THE YIN-AND-YANG OF COLLABORATIVE CONSUMPTION DEVELOPMENT: THE ROLE OF AMBIDEXTROUS IS CAPABILITIES AT GOGET CARSHARE

In this paper, we present a model of how ambidextrous IS capabilities enact the development and management of collaborative consumption platforms. Collaborative consumption in an increasingly digital economy is emergent, and fosters hyper-connections among human actors, organizations, and processes in the negotiating and sharing of goods and services. Despite this, existing literature does not provide actionable process models, nor does it meaningfully engage with the role of IS in understanding how collaborative consumption platforms create value. We present a study of GoGet, a car-sharing platform, service and community that has experienced significant growth over the past decade. Based on preliminary findings and drawing on IS capabilities as theoretical lens, we reveal a four-stage process model − minimizing, attaining, extending and optimizing − central to achieving a balance between growth and control objectives in a collaborative consumption ecosystem. Our ongoing study, which seeks to reveal a roadmap as to how IS capabilities facilitate this new mode of consumption, has implications for both theory and practice