AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry

Abstract. This study categorizes the crucial influencing factors and positions them according to their importance in achieving the impact of semiconductor brand establishment on improving corporate performance and meeting customer needs. This study conducted an in-depth literature review that recognizes the crucial factors necessary for implementing influence in establishing a semiconductor brand. This study identifies five main variables and 17 subvariables, including “Customer value”, “Brand equity”, “Brand loyalty”, “Brand orientation” and “Brand performance”, and provides experts’ suggestions. The positioning of 17 subvariables and 5 main variables representing crucial influential factors was performed using an analytical hierarchy process (AHP) technique per their relevance in crucial influential factor implementation. The results show that 5 main variables and 17 subvariables play a vital role in the successful implementationof the impact of establishing a semiconductor brand, and  “Customer value” has gained more weight compared to the other main variables. ‘Addressing problem’, ‘Superior value’ and ‘New product development’ are more important than are other subvariables. The limitation of this study is that, first, although this study consults experts from the semiconductor industry and academia of various countries, their opinions are only relevant to their regions. Second, the development of this model only applies to the semiconductor industry. Third, only expert opinion variables were used for pairwise comparisons. This study compensates for the lack of key factors in establishing a semiconductor brand, using the literature and expert questionnaires to obtain the weight of each factor through the AHP method and ranking them in order of importance. It examines the overall situation of the practice of building brand comprehension, missing no factor, understanding where the key points areand using them effectively. This research advances the implementation focus of the key factors that affect the establishment of semiconductor brands. According to the results of the literature review, this study is the first on implementing key factors affecting the establishment of a semiconductor brand. This study attempts to fill this gap.Keywords. Crucial influential factors, Establishing semiconductor brand, AHP.JEL. C44, M21, M31, D81, L29

Analysis of luxury resort hotels by using the Fuzzy Analytic Hierarchy Process and the Fuzzy Delphi Method

Experience Economy is an accelerator switching the experience process of consumption into eternal memory, perfecting value and promoting positive after-buying intention. This research uses the Fuzzy Delphi Method (FDM) and Fuzzy Analytic Hierarchy Process (FAHP) to construct a system of evaluation criteria focused on understanding the luxury resort hotels (LRHs) industry in Taiwan and Macao. One finding of this study is that objective hotels in these two territories exhibit different hotel operating characteristic (the unity LRHs mode in Taiwan vs involving casino LRHs in Macao) and customer markets. These Macanese LRHs define them as international operations, in contrast the Taiwanese position themselves as domestic businesses. The other finding is that Taiwan based evaluation criteria on consumer-orientation and operation and management, while Macao stressed evaluation based on operation and management to manage LRHs industry

A decision model to prioritise logistics performance indicators

This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University LondonPerformance measurement is an important concern that has recently attracted much attention in the logistics area from both practitioners and academics. The performance measurement of logistics companies is based upon diverse performance indicators. However, to date, limited attention has been paid to the performance measurement of logistics companies and, also, performance measurement processes have become more complex for logistics companies due to the existence of numerous performance indicators. In this regard, the way in which decision makers in logistics companies deal with some vaguenesses, such as deciding on the most important indicators holistically and determining interrelationships between performance indicators, has remained an issue that needs to be resolved. This study, therefore, aims to offer a comprehensive decision model for identifying the key logistics performance indicators and determining the interrelationships among these indicators from logisticians’ perspective. In line with this purpose, the research first presents a stakeholder-based Balanced Scorecard (BSC) model which provides a balanced view by including financial and non-financial performance indicators and a comprehensive approach as a response to the major shortcoming of the generic BSC regarding the negligence of various stakeholders. Then, a large number of performance indicators used in logistics are systematically examined under the proposed model, and the key indicators are selected through an online survey conducted in the Turkish logistics industry. Subsequently, since the performance measurement indicators are not independent of each other, it is critical to understand the causal relationships among different indicators. In such cases, group decision making techniques are capable of modelling such complexities. After a systematic comparison of these techniques, a realistic and easy-to-follow multi-criteria decision making technique, the Analytic Network Process (ANP), is revealed as a suitably powerful method to determine the interrelationships among the indicators. Additionally, a case study approach based on the data obtained from three logistics companies is used to illustrate both the applicability of the model and the practicality of the ANP application. Furthermore, the sensitivity of the results about the case companies is also analysed with several relevant ‘what-if’ scenarios. Thus, real-life practices of three case companies are investigated with the proposed approach. Consequently, this research proposes the BSC-ANP integration which provides a novel way and in-depth understanding to evaluate logistics performance indicators for the competitiveness of logistics companies. Thus, in order to address the aforementioned vaguenesses, the proposed model in this study identifies key performance indicators with the consideration of various stakeholders in the logistics industry to decide on the most important indicators, and evaluates the interrelationships among the indicators by using the ANP. The results of the study show that the educated employee (15.61%) is the most important indicator for the competitiveness of logistics companies and four prominent indicators (educated employee, managerial skills, cost, and profitability) need to be primarily considered by logistics companies. In this way, with this integration, not only the performance indicators in logistics, but also different stakeholders of logistics companies are assessed by the ANP method. This means that the results of this research are not only useful for helping logistics companies to decide which indicators should be focused on to become more competitive, but also can be used as a reference model by different stakeholders in their decision-making processes in order to select the best logistics provider. Keywords: Performance measurement; logistics performance indicators; balanced scorecard (BSC); analytic network process (ANP); multi-criteria decision making (MCDM); stakeholder

