Alcohol representations are socially situated: an investigation of beverage representations by using a property generation task

Previous research suggests that people's representations of alcoholic beverages play an important role in drinking behavior. However, relatively little is known about the contents of these representations. Here, we introduce the property generation task as a tool to explore these representations in detail. In a laboratory study (N = 110), and a bar field-study (N = 56), participants listed typical properties of alcoholic beverages, sugary beverages, and water. Each of these properties was then categorized using a previously developed, hierarchical coding scheme. For example, the property “sweet” was categorized as referring to “taste”, which falls under “sensory experience”, which falls under “consumption situation”. Afterwards, participants completed measures of drinking behavior and alcohol craving. Results showed that alcoholic beverages were strongly represented in terms of consumption situations, with 57% and 69% of properties relating to consumption in the laboratory and the bar study, respectively. Specifically, alcoholic beverages were more strongly represented in terms of the social context of consumption (e.g., “with friends”) than the other beverages. In addition, alcoholic beverages were strongly represented in terms of sensory experiences (e.g. “sweet”) and positive outcomes (e.g. “creates fun”), as were the sugary beverages and water. In Study 1, the extent to which alcoholic beverages were represented in terms of social context was positively associated with craving and regularly consuming alcohol. The property generation task provides a useful tool to access people's idiosyncratic representations of alcoholic beverages. This may further our understanding of drinking behavior, and help to tailor research and interventions to reduce drinking of alcoholic and other high-calorie beverages

Fermented beverages with health-promoting potential: Past and future perspectives

peer-reviewedFermentation is an ancient form of food preservation, which also improves the nutritional content of foods. In many regions of the world, fermented beverages have become known for their health-promoting attributes. In addition to harnessing traditional beverages for commercial use, there have recently been innovative efforts to develop non-dairy probiotic fermented beverages from a variety of substrates, including soy milk, whey, cereals and vegetable and fruit juices. On the basis of recent developments, it is anticipated that fermented beverages will continue to be a significant component within the functional food market

Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters, and Other Flavored Beverages

Consumption of several new categories of beverages has increased significantly in recent years. Sold in cans and bottles in many venues and heavily marketed as health and strength enhancing, these beverages have become popular among children and adolescents as well as adults. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are known collectively as fortified beverages due to the natural and artificial ingredients that are added in the processing of their main ingredient, water. In view of their rising popularity, it is important to assess the healthfulness of these beverages and the implications of their consumption by the general public. Consumption by youth, to whom marketing is often targeted, is of particular interest in view of children's potentially increased vulnerability to chemicals and other added substances. Further, the possible contribution of these beverages to the high prevalence of childhood obesity merits attention.This report will discuss the major categories of fortified beverages, presenting data on their nature, their ingredients, their similarities and differences, the possible effects on children of their consumption, and areas for further research