Analisis Pengaruh Hedonic Quality User Experience terhadap Brand Intimacy (Studi Kasus pada User Experience GoPay di Aplikasi Gojek)

Konsumen yang terlibat secara emosional dengan suatu brand tidak hanya membangun preferensi terhadap brand tersebut, tapi juga membawa keuntungan bisnis dan memungkinkan terbentuknya hubungan jangka panjang. Persepsi konsumen bahwa ia memiliki hubungan dekat dan bernilai dengan brand disebut brand intimacy dan dapat diukur dari berbagai medium. Penelitian ini akan fokus pada medium user experience, khususnya aspek hedonic quality dari user experience, dan bagaimana pengaruhnya terhadap brand intimacy. Pemilihan UX dilandasi pengaruh digitalisasi yang menguatkan peran user experience dalam keberhasilan sebuah produk digital. Selain itu, elemen UX yang variatif menuntut adanya pemilihan satu elemen agar penelitian lebih terfokus. Alhasil, hedonic quality dipilih karena mencakup aspek emosional yang dibutuhkan dalam membentuk hubungan jangka panjang dan dekat dengan users. Financial technology merupakan salah satu industri yang bergantung pada kualitas user experience dan salah satu produk fintech dengan tingkat awareness tinggi dan ramai pengguna di Indonesia adalah GoPay. Inilah mengapa penelitian berjudul "Analisis Pengaruh Hedonic Quality User Experience terhadap Brand Intimacy (Studi Kasus pada User Experience GoPay di Aplikasi Gojek)" dilakukan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui survei. Setelah survei dilakukan dengan 405 sampel pengguna GoPay, didapatkan bahwa variabel hedonic quality UX dan variabel brand intimacy berkorelasi sangat kuat dengan nilai Pearson Correlation 0,786. Kemudian ditemukan bahwa variabel hedonic quality UX memiliki pengaruh sebesar 61,9% terhadap variabel brand intimacy sedangkan 38,1% lainnya disebabkan oleh faktor yang tidak dibahas dalam penelitian ini

A Novel User Experience Cloud Computing Model for Examining Brand Image Through Virtual Reality

This research paper presents a novel Cloud Computing User Experience (CCUE) approach to reconstructing the brand image of traditional Shanghai cosmetic brands by leveraging virtual reality (VR) technology and user experience (UX) research. Traditional Shanghai cosmetic brands possess rich cultural heritage and unique product offerings, but often face challenges in maintaining relevance in the modern market. The proposed CCUE uses the VR technology to create immersive and interactive experiences that allow consumers to explore and engage with the brand in a virtual environment. The developed CCUE model integrates the Artificial Intelligence (AI) integrated Imperialist Competitive Algorithm (ICA) for the user-machine interaction. With the CCUE a combination of VR simulations, product showcases, and interactive storytelling, users can experience the essence and history of traditional Shanghai cosmetic brands, fostering a deep connection and emotional attachment. Additionally, UX research techniques are employed to gather user feedback and insights, enabling the refinement and optimization of the VR experience. The findings of this CCUE contribute to the field of brand reconstruction and provide practical insights for traditional brands seeking to revitalize their image in a rapidly evolving market

Perancangan Ulang UI/UX Aplikasi E-Wallet Sakuku

Tujuan dibuat nya perancangan ulang UI/UX aplikasi e-wallet Sakuku ini ialah mengembangkan potensi dari aplikasi Sakuku agar pengguna dapat menggunakan aplikasi dengan nyaman dari segi UI/UX nya sehingga pengguna dapat mengenali dan mempercayai aplikasi Sakuku sebagai produk dompet digital dari BCA sehingga dapat dimanfaatkan untuk meningkatkan popularitas dan brand awareness. Target pengguna dari perancangan ulang aplikasi Sakuku ialah usia 17 ­ 30 tahun yang berlokasi di area Greater Jakarta. Teori penelitian yang digunakan adalah prinsip gestalt, elemen user interface, UX honeycomb, hukum UX, dan information architecture. Metode penelitian menggunakan metode hybrid yaitu pengumpulan data dengan metode kualitatif dan kuantitatif. Metode kualitatif dilakukan dengan wawancara narasumber dan UI/UX Expert, FGD, studi existing, dan studi referensi. Metode kuantitatif dilakukan dengan pengumpulan data menggunakan kuesioner dengan metode Slovin untuk menentukan jumlah responden. Hasil dari penelitian dapat disimpulkan bahwa Aplikasi Sakuku perlu dilakukan perancangan ulang untuk mengembangkan potensi serta memperbaiki tampilan antarmuka serta merancang design system baru untuk meningkatkan brand awareness aplikasi Sakuku

