What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Knowledge management overview of feature selection problem in high-dimensional financial data: Cooperative co-evolution and Map Reduce perspectives

The term big data characterizes the massive amounts of data generation by the advanced technologies in different domains using 4Vs volume, velocity, variety, and veracity-to indicate the amount of data that can only be processed via computationally intensive analysis, the speed of their creation, the different types of data, and their accuracy. High-dimensional financial data, such as time-series and space-Time data, contain a large number of features (variables) while having a small number of samples, which are used to measure various real-Time business situations for financial organizations. Such datasets are normally noisy, and complex correlations may exist between their features, and many domains, including financial, lack the al analytic tools to mine the data for knowledge discovery because of the high-dimensionality. Feature selection is an optimization problem to find a minimal subset of relevant features that maximizes the classification accuracy and reduces the computations. Traditional statistical-based feature selection approaches are not adequate to deal with the curse of dimensionality associated with big data. Cooperative co-evolution, a meta-heuristic algorithm and a divide-And-conquer approach, decomposes high-dimensional problems into smaller sub-problems. Further, MapReduce, a programming model, offers a ready-To-use distributed, scalable, and fault-Tolerant infrastructure for parallelizing the developed algorithm. This article presents a knowledge management overview of evolutionary feature selection approaches, state-of-The-Art cooperative co-evolution and MapReduce-based feature selection techniques, and future research directions

Unleashing the Power of Hashtags in Tweet Analytics with Distributed Framework on Apache Storm

Twitter is a popular social network platform where users can interact and post texts of up to 280 characters called tweets. Hashtags, hyperlinked words in tweets, have increasingly become crucial for tweet retrieval and search. Using hashtags for tweet topic classification is a challenging problem because of context dependent among words, slangs, abbreviation and emoticons in a short tweet along with evolving use of hashtags. Since Twitter generates millions of tweets daily, tweet analytics is a fundamental problem of Big data stream that often requires a real-time Distributed processing. This paper proposes a distributed online approach to tweet topic classification with hashtags. Being implemented on Apache Storm, a distributed real time framework, our approach incrementally identifies and updates a set of strong predictors in the Na\"ive Bayes model for classifying each incoming tweet instance. Preliminary experiments show promising results with up to 97% accuracy and 37% increase in throughput on eight processors.Comment: IEEE International Conference on Big Data 201

A Workload-Specific Memory Capacity Configuration Approach for In-Memory Data Analytic Platforms

We propose WSMC, a workload-specific memory capacity configuration approach for the Spark workloads, which guides users on the memory capacity configuration with the accurate prediction of the workload's memory requirement under various input data size and parameter settings.First, WSMC classifies the in-memory computing workloads into four categories according to the workloads' Data Expansion Ratio. Second, WSMC establishes a memory requirement prediction model with the consideration of the input data size, the shuffle data size, the parallelism of the workloads and the data block size. Finally, for each workload category, WSMC calculates the shuffle data size in the prediction model in a workload-specific way. For the ad-hoc workload, WSMC can profile its Data Expansion Ratio with small-sized input data and decide the category that the workload falls into. Users can then determine the accurate configuration in accordance with the corresponding memory requirement prediction.Through the comprehensive evaluations with SparkBench workloads, we found that, contrasting with the default configuration, configuration with the guide of WSMC can save over 40% memory capacity with the workload performance slight degradation (only 5%), and compared to the proper configuration found out manually, the configuration with the guide of WSMC leads to only 7% increase in the memory waste with the workload's performance slight improvement (about 1%