Modelling and testing consumer trust dimensions in e-commerce

Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would have adequate solutions to increase trust. The path model presented in this paper measures the three main dimensions of trust, i.e. competence, integrity, and benevolence. And assesses the influence of overall trust of consumers. The paper also analyses how various sources of trust, i.e. consumer characteristics, firm characteristic, website infrastructure and interactions with consumers, influence dimensions of trust. The model is tested using 365 valid responses. Findings suggest that consumers with high overall trust demonstrate a higher intention to purchase online

SocialCloud: Using Social Networks for Building Distributed Computing Services

In this paper we investigate a new computing paradigm, called SocialCloud, in which computing nodes are governed by social ties driven from a bootstrapping trust-possessing social graph. We investigate how this paradigm differs from existing computing paradigms, such as grid computing and the conventional cloud computing paradigms. We show that incentives to adopt this paradigm are intuitive and natural, and security and trust guarantees provided by it are solid. We propose metrics for measuring the utility and advantage of this computing paradigm, and using real-world social graphs and structures of social traces; we investigate the potential of this paradigm for ordinary users. We study several design options and trade-offs, such as scheduling algorithms, centralization, and straggler handling, and show how they affect the utility of the paradigm. Interestingly, we conclude that whereas graphs known in the literature for high trust properties do not serve distributed trusted computing algorithms, such as Sybil defenses---for their weak algorithmic properties, such graphs are good candidates for our paradigm for their self-load-balancing features.Comment: 15 pages, 8 figures, 2 table

What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

Our study analyzes an educational experience based on the integrated use of social media within a higher education course under a personal learning environment approach and investigates the factors that determine students' loyalty to social media learning. We examined the moderating role of need for cognition (NFC) in students' formation of attitudes, satisfaction, and loyalty toward this learning experience. The results indicate that NFC has an influence on these variables, significantly moderating how loyalty toward social media learning is formed. For high-NFC students, satisfaction with the learning experience is the most important variable to explain loyalty; whereas for low-NFC students, attitudes have a stronger effect. Different strategies are suggested, according to the learners' NFC levels, for increasing the use of social media in personal learning environments. Practical implications for improving the integration of such informal resources into formal education are discussed.Junta de Andalucía – Programa Andaluz de I + D P12 SEJ 259