106 research outputs found

    Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach

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    Purpose – Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India. Design/methodology/approach – Qualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India. Findings – The result of the study identified many significant barriers and their importance to tourism growth in rural India. Research limitations/implications – The findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism. Originality/value – The study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism

    Benchmarking electric power companies’ sustainability and circular economy behaviors : using a hybrid PLS-SEM and MCDM approach

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    This research examines the impact of firms’ decision-making, crisis management, and risk-taking behaviors on their sustainability and circular economy behaviors through the mediating role of their eco-innovation behavior in the energy industry in Iraq. Firms are exploring applicable mechanisms to increase green practices. This requires the industry to possess the essential skills to overcome the challenges that reduce sustainable activities. We applied a dual-stage structural equation modeling (PLS-SEM) and a multi-criteria decision-making (MCDM) approach to explore the linear relationships between variables, determine the weight of the criteria, and rank energy companies based on a circular economy. The online questionnaire was sent to 549 managers and heads of departments of Iraqi electric power companies. Out of these, 384 questionnaires were collected. The results indicate that firms’ crisis management, decision-making, and risk-taking behaviors are significantly and positively linked to their eco-innovation behavior. This study confirms the significant and positive impact of firms’ eco-innovation behavior on their sustainability and circular economy behaviors. Likewise, eco-innovation behavior has a fully mediating role. For the MCDM methods, ranking energy companies according to the circular economy can support policymakers’ decisions to renew contracts with leading companies in the ranking. Practitioners can also impose government regulations on low-ranked companies. Thus, governments can reduce the problems of greenhouse gas emissions and other environmental pollution.peer-reviewe

    Circular Economy and Sustainable Development: A Systematic Literature Review

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    Circular Economy put forth as an alternative to traditional linear model of extract-use-dispose along with the concept of Sustainable Development encompassing economic, environmental, and social aspects have garnered tremendous impetus among academics, practitioners and policymakers alike. The UN Sustainable Development Goals embraced by the member nations in 2015 based on the preceding Millenium Development Goals have been placed as the targets to be achieved as a part of holistic human development. In this backdrop, this paper examines the intersection of sustainability and circular economy with a focus on the three aspects of sustainable development, first the economic aspect by examining the relationship between GDP and circular economy, second the social economic aspect within the interaction of Circular Economy with Sustainable development and third the environmental-economical aspect by examining circularity and sustainability in waste management and waste valorisation. This paper achieves its objective through a systematic literature review of 1748 journal articles collected from Web of Science and SCOPUS database following PRISMA standards, network analysis of keywords, and manual review of texts. Four Research Questions are formulated: RQ1: What are the major emergent topics in Circular Economy and Sustainable Development and how are they related? RQ2: What is the relationship among CE and GDP in the CE and Sustainability? RQ3: What are the relationships between CE and Sustainability? RQ4: What are different use cases of valorisation of waste as CE tool, and can valorisation be sustainable? RQ1 is answered by presenting hotspot of research on Circular Economy and Sustainable Development through keywords occurrence network analysis using VosViewer. This study identifies three clusters and seven thematic areas of research, along with 25 most used keywords. RQ2 is attended through review of the relationship between economic growth (Gross Domestic Product) and Circular Economy and proposes based on the review that CE is still at its infancy. The paper also discusses the appropriateness of using GDP as a measure of sustainable development. This paper addresses RQ3 by examining the relationship between Circular Economy and Sustainable Development through review of literatures. The indicators used to measure CE and SD are also discussed and summarised. This review finds that achieving SDGs require greater effort, and that the present status of achievement is a bleak picture. Further, the role of waste management and potentiality of waste valorisation to aid in circular economy and sustainable development is analysed to answer RQ4. Though there are ample potential, however the recycle rate is very minimal to quench the required level of circularity. While CE and SD are related, CE cannot be a universal panacea to global challenges like emissions reduction, energy consumption, climate change, gender equality, poverty, well-being, environmental protection etc. even though the impact of CE to achieve SD can be substantial. The paper recommends avenues for future research and presents the conclusion of the study

    The Influence of Marketing Strategy and Marketing Mix on Marketing Performance of Ready to Drink Beverages Through Brand Image

