A Semiotic Analysis on Whiskas's Big Cat Little Cat Edition Printed Advertisement

Keywords: Semiotics, Whiskas, Big Cat Little Cat, printed advertisement. Advertisement can't be separated with human life. It is a mass marketing technique which persuades the consumers to buy the product which is being advertised. The writer use Whiskas's Big Cat Little Cat Edition printed advertisement to analyze. There are two problems of the study namely (1) What kinds of semiotic signs are used on Whiskas's Big Cat Little Edition Printed Advertisement; (2) What is the meaning of each sign used on Whiskas's Big Cat Little Edition Printed Advertisement.In this study, a qualitative approach by document analysis is applied to analyze and identify the signs, find out the meaning of the sign and the relation between the slogan and the sign found in Whiskas's Big Cat Little Cat Edition Printed Advertisement. The writer uses Peirce's typology on sign in analyzing the dataBased on the result, the writer found that there are signs total by 69 signs consisting of 32 icons, 27 indexes and 10 symbols found in the advertisements based on Peirce's typology of sign theory. Based on the study that has been conducted towards the printed advertisement of Whiskas's, the iconic signs were mostly used. Each sign has the role to strengthen and support the idea of the advertisement. The logo of Whiskas and the slogan “feeding your cat's insctinct” appears in almost all of the advertisement. They become the controller of the advertisement's idea.The researcher suggests Faculty of Cultural Studies to provide more books about semiotic both in English and Bahasa Indonesia since there are only a few books available in the library. The next writers are also suggested to find out other research's object such as billboard advertisement, TV advertisement, internetadvertisement, movie posters, political cartoons and so on to gain a better understanding in Semiotic

PEMAKNAAN KARIKATUR COVER MAJALAH GATRA “AWAS! BISA OLENG” (Studi Semiotika Pemaknaan Karikatur Cover Majalah Gatra “Awas! Bisa Oleng” No.50 Tahun XVII Edisi 20-26 Oktober 2011)

The study was based on the image on the cover of Gatra. On the magazine cover looks small wooden boat overloaded due to be loaded by fourteen people inside crashing ocean waves big enough. Caricature drawings contained in the magazine's cover carried reshufflle associated with President Susilo Bambang Yudhoyono to the United Indonesia Cabinet by adding thirteen new deputy minister. The addition is believed to improve government performance and bring better governance in the future. The method used in this study is a qualitative descriptive semiotic approach. In this study using the theory of Charles Sanders Pierce. Data were analyzed using an approach that divides the concept of Pierce signs the sign into three categories, namely icons, indices, and symbols and meaning using triangle concept. From the analysis of these signs can be drawn a conclusion that is made up of icons, indexes, and symbols in this study are related or linked. The existence of a sense of optimism within the meaning of SBY to bring better governance in spite of considerable challenges and little doubt of the thirteen new deputy minister

Advertising Icons: Preserving the Cultural Record of Brand Ambassadors

The authors discuss the background and implementation of the Brandcenter Advertising Icons image collection, available at https://scholarscompass.vcu.edu/brandcenter_icons

Talking with pictures: Exploring the possibilities of iconic communication

As multimedia computing becomes the order of the day, so there is a greater need to understand and to come to terms with the problems of visual presentation. This paper deals with iconic languages as a means of communicating ideas and concepts without words. Two example systems, developed respectively at the universities of Exeter and Brighton, are described. Both embody basic principles of the iconic communication which,, though not unique to learning technology, is forming an increasingly important part of user‐interfaces, including those in the area computer‐assisted learning

