Inefficiencies in Digital Advertising Markets

Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research

Advanced analytical methods for fraud detection: a systematic literature review

The developments of the digital era demand new ways of producing goods and rendering services. This fast-paced evolution in the companies implies a new approach from the auditors, who must keep up with the constant transformation. With the dynamic dimensions of data, it is important to seize the opportunity to add value to the companies. The need to apply more robust methods to detect fraud is evident. In this thesis the use of advanced analytical methods for fraud detection will be investigated, through the analysis of the existent literature on this topic. Both a systematic review of the literature and a bibliometric approach will be applied to the most appropriate database to measure the scientific production and current trends. This study intends to contribute to the academic research that have been conducted, in order to centralize the existing information on this topic

A Survey on ChatGPT: AI-Generated Contents, Challenges, and Solutions

With the widespread use of large artificial intelligence (AI) models such as ChatGPT, AI-generated content (AIGC) has garnered increasing attention and is leading a paradigm shift in content creation and knowledge representation. AIGC uses generative large AI algorithms to assist or replace humans in creating massive, high-quality, and human-like content at a faster pace and lower cost, based on user-provided prompts. Despite the recent significant progress in AIGC, security, privacy, ethical, and legal challenges still need to be addressed. This paper presents an in-depth survey of working principles, security and privacy threats, state-of-the-art solutions, and future challenges of the AIGC paradigm. Specifically, we first explore the enabling technologies, general architecture of AIGC, and discuss its working modes and key characteristics. Then, we investigate the taxonomy of security and privacy threats to AIGC and highlight the ethical and societal implications of GPT and AIGC technologies. Furthermore, we review the state-of-the-art AIGC watermarking approaches for regulatable AIGC paradigms regarding the AIGC model and its produced content. Finally, we identify future challenges and open research directions related to AIGC.Comment: 20 pages, 6 figures, 4 table