3,943 research outputs found

    Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study

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    Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.info:eu-repo/semantics/publishedVersio

    E-COMMERCE AND INTERNET USE IN SMALL BUSINESSES: TRENDS AND ISSUES

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    This paper is part of a series of reports of the activities conducted under a grant from the Fund for Rural America, U.S. Department of Agriculture. Funds for the grant entitled "Enhancing Rural Economies Through Comprehensive Extension, Research & Partnering Approaches Using Multi-County Clusters in Michigan With Application to National Rural Settings" were received by Michigan State University's Department of Agricultural Economics in March, 1998. The major goal of the grant is to increase economic development activity in four clusters of rural counties in Michigan through the utilization of the resources of the Michigan State University Extension Service, Michigan Agricultural Experiment Station, and other resources of Michigan State University. Various local, state, and federal public partners as well as the private sector are co-sponsors of projects in the counties. This paper focuses on E-commerce issues and applications for small businesses and communities providing information on recent developments of E-commerce businesses and approaches to successes in Internet marketing. Details of the paper rely on materials used for E-commerce training programs co-sponsored by the project, responses from businesses participated in the training and review of available digital economic and business literature that highlights key elements and benefits of E-commerce to small businesses.Agribusiness, Marketing,

    A predictive model for e-commerce consumer expenditure in EC countries

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    Describing and predicting consumer expenditure on a country or cross-national level has a long tradition in theoretical and applied economics and econometrics. This paper is a first attempt in describing aggregate eCommerce consumer expenditure among European Commission (EC) countries. After brief introduction of possible theoretical models which explain the variation in eCommerce consumer expenditure among observed countries, a list of important predictors has been discussed. The results generated by regression analysis show that non-traditional factors such as online time (measured by “Average online time per citizen per month”) and consumer lack of confidence, i.e. mistrust (measured by “Effects of security concerns on eCommerce”) are more reliable predictors of aggregate eCommerce consumer expenditure in EC countries than the traditional factors such as disposable income and price of the products.E-Commerce; Consumer Expenditure; European Commission

    ANALISIS KUALITAS WEBSITE MENGGUNAKAN METODE WEBQUAL 4.0 PADA E-COMMERCE JD.ID

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    Akhir-akhir ini pertumbuhan e-commerce di Indonesia terbilang cukup pesat dan persaingan industri e-commerce semakin ketat. Masing-masing e-commerce terus melakukan inovasi untuk memastikan bahwa bisnis mereka masih diminati dan sesuai dengan keinginan pasar. JD.id merupakan salah satu layanan e-commerce yang masuk ke pasar Indonesia pada bulan November 2015. JD.id memiliki model bisnis B2C (business-to-consumer) dimana sebagian besar produk-produk yang dijual merupakan produk milik mereka sendiri dan sisanya adalah produk yang dimiliki oleh para merchant yang bekerja sama dengan JD.id. Dengan banyaknya perusahaan e-commerce di Indonesia, setiap perusahaan e-commerce diharuskan untuk memiliki keunikannya masing-masing guna menarik minat pembeli. Website merupakan salah satu hal utama dalam menjalankan industri e-commerce, kualitas dan keandalan suatu website merupakan salah satu hal yang perlu diperhatikan pelaku industri e-commerce. Pada penelitian ini, peneliti akan menjelaskan mengenai tingkat kualitas website JD.id berdasarkan sudut pandang pengguna website. Metode yang digunakan dalam penelitian ini adalah dengan metode WebQual 4.0 yang berfokus pada atribut kualitas informasi, interaksi dan kegunaan. Data-data yang diperoleh dianalsis dengan metode IPA (Importance Perfomance Analysis) dan diolah dengan SPSS. Bedasarkan penelitian yang telah dilakukan diperoleh hasil bahwa beberapa atribut WebQual dari website JD.id sudah memiliki performa yang memuaskan bagi pelanggan. Selain itu JD.id juga memiliki beberapa atribut yang perlu ditingkatkan guna memperbaiki perfoma tingkat layanan website JD.id