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    Purpose: The purpose of this study is to determine the effect of Marketing Strategy and Marketing Mix on Marketing Performance with Brand Image as an intervening variable on ready-to-drink consumers.   Theoretical framework: This study is built upon the concepts of marketing strategy, marketing mix, brand image, and marketing performance. These variables are interrelated and are expected to have direct and indirect effects on each other within the context of ready-to-drink consumers.   Design/methodology/approach: The method used in this study is primary data collection through distributing questionnaires to ready-to-drink consumers. The number of samples used was 100 people. The data analysis technique employed in this study is Structural Equation Modeling (SEM) using smartPLS assistance. SEM is used to test the relationships between variables and to solve the formulated problems and hypotheses in the study.   Findings: The results indicate several significant relationships between the variables. Specifically, Marketing Mix has a positive and significant effect on Purchasing Decisions, Brand Image has a significant effect on Purchasing Decisions, Marketing Strategy has a significant effect on Purchase Interest, and Marketing Mix has a significant effect on Purchase Interest. Additionally, Marketing Strategy has a significant effect on Marketing Performance through Brand Image, and Marketing Mix has an effect on Marketing Performance through Purchase Interest. The study also found that Brand Image has a positive and significant direct influence on the relationship between Marketing Strategy and Marketing Mix on purchasing decisions.   Research, Practical & Social implications: The findings of this study highlights the role of Brand Image as an intervening variable in the relationship between Marketing Strategy and Marketing Mix, indicating the significance of branding in shaping consumer perceptions and decisions. The results suggest that marketers should focus on optimizing both Marketing Strategy and Marketing Mix to improve Marketing Performance and attract ready-to-drink consumers.   Originality/value: This research lies in its examination of the relationships between Marketing Strategy, Marketing Mix, Brand Image, and Marketing Performance specifically in the context of ready-to-drink consumers. The focus on the specific product category of ready-to-drink beverages adds value to the existing literature in marketing research, providing insights for marketers seeking to enhance their strategies in this competitive market segment

    Process management as an essential component of management in the maritime container terminals : empirical evidence using Fuzzy-DEMATEL approach

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    PURPOSE: The study aims to determine and evaluate the role of process management within maritime container terminals. The research was conducted on the example of three medium-sized Polish maritime container terminals.METHODOLOGY: A few research methods were applied, literature review, questionnaire method, comparative analysis, and fuzzy-DEMATEL method.FINDINGS: Conducted research implies that process management is an essential component of management in maritime container terminals. This area has the greatest impact on other fields of management identified in the maritime container terminal.PRACTICAL IMPLICATIONS: The results of the study could be considered an interesting source of information for maritime container terminal operators as well as their direct and indirect customers, i.e. container ship operators, maritime freight forwarders, and shippers. Knowledge of the role of process management can be beneficial in the context of improving the service quality.ORIGINALITY: This research is the first that attempted to find the causal relationship between various management areas of a maritime container terminal.peer-reviewe

    Relationship between various components of management in Pomeranian communes based on FUZZY-DEMATEL approach

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    PURPOSE: The study aims to determine and evaluate the mutual causal relationship between various management areas for Pomeranian communes. The research was conducted in four Pomeranian communes, and 15 experts took part in this study.METHODOLOGY: A few research methods were applied: literature review, questionnaire method, comparative analysis, and FUZZY-DEMATEL method.FINDINGS: Conducted research implies that knowledge and human resources management is an essential component of management in Pomeranian communes. This area has the greatest impact on other fields of management identified in the communes.PRACTICAL IMPLICATIONS: The results of the study could be considered an interesting source of information for municipalities and communes. Understanding the role of knowledge and human resources management can be beneficial in the context of improving the efficiency of commune management, which can be perceived as an important factor in the quality of living within such a community.ORIGINALITY: This research is the first that attempted to find the causal relationship between various management areas in the communes.peer-reviewe

    T. Hanks for Nostalgia: The Power of Tom Hanks and Film Branding

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    In March 2020, Tom Hanks announced he had contracted COVID-19 while shooting the Elvis Presley Biopic in Australia. On Instagram, he encouraged fans to take the disease seriously and be aware of how severe of a disease it was. Character brands and nostalgia have been found to foster trust in products and encourage relationships with those brands. Using the lens of nostalgia and uses and gratification to examine Tom Hanks as a character brand, the researcher analyzed five blockbuster films with Tom Hanks as the lead character. The study used narrative thematic analysis to observe Hanks and the depictions of character identity, trauma, mortality, affectional emotion, memory, and catharsis in these films. The goal was to better understand how nostalgia might contribute to brand trust between the audience and the celebrity

