A HYBRID DEEP LEARNING APPROACH FOR SENTIMENT ANALYSIS IN PRODUCT REVIEWS

Product reviews play a crucial role in providing valuable insights to consumers and producers. Analyzing the vast amount of data generated around a product, such as posts, comments, and views, can be challenging for business intelligence purposes. Sentiment analysis of this content helps both consumers and producers gain a better understanding of the market status, enabling them to make informed decisions. In this study, we propose a novel hybrid approach based on deep neural networks (DNNs) for sentiment analysis in product reviews, focusing on the classification of sentiments expressed. Our approach utilizes the recursive neural network (RNN) algorithm for sentiment classification. To address the imbalanced distribution of positive and negative samples in social network data, we employ a resampling technique that balances the dataset by increasing samples from the minority class and decreasing samples from the majority class. We evaluate our approach using Amazon data, comprising four product categories: clothing, cars, luxury goods, and household appliances. Experimental results demonstrate that our proposed approach performs well in sentiment analysis for product reviews, particularly in the context of digital marketing. Furthermore, the attention-based RNN algorithm outperforms the baseline RNN by approximately 5%. Notably, the study reveals consumer sentiment variations across different products, particularly in relation to appearance and price aspects

COMPARISON OF MACHINE LEARNING CLASSIFICATION ALGORITHM ON HOTEL REVIEW SENTIMENT ANALYSIS (CASE STUDY: LUMINOR HOTEL PECENONGAN)

Analysis of hotel review sentiment is very helpful to be used as a benchmark or reference for making hotel business decisions today. However, all the review information obtained must be processed first by using an algorithm. The purpose of this study is to compare the Classification Algorithm of Machine Learning to obtain information that has a better level of accuracy in the analysis of hotel reviews. The algorithm that will be used is k-NN (k-Nearest Neighbor) and NB (Naive Bayes). After doing the calculation, the following accuracy level is obtained: k-NN of 60,50% with an AUC value of 0.632 and NB of 85,25% with an AUC value of 0.658. These results can be determined by the right algorithm to assist in making accurate decisions by business people in the analysis of hotel reviews using the NB Algorithm

A Survey on Various Sentiment Analysis Approaches and Its Challenges

Sentiment analysis is a broad research area in academic as well as business field. The term sentiment refers to the feelings or opinion of the person towards some particular domain. Hence it is also known as opinion mining. It leads to the subjective impressions towards the domain, not facts. It can be expressed in terms of polarity, reviews or previously by thumbs up and down to denote positive and negative sentiments respectively. Sentiments can be analyzed using NLP, statistics or machine learning techniques. Sentiment analysis may ask questions regarding “customer satisfaction and dissatisfaction, “public opinion towards new iPhone series launched” etc. In real world, public or consumer opinions about some product or brand are very important for its sell. Hence sentiment analysis is a very important research area for real life applications i.e. decision making. However various methods were introduced for performing sentiment analysis, still that are not efficient in extracting the sentiment features from the given content of text. Naïve Bayes, Support Vector Machine, Maximum Entropy are the machine learning algorithms used for sentiment analysis which has only a limited sentiment classification category ranging between positive and negative. Especially supervised and unsupervised algorithms have only limited accuracy in handling polarity shift and binary classification problem. Even though the advancement in sentiment Analysis technique there are various issues still to be noticed and make the analysis not accurately and efficiently. So this paper presents the survey on various sentiment Analysis methodologies and approaches in detailed. This will be helpful to earn clear knowledge about sentiment analysis methodologies. This Paper describes different applications of sentiment analysis, techniques and challenges of sentiment analysis. Keywords: Sentiment Analysis, Decision Making, Opinion Mining, Machine Learning, NL

A Survey on Classification Techniques for Feature-Sentiment Analysis

As use of internet and its application are growing exponentially; the e-commerce business i.e. online purchase is proportionately swelling in the world. The e-commerce websites and similar service providing websites are providing a rich variety of product and service to be sold. As the quality of service and product/goods has much effect on its sell, the websites nowadays tends to have public opinion on the product in the form of feedback; we can name it as reviews. These reviews provide much information about the service/product as the customers are encouraged to write their reviews cum assessments about the product, more precisely saying, customer writes their view about product’s specifications or product’s features. These unrestricted or restricted opinions from public can then be considered by the customers and vendor to make the required design/engineering/production changes to the product to upsurge its quality. The Feature Mining along with Sentiment Analysis techniques can be applied to achieve product’s feature and public opinion on these features. Here in this paper we are interestingly motivated by the scenario as discussed above. We had a survey on the different methods cum techniques that can be usually used to extract products/service features and categorizing those feature along with the sentiment classification on the determined features which is part of Machine learning. The public opinions can be classified as positive, negative and neutral sentimentalities. Research area ‘Data Mining’ has proven its importance with its rich set of Machine Learning Algorithms which in turn can be used as Sentiment or Opinion Classifier. After evaluating feature-sentiment techniques, we then studied the feature classification/categorizing by using its overall sentiment and influence on the product/service sell. DOI: 10.17762/ijritcc2321-8169.15079

