Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Raising the Revenue at a Small-Circulation Magazine: Geist Magazine Pursues National Advertisers

This paper is based on research I conducted during the internship I d ~ d at Geist in the summer of 2004. As directed by Craig hggs for Geist, I worked on various special projects related to the magazine\u27s pursuit of national advertisers. This project report explores why this is an opportune time for Geist to pursue national advertisers, as well as the challenges and opportunities the magazine faces. It outlines what makes a magazine a desirable medium for advertisers. It delves into the relationship between small magazines and their readers. It describes two ways in which advertising can appear in magazines: &splay advertising and corporate sponsorship. The project report also explains the steps Geist has taken and is taking in its pursuit of national advertisers: readership surveys and external evaluations in the form of Print Measurement Bureau analysis and a circulation audt

Creation and evaluation of large keyphrase extraction collections with multiple opinions

While several automatic keyphrase extraction (AKE) techniques have been developed and analyzed, there is little consensus on the definition of the task and a lack of overview of the effectiveness of different techniques. Proper evaluation of keyphrase extraction requires large test collections with multiple opinions, currently not available for research. In this paper, we (i) present a set of test collections derived from various sources with multiple annotations (which we also refer to as opinions in the remained of the paper) for each document, (ii) systematically evaluate keyphrase extraction using several supervised and unsupervised AKE techniques, (iii) and experimentally analyze the effects of disagreement on AKE evaluation. Our newly created set of test collections spans different types of topical content from general news and magazines, and is annotated with multiple annotations per article by a large annotator panel. Our annotator study shows that for a given document there seems to be a large disagreement on the preferred keyphrases, suggesting the need for multiple opinions per document. A first systematic evaluation of ranking and classification of keyphrases using both unsupervised and supervised AKE techniques on the test collections shows a superior effectiveness of supervised models, even for a low annotation effort and with basic positional and frequency features, and highlights the importance of a suitable keyphrase candidate generation approach. We also study the influence of multiple opinions, training data and document length on evaluation of keyphrase extraction. Our new test collection for keyphrase extraction is one of the largest of its kind and will be made available to stimulate future work to improve reliable evaluation of new keyphrase extractors

In Search of Doom. Tracking a Wandering Character Through Data

This paper describes the process of generating a corpus of comics for an examination of the transmedial development of the character Doctor Doom during the period known as 'The Marvel Age'. It briefly defines what 'The Marvel Age' means in these terms, and describes the rationale for choosing which items should be included in the corpus. It then goes into some detail about the use of online comics databases, notably The Grand Comics Database, and describes the many difficulties inherent in the use of a dataset that has been collaboratively generated over a long period of time without clear editorial guidance, and suggests data-cleaning methods by which these issues can be mitigated. Finally, it discusses how this corpus will be used in future to analyse the progress of Doctor Doom’s characterisation through this period

The effect of celebrity endorsements on consumers’ buying behaviour in South West Nigeria.

Advertisers engage celebrities to endorse their products. This chapter hinges on the meaning transfer theory of McCracken that says that celebrity image can be transferred to items that users buy. Using the survey method, this work examined if celebrity endorsements affect buying. Copies of the questionnaire were administered on 1,516 residents drawn from urban, suburban, and rural areas of Lagos and Ogun States, Nigeria. The Pearson correlation found positive relationships between celebrity endorsements and buyers’ decisions. The tests show that celebrity endorsements influence the purchase decisions of the residents, and these buyers’ avoidance of a product is more clearly influenced by celebrity endorsements. People buy products because of the celebrities that endorsed them. However, some respondents, especially those in the rural areas, were not as influenced into buying these products as are those from the urban and sub-urban areas. It is advised that advertisers pursue other avenues to draw patronage from this area

Young men have always wanted to rush into print: a note on Denis Glover's writings on typography

Denis Glover was a self-assessed expert on typography. This article reviews Glover’s education and training as a typographer and discusses his four accessible published articles. The article then assesses his contribution to the establishment of higher standards of type selection and use in the post-WWII period, particularly for book work. The 'new' typography he and others promoted is now the established typography.Lindsay Rollo, a retired one-time technical editor, is now an independent researcher.Correspondence about this article may be directed to the author at [email protected]

Special Libraries, November 1950

Volume 41, Issue 9https://scholarworks.sjsu.edu/sla_sl_1950/1008/thumbnail.jp

An analysis of commercial photography

This item was digitized by the Internet Archive. Thesis (M.C.S.)--Boston Universityhttps://archive.org/details/analysisofcommer00sau

Multiply : the Francis Hookham collection of hand held electronic calculators

Publisher PD