract new consumers, environmentally minded businesses attach an aesthetic quality to environmental goods. In an era where environmentalism is increasingly hip, what are the implications for an environmental ethics infused with a sense of aesthetics? This article analyzes the promotional materials of three companies that advertise their environmental consciousness: Burt\u27s Bee\u27s Inc., Tom\u27s of Maine, Inc., and The Body Shop Inc. Responding to an increasing online shopping market, these companies make their promotional and marketing materials available online, and these web-based materials replicate their printed catalogs and indoor advertisements. As part of selling products to consumers based on a set of ideological values, these companies employ two specific discursive strategies to sell their products: they create enhanced notions of beauty by emphasizing the performance of their natural products, and thus infuse green consumerism with a unique environmental aesthetic. They also convey ideas of health through community values, which in turn enhances notions of personal health to include ecological well-being. This article explicates the ethical implications of a personal natural care discourse for eco-marketing strategies, and the significance of a green consumer aesthetic for environmental consciousness in general

    The Return of the Rogue

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    The “rogue trader”—a famed figure of the 1990s—recently has returned to prominence due largely to two phenomena. First, recent U.S. mortgage market volatility spilled over into stock, commodity, and derivative markets worldwide, causing large financial institution losses and revealing previously hidden unauthorized positions. Second, the rogue trader has gained importance as banks around the world have focused more attention on operational risk in response to regulatory changes prompted by the Basel II Capital Accord. This Article contends that of the many regulatory options available to the Basel Committee for addressing operational risk it arguably chose the worst: an enforced selfregulatory regime unlikely to substantially alter financial institutions’ ability to successfully manage operational risk. That regime also poses the danger of high costs, a false sense of security, and perverse incentives. Particularly with respect to the low-frequency, high-impact events—including rogue trading—that may be the greatest threat to bank stability and soundness, attempts at enforced self-regulation are unlikely to significantly reduce operational risk, because those financial institutions with the highest operational risk are the least likely to credibly assess that risk and set aside adequate capital under a regime of enforced self-regulation

    Community-based strategies in action: building and sustaining a product differentiation advantage

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    An important reason why individuals join groups or communities is to satisfy their needs for identity. Firms might exploit this societal tendency to gain a competitive advantage. Using the strategic approach adopted by Kiehl’s, a U.S. cosmetic producer and retailer, as a source of inspiration and illustration, this paper develops a novel theoretical framework to investigate how firms interact with communities to access privileged customers’ information, from which they can build a product differentiation advantage. We argue that by adhering and supporting a well-defined set of values, Kiehl’s both achieves community membership and strengthens the sense of identity that its target communities provide to their members. These investments prompt reciprocal community member behaviors, which the company channels into its customer knowledge development process. Finally, this article describes how firm–community interactions can protect the differentiation advantage by turning products into symbols of the communities to which its customers belong.Product differentiation, Customer knowledge development, Communities, Case study

    Professional Postgraduate Diploma in Marketing Strategic Marketing in Practice Case Study December 2007 The Fragrance Industry

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    Case study on the Fragrance Industry - tutor's note

    Nanotechnology Oversight: An Agenda for the New Administration

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    Identifies how current laws can be applied or modified to provide needed oversight of nanotechnology and materials for public health and environmental protection. Calls for more funding for risk research, coordinated regulation, and public involvement

    THE ROLE OF BELLBOY IN IMPROVING SERVICE QUALITY IN LOR IN HOTEL BUSINESS RESORT AND SPA

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    Erick Setiawan. 2010. The Role of Bellboy in Improving Service Quality in Lor In Hotel, Business, Resort, and Spa. English Diploma Program. Faculty of Letters and Fine Arts, Sebelas Maret University. Bellboy as the first greeter has an important role in a hotel. Every hotel needs bellboy for handling the guest luggage in check in, check out, and room change processes. Besides, bellboy can also improve the quality service. This final project is intended to describe the jobs of the bellboy, knowing the problems and giving solutions of the problems of bellboy in Lor In Hotel. The writer focused on the bellboy section on the job training in Lor In Hotel, Business, Resort, and Spa. The writer did most of the bellboy jobs according to the procedure and standardization in Lor In Hotel. The writer not only handled the guest luggage but also handled the newspaper distribution, sent the letter and did the errands from guest and manager. Results indicated that the bellboy in Lor In Hotel has a role in improving the service quality. The good work of bellboy influenced the guest satisfaction. Besides, there were some problems happened and the solutions in doing the tasks. There might be a need for upgrading the quality of the bellboy and some facilities in Lor In Hotel

    The Significance of Purchasing Behavioural Characterisation on Sustainable Design Education of Students

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    More and more businesses appear to be adopting the societal (or sustainable) marketing concept as their business philosophy. This is an attempt to increase their competitiveness and promote their attitude of considering consumers' wants at the same time as meeting society's long term interests. Organisations are engaging with the sustainable agenda and many communicate this to publicly demonstrate their commitment to saving the worlds finite resources. Directives such as WEEE (Waste Electrical and Electronic Equipment Directive) have also forced organisations to consider the recovery of their products at the end of service life. In line with the industry environment, and in providing creative solutions to design problems, product design students are encouraged to take account of the market, technical, functional, visual, and humanistic aspects of design as well as exploring the possibility of making their designs sustainable. Consideration of factors including waste reduction, how the product could be manufactured more efficiently and hence more cheaply by using fewer parts, less material, reducing assembly time and non-conformance are very important and can give the edge, in terms of competitive advantage. This paper assesses the product related purchase behavioural characteristics, and associated decision making process, by which purchases are made. It endeavours to identify the difference between the considerations that students take as designers and the choices they make as consumers. Following critical analysis of the primary research undertaken the outcomes are discussed
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