BUILDING A FACEBOOK EMBEDDED PICTURE BOOK DESIGN LEARNING PLATFORM AND UNDERSTANDING ITS USE INTENTIONS

Electronic reading is a process of digitalizing not only the content and reading devices but also the publication and distribution of books. With the development of e-books, more attention has been paid to use of e-books in education. Through online communities and innovative learning models, digital content providers can offer plenty of resources to help learners at all levels and promote the effectiveness of their self-regulated learning. The objective of this study is to build a cloud-based learning platform that integrates designs of electronic picture books and the social functions of Facebook. Students of multimedia design can upload their works to this platform and learn from each other through idea sharing and discussion. This platform is expected to help students create works with better quality and more creativity. Besides, this study also investigates the learning behavior and use intentions of students on this platform based on “Social Interaction Theory” and “Uses and Gratifications Theory”. This study attempts to capture students’ needs and how they are related to their learning outcomes. Results of this study contribute to the development of cloud-based learning and can be a reference for design of learning materials and improvement of teaching models

Roots Reloaded. Culture, Identity and Social Development in the Digital Age

This edited volume is designed to explore different perspectives of culture, identity and social development using the impact of the digital age as a common thread, aiming at interdisciplinary audiences. Cases of communities and individuals using new technology as a tool to preserve and explore their cultural heritage alongside new media as a source for social orientation ranging from language acquisition to health-related issues will be covered. Therefore, aspects such as Art and Cultural Studies, Media and Communication, Behavioral Science, Psychology, Philosophy and innovative approaches used by creative individuals are included. From the Aboriginal tribes of Australia, to the Maoris of New Zealand, to the mystical teachings of Sufi brotherhoods, the significance of the oral and written traditions and their current relation to online activities shall be discussed in the opening article. The book continues with a closer look at obesity awareness support groups and their impact on social media, Facebook usage in language learning context, smartphone addiction and internet dependency, as well as online media reporting of controversial ethical issues. The Digital progress has already left its dominating mark as the world entered the 21st century. Without a doubt, as technology continues its ascent, society will be faced with new and altering values in an effort to catch-up with this extraordinary Digitization, adapt satisfactorily in order to utilize these strong developments in everyday life

Conceptualizing the Electronic Word-of-Mouth Process: What We Know and Need to Know About eWOM Creation, Exposure, and Evaluation

Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this study conceptualizes three distinct stages in the eWOM process: eWOM creation, eWOM exposure, and eWOM evaluation. For each stage, we adopt a dual lens—from the perspective of the consumer (who sends and receives eWOM) and that of the marketer (who amplifies and manages eWOM for business results)—to synthesize key research insights and propose a research agenda based on a multidisciplinary systematic review of 1050 academic publications on eWOM published between 1996 and 2019. We conclude with a discussion of the future of eWOM research and practice

Self-presentation, privacy and electronic word-of-mouth in social media

Purpose: Focusing on electronic word-of-mouth (eWOM) in the context of social media communications, the study explores the nature of eWOM and the key drivers of this consumer-generated brand communication. Design/methodology/approach: The study employs inductive qualitative design, and the data has been collected via 22 semi-structured interviews with individuals who follow brands on Facebook. Findings: Building on interview data, the paper advances a conception of eWOM in the social media context and highlights that eWOM consists of a broad range of brand-related communications, which include such activities as consuming, commenting, posting, and forwarding information. The study also uncovers two major antecedents of eWOM, which are one’s concern for self-presentation and privacy. Research limitations/implications: Further research could examine additional drivers of brand-related eWOM in the context of Facebook brand pages, and investigate eWOM in other social media platforms. Practical implications: The findings have two important implications for brand management. Firstly, considering the importance of self-presentation, brands are advised to develop an in-depth understanding of the types of self-image pursued by their target audience. Secondly, given the concerns about privacy on social media, brands may carefully consider and manage the levels of privacy that should apply when communicating with their followers. Originality/value: The novel insights centre on the individual differences in eWOM activity, and the importance of one’s perceptions of self-image and privacy in explaining these differences. It seems that the propensity to engage in eWOM and the form that this communication takes are the reflections of one’s self-presentation and privacy preferences

Learning from the learners' experience: e-Learning@greenwich post-conference reflections

