Teknik pembelajaran di kalangan pelajar dewasa di Universiti Tun Hussein Onn Malaysia

Teknik pembelajaran yang bersesuaian di kalangan pelajar dewasa dalam proses pembelajaran akan mewujudkan satu suasana pembelajaran yang aktif dan kondusif. Tujuan kajian ini bagi mengenal pasti teknik pembelajaran yang dominan di kalangan pelajar dewasa dan tahap pencapaian akademik pelajar dewasa berdasarkan Nilai Gred Kumulatif (CGPA). Selain itu kajian ini untuk mengenal pasti sekiranya terdapat hubungan antara teknik pembelajaran dengan pencapaian akademik. Seterusnya kajian ini juga untuk mengenal pasti perbezaan teknik pembelajaran antara pelajar lelaki dewasa dengan pelajar wanita. Kajian ini memfokuskan kepada pelajar dewasa Program Khas Pengsiswazahan Guru Besar (PKPGB) di UTHM yang berumur dalam lingkungan 45 tahun sehingga 50 tahun. Sampel kajian terdiri daripada 81 orang pelajar yang merupakan guru besar sekolah. Kajian dilakukan secara kaedah tinjauan melalui pengedaran borang selidik dan temu bual sokongan sebagai alat instrumen. Data-data dianalisis menggunakan pakej perisian Statistical Package for Social Sciences (SPSS) versi 12.0 bagi mendapatkan min skor, peratusan dan sisihan piawai. Korelasi Spearman Rho's digunakan untuk menentukan hubungan antara teknik pembelajaran dengan pencapaian akademik manakala ujian-T tidak bersandar pula digunakan untuk menentukan perbezaan dari segi teknik pembelajaran di kalangan pelajar dewasa mengikut jantina. Hasil kajian mendapati teknik pembelajaran yang dominan digunakan oleh pelajar dewasa ialah teknik berkumpulan dan teknik mendengar. Manakala terdapat hubungan antara teknik pembelajaran dengan pencapaian akademik walaupun pada tahap yang lemah. Walau bagaimanapun terdapat perbezaan yang signifikan dari segi teknik pembelajaran yang digunakan oleh pelajar dewasa mengikut jantina

Gray Market Goods: A Lighter Shade of Black Symposium: The Controversy over the Importation of Gray Market Goods: Is a Resolution Forthcoming

If a street vendor offers a famous brand-name product for a substantially lower price than one would expect, the average consumer\u27s initial reaction might be that the product had been stolen or was hot - a product of the black market. While such discounted goods might indeed be stolen, sophisticated consumers have come to expect similar discounts in stores and mail-order houses throughout the country on goods not from the black market but rather from the gray market. These products, naturally enough, are called gray market goods or simply gray goods. Gray goods are brand-name products manufactured abroad which bear an authentic trademark authorized by the owner of the trademark in the market for which the goods are intended. The owner of the trademark is usually foreign. These goods are normally intended for markets outside the United States at the time of manufacture. At some point, however, the gray goods are diverted or imported into the United States for the purpose of competing with the U.S. trademark owner\u27s authorized goods. Historically, the importation of gray goods was rare and sporadic. As a consequence, the U.S. Customs Service\u27s regulations which permit their importation were ignored. Gray goods, as a legal topic, were confined to the backwaters of antitrust and intellectual property law. In the last few years, however, the importation of gray goods has become a growth industry and has generated numerous lawsuits and commentaries. While the initial growth in the gray market was spurred by the very high value of the U.S. dollar in international currency markets, it appears that now a permanent gray market network has developed that will make the subject of gray-goods importation one of importance for years to come regardless of the value of the dollar

Guanxi, government and Corporate reputation in China: Lessons for international companies

The purpose of this paper is to explore corporate reputation in the transitional Chinese context, and to examine the impact of guanxi on reputation management. China remains a hierarchical guanxi-based society despite the rapid transition to a market-led economy. The decentralised business environment today is more complicated than that in the pre-reform era. As reputation is relationship based, guanxi is an important form of reputation capital. Corporate reputation in China is all about managing relationships with key stakeholders, the most important being the government. Government at the top level is crucial for reputation-building and deal-making. Given the idiosyncratic market conditions and differences in culture, MNCs have to adopt a localisation strategy in corporate communications, showing due respect for the local culture

Design and radical innovation: a strategic perspective based upon a comparative case study between emergent and traditional industries in Portugal

The survival challenge faced by the Portuguese companies nowadays has promoted Innovation as the main management strategy to be applied. This research reveals the importance and the role of Design as the basic and integrative tool for the success of this strategy, focused on Radical or Breakthrough Innovation. The main contribution of this paper is the proposal of a conceptual model developed from a comparative case study research, made among Portuguese companies from the emergent sectors connected to new technologies and Portuguese companies from the traditional sectors. That work allowed the definition of the Success Critical Factors to consider for the development of radical new products: integrating new technologies (Science Knowledge), market sensibility (Marketing Knowledge), forecasting new needs or user interfaces and disruptive creativity (Design Knowledge)

Anti-Competitive Marketing Practices in the Airline Industry

Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition

The Value of Design-led Innovation in Chinese SMEs

Organised by: Cranfield UniversityThis paper focuses on understanding the role and use of design-led innovation in Chinese SMEs. The insights were gained by undertaking a pilot study, based on an applied developmental research approach involving participatory workshops, quantitative and qualitative positioning activities, in depth case studies and an individual pilot project undertaken with SMEs in the Pearl River Delta [PRD] over an 18 month period. It will discuss the findings, highlighting key areas of uncertainty that SMEs experience when attempting to make the transition from OEM to OBM, and how the findings have contributed to the development of a new design-led innovation framework.Mori Seiki – The Machine Tool Compan

Brandright

Trademark law is guilty of overprotection. This overprotection pits both a company’s in-house attorneys against its own marketing professionals and the company itself against its most loyal customers. The result appears illogical, at best, to consumers witnessing the effects of this clash between a company’s marketing needs and perceived legal requirements