    E-Fulfillment and Multi-Channel Distribution ñ€“ A Review

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    This review addresses the specific supply chain management issues of Internet fulfillment in a multi-channel environment. It provides a systematic overview of managerial planning tasks and reviews corresponding quantitative models. In this way, we aim to enhance the understanding of multi-channel e-fulfillment and to identify gaps between relevant managerial issues and academic literature, thereby indicating directions for future research. One of the recurrent patterns in todayñ€ℱs e-commerce operations is the combination of ñ€˜bricks-and-clicksñ€ℱ, the integration of e-fulfillment into a portfolio of multiple alternative distribution channels. From a supply chain management perspective, multi-channel distribution provides opportunities for serving different customer segments, creating synergies, and exploiting economies of scale. However, in order to successfully exploit these opportunities companies need to master novel challenges. In particular, the design of a multi-channel distribution system requires a constant trade-off between process integration and separation across multiple channels. In addition, sales and operations decisions are ever more tightly intertwined as delivery and after-sales services are becoming key components of the product offering.Distribution;E-fulfillment;Literature Review;Online Retailing

    The impact of enterprise application integration on information system lifecycles

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    Information systems (IS) have become the organisational fabric for intra-and inter-organisational collaboration in business. As a result, there is mounting pressure from customers and suppliers for a direct move away from disparate systems operating in parallel towards a more common shared architecture. In part, this has been achieved through the emergence of new technology that is being packaged into a portfolio of technologies known as enterprise application integration (EAI). Its emergence however, is presenting investment decision-makers charged with the evaluation of IS with an interesting challenge. The integration of IS in-line with the needs of the business is extending their identity and lifecycle, making it difficult to evaluate the full impact of the system as it has no definitive start and/or end. Indeed, the argument presented in this paper is that traditional life cycle models are changing as a result of technologies that support their integration with other systems. In this paper, the need for a better understanding of EAI and its impact on IS lifecycles are discussed and a classification framework proposed.Engineering and Physical Sciences Research Council (EPSRC) Grant Ref: (GR/R08025) and Australian Research Council (DP0344682)

    E-COMMERCE: A NEW BUSINESS MODEL FOR THE FOOD SUPPLY/DEMAND CHAIN

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    The use of electronic commerce for quality control and cost cutting efficiencies by the food and agricultural industries in the United States is the focus of this paper. The food industry engages in e-commerce through 1.) Internet shopping for consumers called business-to-consumer (B2C) e-commerce 2.) Business-to-business (B2B) Internet market discovery exchanges used by food suppliers at any point in the supply chain, and 3.) Business-to-business (B2B) relationships that reduce costs and increase efficiencies in the procurement, storage and delivery of food to retail stores or distribution centers. This third use of e-commerce is the most highly developed and widely adopted. It allows retailers to share information about consumers' purchases and preferences with food manufacturers and farmers and for tracking food products' characteristics, source, and movement from production to consumer. This circle of information allows high quality and consistent products to be consumed at lower prices. This paper is about the development of e-commerce in the food industry, the economic concepts and goals that it meets, and the changes it brings to the industry. E-commerce both fosters and demands vertical coordination. It favors consolidation of firms. It changes the business culture from one of adversarial relationships to one of cooperation and trust. It changes the historical supply chain into a supply/demand loop while it lowers the cost of food. Policy issues arise around monopoly power, privacy, a diminution of variety, and the demise of small, undercapitalized firms.Industrial Organization, Marketing,

    Ready for Tomorrow: Demand-Side Emerging Skills for the 21st Century

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    As part of the Ready for the Job demand-side skill assessment, the Heldrich Center explored emerging work skills that will affect New Jersey's workforce in the next three to five years. The Heldrich Center identified five specific areas likely to generate new skill demands: biotechnology, security, e-learning, e-commerce, and food/agribusiness. This report explores the study's findings and offers recommendations for improving education and training in New Jersey

    E-business and Export Behaviour: Evidence from Indian Firms

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    E-business, international orientation, India
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