“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment”

By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during the Super Bowl, which initiate significant implications. The proof of effectiveness is obvious when observing statistics for the 2018 Super Bowl: • An average viewership of 103.4 million, escalating to 112.3 million at the end of the game. (Nielsen 2018) • 68% of homes with functioning T.V’s were tuned into the Super Bowl broadcast. (Nielsen 2018) • 170.7 million social media interactions across Facebook, Instagram, and Twitter. (Nielsen 2018) • Digital viewership of 2.02 million viewers a minute, a streaming record. (Nielsen 2018) • Price of 30 second advertisement maximized at $5.2 million (American Marketing Association) • Aggregate Super Bowl ad spending over 52 year history (1967-2018):$6.9 billion adjusted for inflation. (AdAge 2018) Granted, there are some viable concerns associated with Super Bowl advertising. Because of immense scrutiny, marketers need to be conscious of the impact repercussions of attempting to make a statement which backfires can have. Attending to and reconciling public backlash can be difficult and can severely damage brand perception. Negative news surrounding the NFL have also been hot topics of debate recently. However, while some of these issues may erode some viewership in the short run, as 2018 statistics minimally decreased from 2017, the future trajectory of the Super Bowl is not truly threatened. Actually, the New York Times (Maheshwari, 2018) explains how “In an era of cord-cutting and ad-skipping, the Super Bowl is a sweet salve for the nation’s marketers.” Because of the evolution of on-demand, marketers are forced to deliberate if T.V. advertisements are worth it, with one exception: live sports. The Atlantic (Thompson, 2013) portrays this concept perfectly, stating “But in a time-delayed video world, the biggest games still drive dependable live audiences, making sports rights the most valuable resource in the whole TV ecosystem.” The consequence of this reality: almost no one records on-demand sports to skip the commercials because we can’t avoid the social media buzz which chronicles how games develop. Because the love for sports will never expire, the Super Bowl will never become obsolete for marketers. At the end of the day, the Super Bowl is the marketing anomaly that has solidified its stranglehold as the pinnacle of advertising. The big game is so rooted into American culture that Super Bowl Sunday has become a holiday for millions across our great nation. As CNN Money (Disis, 2018) explains, “It\u27s simple. The NFL\u27s marquee event is TV\u27s biggest game in town, and nothing else even comes close.” Marketers who need to distinguish their brand as a supreme offering to secure competitive advantage over competitors (ahem, everyone) need to seize the moment. The habitual winners of Super Bowl advertising significantly elevate their status in the hearts and minds of the American people. My declared Super Bowl advertising champion, Anheuser-Busch InBev (responsible for Budweiser and Bud Light), absolutely dominates the American beer market. Super Bowl regulars undoubtedly think of Budweiser’s “Puppy Love” (2014) spot with the legendary Clydesdales or the dramatic “Bud Bowl” (1989-91) series when they crack a cold brew. My theory: it’s no mistake that the best in the Super Bowl advertising realm is also the “King of Beers” because of their supreme strategy and execution on the marketing gridiron’s biggest stage

Technical and Human Issues in Computer-Based Systems Security

Computer systems and internet are becoming pervasive in our everyday life. Being online brings the consequence that such systems are prone to malicious attack. This vulnerability, along with our reliance on these systems, implies that it is important for us to do our best in securing them to ensure their proper functioning. In this paper, we are trying to tackle the security issues from both technical and human perspectives. From this dual standpoint, we hope to obtain a better understanding on how computer attacks are performed, including how to gain illicit access, the types of attacks, as well as the potential damage that they can cause. We also uncover sociological and psychological traits of the attackers, including their community, taxonomy, motives and work ethics. This survey paper will not provide a concrete solution on how to secure computer systems, but it highlights the socio-technical approach that we must take in order to obtain that goal

Research and Publishing: Relevance and Irreverence

The value, relevance, and efficacy of conducting and publishing research has been widely debated throughout the agricultural economics profession. On the one hand, some argue that the research process creates little value and directly competes with teaching/outreach output. On the other hand, others argue that research provides answers to important questions, improves human capital, and complements teaching/outreach activities. I argue that the research and publishing process develops human capital, improves the quality of teaching/outreach, reduces bias, generates new ideas, improves societal welfare, creates innovation, and is essential for public policy debate.publishing, research, Research and Development/Tech Change/Emerging Technologies,

Big River

The monthly newsletter for people who live, work or play on the Upper Mississippi River. Volume 7, Number 8.https://openriver.winona.edu/bigriver1999/1007/thumbnail.jp

Mediated Bodies: The construction of a Wife, Mother, and the Female Body in Television Sitcoms: Roseanne

After first examining several theoretical concepts related to the construction of gender on television and the way in which women are characterized, this paper examines the television show Roseanne to explore the way it changed the representation of a feminist on television. No longer did women have to be childless and career-minded to be equal to men or in some cases better than men, as the character Roseanne Conner reveals on the show. Rather, women were able to articulate their feminist outlooks through their opinions, expressions, and actions. I break the show into four distinct notions of gendered representations: socioeconomic status: the “choice” to work; women and the body: disrupting the “imperative” to be thin; husbands and wives: navigating the “second shift” in the home; and women as parents: resisting the “perfect parenting/perfect children” discourse

Citizenship [2nd grade]

This unit is designed to be taught within the first few months of second grade. In this unit students learn the qualities of a good citizen. Through examples from literature, history, and daily life, students learn what it means to be a good citizen. They can then apply these good citizen traits such as respect, honesty, kindness, self-discipline, responsibility, and fairness to their role as citizens of a school. At the end of the unit students will be able to identify these good citizen traits and apply them to the classroomand school community. For the final project students will inform parents about a new citizenship committee at the school and also nominate another student to be citizen of the month. This unit is the building block for later units that will focus on what it looks like to be a good citizen of a community and of a country, specifically the United States

Xavier University Newswire

https://www.exhibit.xavier.edu/student_newspaper/1598/thumbnail.jp

Spartan Daily, September 19, 1986

Volume 87, Issue 16https://scholarworks.sjsu.edu/spartandaily/7473/thumbnail.jp

The Cowl - v.55 - n.1 - Sep 26, 1990

The Cowl - student newspaper of Providence College. Volume 55, Number 1 - September 26, 1990. 24 pages