How Design Plays Strategic Roles in Internet Service Innovation: Lessons from Korean Companies

In order to survive in the highly competitive internet business, companies have to provide differentiated services that can satisfy the rapidly changing users’ tastes and needs. Designers have been increasingly committed to achieving user satisfaction by generating and visualizing innovative solutions in new internet service development. The roles of internet service design have expanded from a narrow focus on aesthetics into a more strategic aspect. This paper investigates the methods of managing design in order to enhance companies’ competitiveness in internet business. The main research processes are to: (1) explore the current state of internet service design in Korea through in-depth interviews with professional designers and survey questionnaires to 30 digital design agencies and 60 clients; (2) compare how design is managed between in-house design groups and digital design agencies though the case studies of five Korean companies; and (3) develop a taxonomy characterizing four roles of designers in conjunction with the levels of their strategic contributions to internet service innovation: visualist, solution provider, concept generator, and service initiator. In addition, we demonstrate the growing contributions of the strategic use of design for innovating internet services, building robust brand equity, and increasing business performance. Keywords: Design Management; Internet Business; Internet Service Design; Digital Design; Digital Design Agency; In-House Design Group, Case Study</p

Transaction, Search and Switching Costs: An Expository Essay

This essay provides an elementary, unified introduction to the impacts of transaction, search and switching costs on resource allocation in competitive markets. The emphasis is on incorporating these phenomena into models of price-taking behavior, rather than the more usual treatments with imperfect competition.transaction costs; search costs; switching costs; competitive markets; price-taking

“Ineffective” competition: a puzzle?

Conventionally, we think of an increase in competition as weakly decreasing prices, increasing the number of consumers served, thus increasing consumer surplus, decreasing firms profits, etc. Here, we demonstrate that, under some tame circumstances, an increase in competition may lead to a price increase in a horizontally differentiated market. We show this relationship for the petrol market in German cities

Linking an integrated framework with appropriate methods for measuring QoE

Quality of Experience (QoE) has recently gained recognition for being an important determinant of the success of new technologies. Despite the growing interest in QoE, research into this area is still fragmented. Similar - but separate - efforts are being carried out in technical as well as user oriented research domains, which are rarely communicating with each other. In this paper, we take a multidisciplinary approach and review both user oriented and technical definitions on Quality of Experience (including the related concept of User Experience). We propose a detailed and comprehensive framework that integrates both perspectives. Finally, we take a first step at linking methods for measuring QoE with this framework

Spitzer Mid-Infrared Spectroscopy of Infrared Luminous Galaxies at z~2 III: Far-IR to Radio Properties and Optical Spectral Diagnostics

We present the far-IR, millimeter, and radio photometry as well as optical and near-IR spectroscopy of a sample of 48 z~1-3 Spitzer-selected ULIRGs with IRS mid-IR spectra. Our goals are to compute their bolometric emission, and to determine both the presence and relative strength of their AGN and starburst components. We find that strong-PAH sources tend to have higher 160um and 1.2mm fluxes than weak-PAH sources. The depth of the 9.7um silicate feature does not affect MAMBO detectability. We fit the far-IR SEDs of our sample and find an average ~7x10^{12}Lsun for our z>1.5 sources. Spectral decomposition suggests that strong-PAH sources typically have ~20-30% AGN fractions. Weak-PAH sources by contrast tend to have >~70% AGN fractions, with a few sources having comparable contributions of AGN and starbursts. The optical line diagnostics support the presence of AGN in the bulk of the weak-PAH sources. With one exception, our sources are narrow-line sources, show no obvious correspondence between the optical extinction and the silicate feature depth, and, in two cases, show evidence for outflows. Radio AGN are present in both strong-PAH and weak-PAH sources. This is supported by our sample's far-IR-to-radio ratios (q) being consistently below the average value of 2.34 for local star-forming galaxies. We use survival analysis to include the lower-limits given by the radio-undetected sources, arriving at =2.07+/-0.01 for our z>1.5 sample. In total, radio and, where available, optical line diagnostics support the presence of AGN in 57% of the z>1.5 sources, independent of IR-based diagnostics. For higher-z sources, the AGN luminosities alone are estimated to be >10^{12}Lsun, which, supported by the [OIII] luminosities, implies that the bulk of our sources host obscured quasars.Comment: 22 pages, 14 figures, accepted for publication in Ap