Forecasting audience increase on YouTube

User profiles constructed on Social Web platforms are often motivated by the need to maximise user reputation within a community. Subscriber, or follower, counts are an indicator of the influence and standing that the user has, where greater values indicate a greater perception or regard for what the user has to say or share. However, at present there lacks an understanding of the factors that lead to an increase in such audience levels, and how a user’s behaviour can a!ect their reputation. In this paper we attempt to fill this gap, by examining data collected from YouTube over regular time intervals. We explore the correlation between the subscriber counts and several behaviour features - extracted from both the user’s profile and the content they have shared. Through the use of a Multiple Linear Regression model we are able to forecast the audience levels that users will yield based on observed behaviour. Combining such a model with an exhaustive feature selection process, we yield statistically significant performance over a baseline model containing all features

Theorizing Audience and Spectatorial Agency

This chapter analyses Georgian audiences and spectatorial agency through several lenses: psychoanalytic film theory, theories of the public sphere and of mass publicity, and media studies of cultural convergence. The first section reads Georgian theatre’s heterogeneous playbills as a syntactical rendering of the audience, the imaginary community of the nation in process of negotiation. The second section shows theatrical paratexts blurring the boundary between theatre and coffee house, creating a theatrical public sphere in which the audience exercises daily public agency in saving or damning the play. The third section highlights the mingling of vulnerability and charisma in the celebrity prologue-speaker, a figure who both judges and entrances the audience while also embodying actors’ exposure to possible audience wrath. The final section looks at the theatres’ encouragement of spouting clubs as a means of channelling spectatorial agency