Modified EDA and Backtranslation Augmentation in Deep Learning Models for Indonesian Aspect-Based Sentiment Analysis

In the process of developing a business, aspect-based sentiment analysis (ABSA) could help extract customers' opinions on different aspects of the business from online reviews. Researchers have found great prospective in deep learning approaches to solving ABSA tasks. Furthermore, studies have also explored the implementation of text augmentation, such as Easy Data Augmentation (EDA), to improve the deep learning models’ performance using only simple operations. However, when implementing EDA to ABSA, there will be high chances that the augmented sentences could lose important aspects or sentiment-related words (target words) critical for training. Corresponding to that, another study has made adjustments to EDA for English aspect-based sentiment data provided with the target words tag. However, the solution still needs additional modifications in the case of non-tagged data. Hence, in this work, we will focus on modifying EDA that integrates POS tagging and word similarity to not only understand the context of the words but also extract the target words directly from non-tagged sentences. Additionally, the modified EDA is combined with the backtranslation method, as the latter has also shown quite a significant contribution to the model’s performance in several research studies. The proposed method is then evaluated on a small Indonesian ABSA dataset using baseline deep learning models. Results show that the augmentation method could increase the model’s performance on a limited dataset problem. In general, the best performance for aspect classification is achieved by implementing the proposed method, which increases the macro-accuracy and F1, respectively, on Long Short-Term Memory (LSTM) and Bidirectional LSTM models compared to the original EDA. The proposed method also obtained the best performance for sentiment classification using a convolutional neural network, increasing the overall accuracy by 2.2% and F1 by 3.2%. Doi: 10.28991/ESJ-2023-07-01-018 Full Text: PD

Online Reviews System using Aspect Based Sentimental Analysis & Opinion Mining

Aspect extraction is the most critical and thoroughly researched process in SA (Sentiment Analysis) for conducting an accurate classification of feelings. Over the last decade, massive amounts of research have focused on identifying and removing elements. Products have centralized distribution channels, and certain apps may occasionally operate close to the most recent product to be created. Any e-commerce business enterprise must analyses user / customer feedback in order to provide better products and services to them. Because broad reviews frequently include remarks in a consolidated manner when a customer gives his thoughts on various product attributes within the same summary, it is difficult to determine the exact feeling. The key components of this software are included in their release, making it a valuable tool for management to improve the consistency of their own system's specifications. The goal was to categories the aspects of the target entities provided, as well as the feelings conveyed for each aspect. First, we are implementing a supervised classification framework that is tightly restricted and relies solely on training sets for knowledge. As a result, the key terms comes from associated at various elements of a thing within its entirety perform customer sentiment using certain elements. In contrast to current sentiment analysis approaches, synthetic and actual data set experiments yield positive results

Social media competitive analysis and text mining: a case study in digital marketing in the hospitality industry

Objectives The main objectives of this study were to explore the effectiveness of using text mining to analyse the consumer generated content from online hotel reviews. Specifically, this study focuses on demonstrating the helpfulness of such tools in the case of Original Sokos Hotel Vaakuna Helsinki and Scandic Marski in Finland. By analyzing the current trends and patterns of the online reviews of the two hotels, the objective of the study is to understand the extent to which text mining can improve marketing decisions and thus bring value to consumers. Summary The tourism and hospitality industry has changed tremendously due to the emergence of online review platforms such as TripAdvisor.com. This study applies text mining analytics to conduct a content analysis on the social media content provided by hotel guests on these platforms. To gain competitive insights from the data, topic classification and sentiment analysis are used. Conclusions The findings of the research illustrate how topics and related sentiment can be identified from the online content. Although there are several similarities between the data regarding online discussion, the text mining analysis also identified some differences, which have the potential to contribute to gaining competitive intelligence in the industry. Overall, the study illustrates how simple text mining software, which requires little resources from firms can provide beneficial information about the market to hotels in international business

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline