Ethical Marketing: A Look on the Bright Side

This article offers an alternative to conventional approaches to ethical analysis in business and marketing. We submit that studying companies with exemplary records of ethical conduct and social responsibility offers useful and compelling guidance to marketing students and managers. It provides another needed perspective beyond simply examining examples of misconduct or offering normative advice that may not reflect the specifics of corporate situations. Based on examples presented in a recent text by the authors and Better Business Bureau Torch Awardees, we present information on thirteen companies of varying size and from several different industries. That information includes ethics policies, management practices, environmental practices, and company reputation. From these examples, we draw lessons that should offer ethical guidance to marketing managers

Trialing project-based learning in a new EAP ESP course: A collaborative reflective practice of three college English teachers

Currently in many Chinese universities, the traditional College English course is facing the risk of being ‘marginalized’, replaced or even removed, and many hours previously allocated to the course are now being taken by EAP or ESP. At X University in northern China, a curriculum reform as such is taking place, as a result of which a new course has been created called ‘xue ke’ English. Despite the fact that ‘xue ke’ means subject literally, the course designer has made it clear that subject content is not the target, nor is the course the same as EAP or ESP. This curriculum initiative, while possibly having been justified with a rationale of some kind (e.g. to meet with changing social and/or academic needs of students and/or institutions), this is posing a great challenge for, as well as considerable pressure on, a number of College English teachers who have taught this single course for almost their entire teaching career. In such a context, three teachers formed a peer support group in Semester One this year, to work collaboratively co-tackling the challenge, and they chose Project-Based Learning (PBL) for the new course. This presentation will report on the implementation of this project, including the overall designing, operational procedure, and the teachers’ reflections. Based on discussion, pre-agreement was reached on the purpose and manner of collaboration as offering peer support for more effective teaching and learning and fulfilling and pleasant professional development. A WeChat group was set up as the chief platform for messaging, idea-sharing, and resource-exchanging. Physical meetings were supplementary, with sound agenda but flexible time, and venues. Mosoteach cloud class (lan mo yun ban ke) was established as a tool for virtual learning, employed both in and after class. Discussions were held at the beginning of the semester which determined only brief outlines for PBL implementation and allowed space for everyone to autonomously explore in their own way. Constant further discussions followed, which generated a great deal of opportunities for peer learning and lesson plan modifications. A reflective journal, in a greater or lesser detailed manner, was also kept by each teacher to record the journey of the collaboration. At the end of the semester, it was commonly recognized that, although challenges existed, the collaboration was overall a success and they were all willing to continue with it and endeavor to refine it to be a more professional and productive approach

The Evolution, Innovation and Escalation in Liberal Education in India: Role of Private Universities

Liberal Studies as a concept was already successful in the Western countries especially the US. It is already on the path of success and sustainability in Indian education scenario as well. During the last few decades, the people and the government saw the rise of Indian corporate houses, their competency and liberalisation in industry succeeded liberalisation in the education sector also. Liberal Studies is the speedily moving and widely accepted model of education in India today. The article focuses on the success of Liberal Studies owing to the active involvement of the private institutes, their endeavours, their initiatives to make a difference. The study has focused on twelve institutes of national repute most of which were founded in the twenty-first century who have brought liberal education to a new height with various experiments and endeavours. DOI: 10.5281/zenodo.431856

Volume XIII - Issue 1 - Spring-Summer, 1974

https://scholar.rose-hulman.edu/rose_echoes/1027/thumbnail.jp

The New Role of Business in Global Education: How Companies Can Create Shared Value by Improving Education While Driving Shareholder Returns

This paper articulates the case for a renewed role for business in global education through the lens of shared value. It is intended to help business leaders and their partners seize opportunities to create economic value while addressing unmet needs in education at scale. The concepts we describe apply across industries and to developed and emerging economies alike, although their implementation will naturally differ based on contex

Vector Winter 2016

Vector is the student engineering magazine on campus. Published by the Student Engineering Council, Vector is completely written, managed, and designed by students for students. With issues dating back to 1971, the magazine has a long-standing tradition of serving as the voice for engineering students at The University of Texas at Austin. The Vector staff publishes two issues per semester. For more information regarding the Vector magazine, please contact us at vector@ sec.engr.utexas.eduCockrell School of EngineeringCockrell School of Engineerin

Educating for the Twenty-First Century: A Pragmatist\u27s View on the Dichotomy of STEM and Liberal Arts

Current American rhetoric pushes a purely STEM (Science, Technology, Engineering, and Mathematics) curriculum under societal pressure to pull funds from liberal arts programs and train workers as cheaply and quickly as possible. When this happens, higher education is no longer a means of learning and acquiring the tools for adaptability, ethic responsibility, and civic courage, but a commodity, bought and sold for immediate employment. While advocates for STEM-focused education aim to boost the nation’s economic productivity and global competitiveness, many worry that neglecting the arts and humanities will lead to a one-sided education that fails our culture and society by creating replaceable drones, rather than developing minds, robbing a generation of innovators. The following thesis research demonstrates that STEM-only curricular models eliminate critical evaluation of the human condition, and with it, the ability to clearly define ethical considerations as new technology continues to challenge our existing moral boundaries. A pragmatic liberal arts approach to higher education, which integrates the liberal arts with the STEM disciplines to a holistic diversified curriculum, will more effectively serve the public interest than the false dichotomization of the liberal arts and STEM programs, which lead to increased privatization of higher education. Considering the kind of students, colleges, and society we wish to develop, I make the case that one useful solution to the present-day context and stalemated debates is to revive an idea dear to the classical American pragmatists: education as an essential public good for a robust democracy

Professor/practitioner case development program - 1997 case studies

https://egrove.olemiss.edu/aicpa_guides/1343/thumbnail.jp