A SEMIOTIC ANALYSIS ON WHISKAS’S BIG CAT LITTLE CAT EDITION PRINTED ADVERTISEMENT

Keywords: Semiotics, Whiskas, Big Cat Little Cat, printed advertisement. Advertisement can’t be separated with human life. It is a mass marketing technique which persuades the consumers to buy the product which is being advertised. The writer use Whiskas’s Big Cat Little Cat Edition printed advertisement to analyze. There are two problems of the study namely (1) What kinds of semiotic signs are used on Whiskas’s Big Cat Little Edition Printed Advertisement; (2) What is the meaning of each sign used on Whiskas’s Big Cat Little Edition Printed Advertisement.In this study, a qualitative approach by document analysis is applied  to analyze and identify the signs, find out the meaning of the sign and the relation between the slogan and the sign found in Whiskas’s Big Cat Little Cat Edition Printed Advertisement. The writer uses Peirce’s typology on sign in analyzing the dataBased on the result, the writer found that there are signs total by 69 signs consisting of 32 icons, 27 indexes and 10 symbols found in the advertisements based on Peirce’s typology of sign theory. Based on the study that has been conducted towards the printed advertisement of Whiskas’s, the iconic signs were mostly used. Each sign has the role to strengthen and support the idea of the advertisement. The logo of Whiskas and the slogan “feeding your cat’s insctinct†appears in almost all of the advertisement. They become the controller of the advertisement’s idea.The researcher suggests Faculty of Cultural Studies to provide more books about semiotic both in English and Bahasa Indonesia since there are only a few books available in the library. The next writers are also suggested to find out other research’s object such as billboard advertisement, TV advertisement, internetadvertisement, movie posters, political cartoons and so on to gain a better understanding in Semiotic. Â

Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations

How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems currently used in the marketplace. In Studies 1a and 1b, we compare the effects of a broad set of FOP icons on nutrition evaluations linked to health, accuracy of evaluations, and purchase intentions for a single product. Based on these findings, Studies 2 and 3 test the effects of two conceptually-different FOP icon systems in a retail laboratory in which consumers make comparative evaluations of multiple products at the retail shelf. While there are favorable effects of each system beyond control conditions with no FOP icons, results show that icons with an evaluative component that aid consumers’ interpretations generally provide greater benefits (particularly in product comparison contexts). We offer implications for consumer packaged goods marketers, retailers, and the public policy and consumer health communities

Reviews

Steve McDowell and Phil Race, 500 Computing Tips for Trainers, London: Kogan Page, ISBN: 0–7494–2675–6. Paperback, 160 pages, £15.99

Rapid prototyping and fast user trial of multimedia broadcast and cellular services

This paper presents the results of fast user trial of multimedia services that are enabled when a mobile terminal has access to converged services over digital broadcast and mobile telecommunications networks. It first describes the motivations behind developing this system and describes the service scenarios that benefit most from it. It then provides an overview of the service components of the test case scenario. Finally, it presents the results of fast user trials on end users of the services that were developed. This work was conducted as part of the EU-funded CISMUNDUS project

The Cowl - v.23 - n.9 - Dec 14, 1960

The Cowl - student newspaper of Providence College. Volume 23, Number 9 - December 14, 1960. 6 pages

From Predators to Icons: Exposing the Myth of the Business Hero

[ Excerpted from Forword by John R. Kimberly] From Predators to Icons takes us on a provocative and nuanced journey through the business practices of a number of individuals and the companies they built and shows how they navigated through this volatile mix to achieve extraordinary success in their undertakings. In an era in which we are obsessed with rankings of everything from colleges and universities to hospitals to tennis players, we tend to focus on the end result—who is number 1?—and much less on the means: how did they get there? In an era when we are fascinated by stories of leaders as heroes and by the lives of the rich and famous, we tend to let the gloss of the material trappings of success blind us to questions of their origins. In the work they report here, Villette and Vuillermot use the lens of social science as a vehicle for unpacking the roots of extraordinary success in business, for analyzing how success was achieved. They have accumulated evidence from a variety of sources, including the myriad biographies—authorized and unauthorized—of business icons, to build their comparative analysis of the practices of thirty-two businessmen from Europe and North America, of how their wealth was built, and of the common threads that characterize the roots of success across geographies, across industries, and across time. Their approach is highly original, and the data they assemble are wide-ranging. They are well aware of both the promise and the limitations of their data and are careful to discuss both. Ultimately, it is up to each of us to judge the credibility of both the empirical foundations on which their analysis is built and the conclusions they reach, the messages they send. But theirs is an impressive undertaking and needs to be taken seriously