    Z-Numbers-Based Approach to Hotel Service Quality Assessment

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    In this study, we are analyzing the possibility of using Z-numbers for measuring the service quality and decision-making for quality improvement in the hotel industry. Techniques used for these purposes are based on consumer evalu- ations - expectations and perceptions. As a rule, these evaluations are expressed in crisp numbers (Likert scale) or fuzzy estimates. However, descriptions of the respondent opinions based on crisp or fuzzy numbers formalism not in all cases are relevant. The existing methods do not take into account the degree of con- fidence of respondents in their assessments. A fuzzy approach better describes the uncertainties associated with human perceptions and expectations. Linguis- tic values are more acceptable than crisp numbers. To consider the subjective natures of both service quality estimates and confidence degree in them, the two- component Z-numbers Z = (A, B) were used. Z-numbers express more adequately the opinion of consumers. The proposed and computationally efficient approach (Z-SERVQUAL, Z-IPA) allows to determine the quality of services and iden- tify the factors that required improvement and the areas for further development. The suggested method was applied to evaluate the service quality in small and medium-sized hotels in Turkey and Azerbaijan, illustrated by the example

    Collected Papers (Neutrosophics and other topics), Volume XIV

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    This fourteenth volume of Collected Papers is an eclectic tome of 87 papers in Neutrosophics and other fields, such as mathematics, fuzzy sets, intuitionistic fuzzy sets, picture fuzzy sets, information fusion, robotics, statistics, or extenics, comprising 936 pages, published between 2008-2022 in different scientific journals or currently in press, by the author alone or in collaboration with the following 99 co-authors (alphabetically ordered) from 26 countries: Ahmed B. Al-Nafee, Adesina Abdul Akeem Agboola, Akbar Rezaei, Shariful Alam, Marina Alonso, Fran Andujar, Toshinori Asai, Assia Bakali, Azmat Hussain, Daniela Baran, Bijan Davvaz, Bilal Hadjadji, Carlos DĂ­az Bohorquez, Robert N. Boyd, M. Caldas, Cenap Özel, Pankaj Chauhan, Victor Christianto, Salvador Coll, Shyamal Dalapati, Irfan Deli, Balasubramanian Elavarasan, Fahad Alsharari, Yonfei Feng, Daniela GĂźfu, Rafael Rojas GualdrĂłn, Haipeng Wang, Hemant Kumar Gianey, Noel Batista HernĂĄndez, Abdel-Nasser Hussein, Ibrahim M. Hezam, Ilanthenral Kandasamy, W.B. Vasantha Kandasamy, Muthusamy Karthika, Nour Eldeen M. Khalifa, Madad Khan, Kifayat Ullah, Valeri Kroumov, Tapan Kumar Roy, Deepesh Kunwar, Le Thi Nhung, Pedro LĂłpez, Mai Mohamed, Manh Van Vu, Miguel A. Quiroz-MartĂ­nez, Marcel Migdalovici, Kritika Mishra, Mohamed Abdel-Basset, Mohamed Talea, Mohammad Hamidi, Mohammed Alshumrani, Mohamed Loey, Muhammad Akram, Muhammad Shabir, Mumtaz Ali, Nassim Abbas, Munazza Naz, Ngan Thi Roan, Nguyen Xuan Thao, Rishwanth Mani Parimala, Ion Pătrașcu, Surapati Pramanik, Quek Shio Gai, Qiang Guo, Rajab Ali Borzooei, Nimitha Rajesh, JesĂșs Estupiñan Ricardo, Juan Miguel MartĂ­nez Rubio, Saeed Mirvakili, Arsham Borumand Saeid, Saeid Jafari, Said Broumi, Ahmed A. Salama, Nirmala Sawan, Gheorghe Săvoiu, Ganeshsree Selvachandran, Seok-Zun Song, Shahzaib Ashraf, Jayant Singh, Rajesh Singh, Son Hoang Le, Tahir Mahmood, Kenta Takaya, Mirela Teodorescu, Ramalingam Udhayakumar, Maikel Y. Leyva VĂĄzquez, V. Venkateswara Rao, Luige Vlădăreanu, Victor Vlădăreanu, Gabriela Vlădeanu, Michael Voskoglou, Yaser Saber, Yong Deng, You He, Youcef Chibani, Young Bae Jun, Wadei F. Al-Omeri, Hongbo Wang, Zayen Azzouz Omar
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