Measurement of direct response advertising in the financial services industry : a new metrics model

Direct response advertising in the financial services industry in South Africa has become one of the most important tactics companies utilise to build and maintain market share. Ensuring that these advertising campaigns yield optimal return on investment numbers is the responsibility of marketing departments and their partners in the marketing and sales processes, such as the creative and media agencies, the distribution force, as well as the client service area that supports the client value proposition. The marketing executive therefore is accountable for the planning, budgeting and execution of direct response campaigns, which need to deliver sufficient results to support the company’s overall business objectives. The challenge all marketers face is the lack of a proven structured and scientific methodology to facilitate this planning, budgeting and execution process. It has always been a general view in the marketing fraternity that it is extremely difficult if not impossible to combine creative output measures, which are subjective in nature, with cost, sales and profit measures, which are objective in nature. This study aims to create a structured approach to marketing strategising and planning, by creating a marketing metrics model that enables the marketing practitioner to budget according to output needed to achieve the overarching business objectives of sales, cost management and profit. This marketing metrics model therefore unpacks the business drivers in detail, but through a marketing effort lense, to link the various factors underlying successful marketing output, to the bigger business objectives. This is done by incorporating both objective (verifiable data, such as cost per sale) and subjective variables (qualitative factors, such as creative quality) into a single model, which enables the marketing practitioner to identify areas of underperformance, which can then be managed, tweaked or discontinued in order to optimise marketing return on investment. Although many marketing metrics models and variables exist, there is a gap in the combination of objective and subjective factors in a single model, such as the proposed model, which will give the marketer a single tool to plan, analyse and manage the output in relation to pre-determined performance benchmarks.Business ManagementDCOM (Business Management

Key Performance Indicators for Sustainable Campus Assessment: A Case of Andalas University

Sustainable campus has became an important issue amongst universities around the world. Universities can generate a significant impacts to environment due to the high usage of energy, extensive transportation, massive waste, high consumption of materials, and extensive development of buildings and facilities. Thus, there is a need to assess the sustainable campus performance. This paper proposes a set of key performance indicators (KPIs) for sustainable campus assessment consisting of six categories divided into a total of 35 indicators. Analytical Hierarchy Process (AHP) method is applied to determine the importance weight of the KPIs. The results indicated the most important category for the sustainable campus assessment is education with an importance weight of 0.2665, while energy and climate change is regarded as the least important category. It is hoped the proposed KPIs can assist the universities to achieve the higher performance in sustainable campus

Contemporary Research on Management and Business

This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship

Sustainability, Digital Transformation and Fintech: The New Challenges of the Banking Industry

In the current competitive scenario, the banking industry must contend with multiple challenges tied to regulations, legacy systems, disruptive models/technologies, new competitors, and a restive customer base, while simultaneously pursuing new strategies for sustainable growth. Banking institutions that can address these emerging challenges and opportunities to effectively balance long-term goals with short-term performance pressures could be aptly rewarded. This book comprises a selection of papers addressing some of these relevant issues concerning the current challenges and opportunities for international banking institutions. Papers in this collection focus on the digital transformation of the banking industry and its effect on sustainability, the emergence of new competitors such as FinTech companies, the role of mobile banking in the industry, the connections between sustainability and financial performance, and other general sustainability and corporate social responsibility (CSR) topics related to the banking industry. The book is a Special Issue of the MDPI journal Sustainability, which has been sponsored by the Santander Financial Institute (SANFI), a Spanish research and training institution created as a collaboration between Santander Bank and the University of Cantabria. SANFI works to identify, develop, support, and promote knowledge, study, talent, and innovation in the financial sector