Breakout from Bollywood? Internationalization of Indian Film Industry

In the context of an emerging economy, the paper analyzes indigenous growth and internationalization. Using novel and original data, the paper studies the Indian film cluster in Mumbai, Bollywood. It argues that as the world’s biggest commercial film cluster and a conspicuous growth phenomenon in an emerging economy context, Bollywood can be seen as a paradigmatic case for adding to our understanding of the development of film clusters outside the USA, as well as suggesting more general insights into the growth and internationalization of industries in emerging economies. The empirical analysis of the paper points to the importance of home market, government regulation, and industry structure for Bollywood’s recent export growth. The paper discusses how the existence of a well-defined and geographically centered social network among producers, directors and other key roles in filmmaking in Mumbai supports the development of a ‘Bollywood model’ of filmmaking with a industry structure remarkably different from Hollywood’s.Film industry, India, Bollywood, networks, home market, industry structure, exports, institutional change, emerging economies

The disappearance of Muslim socials in Bollywood

The use of Urdu in film titles is something that has been lost in Indian cinema, along with the film genre called the ‘Muslim social’. The ‘Muslim social’ was a sub-genre of Bollywood drama about love, marriage, family, festivals, customs, rituals and so on, the usual staple of Bollywood cinema. The only difference, which seems major today as it has gone missing, is that the characters, settings and contexts of the film were Muslim. Such films and soaps were not thematically different or qualitatively superior to the usual Bollywood films and soaps.  Muslim socials were being made up to the 1990s. Nowadays, films in which the major characters are Muslim and/or speak Urdu get made only within certain contexts – to make ‘serious\u27, socio-political films. • Shvetal Vyas is a PhD student in the International Centre for Muslim and Non-Muslim Understanding

Cinematic itineraries and identities: Studying Bollywood tourism among the Hindustanis in the Netherlands

For decades, the ‘make-believe’ world of Bollywood has created elaborate imaginaries of India. A sizable part of its audience consists of diasporic communities, who not only consume Bollywood movies for entertainment but also as a way to stay connected with their Indian heritage. This study closely looks at one such diasporic community, namely the Dutch Hindustanis, investigating how Bollywood cinema affects their image of India, and how influential Bollywood cinema is in influencing their travel decisions to India. In-depth interviews indicate that Bollywood is a dominant cultural source for defining the respondents’ relationship with India. Moreover, the repeated consumption of Bollywood cinema stirs the desire to actually travel to India, seldom in search of ‘home’, but to visit sites associated with multiple Bollywood movies. Bollywood cinema being from their ‘distant homeland’ also incentivizes their travels to India thereby making it a meaningful experience. This study contributes to film (and) tourism research by introducing the concept of ‘cinematic itinerary’ to refer to these comprehensive film tourism practices

Sensory Screens, Digitized Desires: Dancing Rasa From Bombay Cinema To Reality TV

Bombay cinema incorporated songs, dances, choreography, staging, and costumes from a variety of traditional forms to mark a modern national identity. The pioneering figure for using dance in films was Uday Shankar in his experimental film Kalpana. Bombay’s spectacular song-and-dance cinema then moves through films such as Chandralekha to contemporary Bollywood and its byproducts such as dance reality shows. The search for aesthetic modernity in India is embodied in the concept of “desire” as it evolved from traditional aesthetics to contemporary culture and new media technology; to uncover its evolution from Bombay cinema to reality show, I first analyze the historically transforming cinematography and content through a few select musicals. Secondly, I trace the emergence of the “Item” numbers in Bollywood and their relationship to music videos; and third, I explore the current expressions of screendance on reality shows in India as expressions of class mobility and democratization of cultur

Uncovering Randomness and Success in Society

An understanding of how individuals shape and impact the evolution of society is vastly limited due to the unavailability of large-scale reliable datasets that can simultaneously capture information regarding individual movements and social interactions. We believe that the popular Indian film industry, 'Bollywood', can provide a social network apt for such a study. Bollywood provides massive amounts of real, unbiased data that spans more than 100 years, and hence this network has been used as a model for the present paper. The nodes which maintain a moderate degree or widely cooperate with the other nodes of the network tend to be more fit (measured as the success of the node in the industry) in comparison to the other nodes. The analysis carried forth in the current work, using a conjoined framework of complex network theory and random matrix theory, aims to quantify the elements that determine the fitness of an individual node and the factors that contribute to the robustness of a network. The authors of this paper believe that the method of study used in the current paper can be extended to study various other industries and organizations.Comment: 39 pages, 12 figures, 14 table

Found in Translation: From Hollywood Hits to Bollywood Blockbusters

Bollywood cinema is a proverbial machine, cranking out upwards of 800 new films each year. Recently, however, Indian directors have begun looking toward Hollywood for an abundance of storylines to reform for Bollywood consumers. In most cases the original Hollywood plotline is indiscernible amidst the Bollywood panacea of singing and dancing and Indian religious references are often inserted to validate and legitimate characterizations, situations and bring an Indian cultural atmosphere that Bollywood audiences require. This paper examines the translation of several Hollywood hits into Bollywood blockbusters and explores why religion is an integral trope utilized in making sensitive plotlines derived from an American culture palpable to an Indian audience

Multilayer network decoding versatility and trust

In the recent years, the multilayer networks have increasingly been realized as a more realistic framework to understand emergent physical phenomena in complex real world systems. We analyze a massive time-varying social data drawn from the largest film industry of the world under multilayer network framework. The framework enables us to evaluate the versatility of actors, which turns out to be an intrinsic property of lead actors. Versatility in dimers suggests that working with different types of nodes are more beneficial than with similar ones. However, the triangles yield a different relation between type of co-actor and the success of lead nodes indicating the importance of higher order motifs in understanding the properties of the underlying system. Furthermore, despite the degree-degree correlations of entire networks being neutral, multilayering picks up different values of correlation indicating positive connotations like trust, in the recent years. Analysis of weak ties of the industry uncovers nodes from lower degree regime being important in linking Bollywood clusters. The framework and the tools used herein may be used for unraveling the complexity of other real world systems.Comment: 16 pages, 5 figure

From "ghetto" to mainstream: Bollywood in South Africa

13(2)This essay explores two aspects of the Bollywood "phenomenon" as it has played out, in the past decade, in South Africa - a part of the Indian diaspora where the popularity of the Hindi-Indian cinema has an established history. Firstly, the article maps the expansion of Bollywood beyond the Indian diasporic audience to so-called "crossover" audiences, a phenomenon I have labelled the "mainstreaming" of Bollywood in South Africa. Secondly, it examines developments in relation to the expansion of Bollywood - South African film industry co-operation, including Bollywood's use of South Africa for location shooting