Positioning of a new carrier in the corporate data line market.

by Ling Wai Chee, Sarah, Mak Wai Kwan, Max.Thesis (M.B.A.)--Chinese University of Hong Kong, 1995.Includes bibliographical references (leaves 83-86).ABSTRACT --- p.iiTABLE OF CONTENTS --- p.vLIST OF TABLES --- p.viiiACKNOWLEDGMENTS --- p.ixChapterChapter I. --- INTRODUCTION --- p.1The Liberalization Trend --- p.2Telecommunications Liberalization in Hong Kong --- p.3Liberalization of Customer Premises Equipment in the 1980s --- p.3Liberalization of Special Telecommunications Services --- p.4Liberalization of Local Fixed Telecommunications Market --- p.4Liberalization of International Telecommunications Market --- p.5Liberalization of Telecommunications between HK and PRC --- p.7Research Objectives --- p.7Chapter II. --- METHODOLOGY --- p.10Methodology Overview --- p.10In-Depth Interview --- p.10Survey --- p.12Data Analysis --- p.15Interpretation and Strategic Implications --- p.16Chapter III. --- THE HK TELECOMMUNICATIONS MARKET AND SERVICES --- p.17Market Overview --- p.17Telephone Services --- p.18Data Line Services --- p.18Value-added Services --- p.19Electronic Data Interchange --- p.19Video-On-Demand --- p.20Wireless Telecommunications Services --- p.21Mobile Phone Services --- p.22Paging Services --- p.23Mobile Data --- p.24International Services --- p.24Chapter IV. --- THE TELECOMMUNICATION MARKET PLAYERS --- p.27Local Carriers in Hong Kong --- p.27New T&T (Wharf Group) --- p.28New World Telephone (New World Group) --- p.30Hutchison Communication (Hutchison Group) --- p.31The Incumbent - Hongkong Telecom --- p.32Chapter V. --- FINDINGS - EXPLORATORY RESEARCH FACTORS FOR SELECTING A TELECOMMUNICATIONS CARRIER --- p.34Price --- p.34Geographic Coverage --- p.35Service Reliability --- p.36Maintenance Service --- p.37Sales and Pre-sales Service --- p.39Comprehensiveness of Service Offerings --- p.39Single Carrier --- p.40Telephone Service --- p.41Business Flexibility --- p.41Future Direction for Advanced Services --- p.42Chapter VI. --- FINDINGS - DESCRIPTIVE RESEARCH --- p.43Questionnaire Design --- p.43Questionnaire Responses --- p.44General Observation --- p.44Chapter VII. --- STRATEGIC IMPLICATIONS --- p.52Implications for Market Positioning --- p.52Positioning Alternatives --- p.52Positioning for Specific Factors --- p.53Positioning for Service Reliability --- p.54Positioning for Good Maintenance Service --- p.57Positioning for Good Sales and Pre-sales Service --- p.61Positioning for Comprehensive Geographic Coverage --- p.64Positioning for Comprehensive Service Offerings --- p.68Summary of Positioning for Specific Factors --- p.73Positioning for Specific Market Segments --- p.74Chapter VIII. --- LIMITATIONS --- p.76APPENDIX --- p.78BIBLIOGRAPHY --- p.8

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