This publication comprises papers from presenters who, having made a conference presentation, were invited to author an academic paper about their work

A literature review of the use of Web 2.0 tools in Higher Education

This review focuses on the use of Web 2.0 tools in Higher Education. It provides a synthesis of the research literature in the field and a series of illustrative examples of how these tools are being used in learning and teaching. It draws out the perceived benefits that these new technologies appear to offer, and highlights some of the challenges and issues surrounding their use. The review forms the basis for a HE Academy funded project, ‘Peals in the Cloud’, which is exploring how Web 2.0 tools can be used to support evidence-based practices in learning and teaching. The project has also produced two in-depth case studies, which are reported elsewhere (Galley et al., 2010, Alevizou et al., 2010). The case studies focus on evaluation of a recently developed site for learning and teaching, Cloudworks, which harnesses Web 2.0 functionality to facilitate the sharing and discussion of educational practice. The case studies aim to explore to what extent the Web 2.0 affordances of the site are successfully promoting the sharing of ideas, as well as scholarly reflections, on learning and teaching

CREATe 2012-2016: Impact on society, industry and policy through research excellence and knowledge exchange

On the eve of the CREATe Festival May 2016, the Centre published this legacy report (edited by Kerry Patterson & Sukhpreet Singh with contributions from consortium researchers)

Our place in research: understanding social productions of knowledge using digital spaces

Academic research and research-writing are increasingly being recognized across disciplines as social and collaborative processes, involving many different voices and perspectives in the negotiation of meaning. However, within the context of the university classroom, research is often framed as an individualized process where students learn and perform research skills as single authors. This project approaches this discrepancy with a critical eye towards change by introducing digital spaces as a tool for reframing student perceptions of academic research. A selected review of literature is offered, which touches on topics such as critical research pedagogy, language varieties and language-play, multimodality and genres for “valid” scholarship, social capital and emotional risk-taking, and the importance of incorporating lived experiences in student research spaces. Also introduced is a digital prototype space which was informed by the scholarship reviewed here. This digital space is designed to help us visualize how collaborative approaches might be scaffolded in order to help university students perceive academic research as a social and engaging process involving many voices and interwoven identities

Civic Media Literacies

Civic life today is mediated. Communities small and large are now using connective platforms to share information, engage in local issues, facilitate vibrant debate, and advocate for social causes. In this timely book, Paul Mihailidisexplores the texture of daily engagement in civic life, and the resources—human, technological, and practical—that citizens employ when engaging in civic actions for positive social impact. In addition to examining the daily civic actions that are embedded in media and digital literacies and human connectedness, Mihailidis outlines a model for empowering young citizens to use media to meaningfully engage in daily life

The experience as a document: designing for the future of collaborative remembering in digital archives

How does it feel when we remember together on-line? Who gets to say what it is worth to be remembered? To understand how the user experience of participation is affecting the formation of collective memories in the context of online environments, first it is important to take into consideration how the notion of memory has been transformed under the influence of the digital revolution. I aim to contribute to the field of User Experience (UX) research theorizing on the felt experience of users from a memory perspective, taking into consideration aspects linked to both personal and collective memories in the context of connected environments.Harassment and hate speech in connected conversational environments are specially targeted to women and underprivileged communities, which has become a problem for digital archives of vernacular creativity (Burgess, J. E. 2007) such as YouTube, Twitter, Reddit and Wikipedia. An evaluation of the user experience of underprivileged communities in creative archives such as Wikipedia indicates the urgency for building a feminist space where women and queer folks can focus on knowledge production and learning without being harassed. The theoretical models and designs that I propose are a result of a series of prototype testing and case studies focused on cognitive tools for a mediated human memory operating inside transactive memory systems. With them, aims to imagine the means by which feminist protocols for UX design and research can assist in the building and maintenance of the archive as a safe/brave space.Working with perspectives from media theory, memory theory and gender studies and centering the user experience of participation for women, queer folks, people of colour (POC) and other vulnerable and underrepresented communities as the main focus of inquiring, my research takes an interdisciplinary approach to interrogate how online misogyny and other forms of abuse are perceived by communities placed outside the center of the hegemonic normativity, and how the user experience of online abuse is affecting the formation of collective memories in the context of online environments