3,667 research outputs found
The Value of Knowing Your Enemy
Many auction settings implicitly or explicitly require that bidders are
treated equally ex-ante. This may be because discrimination is philosophically
or legally impermissible, or because it is practically difficult to implement
or impossible to enforce. We study so-called {\em anonymous} auctions to
understand the revenue tradeoffs and to develop simple anonymous auctions that
are approximately optimal.
We consider digital goods settings and show that the optimal anonymous,
dominant strategy incentive compatible auction has an intuitive structure ---
imagine that bidders are randomly permuted before the auction, then infer a
posterior belief about bidder i's valuation from the values of other bidders
and set a posted price that maximizes revenue given this posterior.
We prove that no anonymous mechanism can guarantee an approximation better
than O(n) to the optimal revenue in the worst case (or O(log n) for regular
distributions) and that even posted price mechanisms match those guarantees.
Understanding that the real power of anonymous mechanisms comes when the
auctioneer can infer the bidder identities accurately, we show a tight O(k)
approximation guarantee when each bidder can be confused with at most k "higher
types". Moreover, we introduce a simple mechanism based on n target prices that
is asymptotically optimal and build on this mechanism to extend our results to
m-unit auctions and sponsored search
Generalized Second Price Auction with Probabilistic Broad Match
Generalized Second Price (GSP) auctions are widely used by search engines
today to sell their ad slots. Most search engines have supported broad match
between queries and bid keywords when executing GSP auctions, however, it has
been revealed that GSP auction with the standard broad-match mechanism they are
currently using (denoted as SBM-GSP) has several theoretical drawbacks (e.g.,
its theoretical properties are known only for the single-slot case and
full-information setting, and even in this simple setting, the corresponding
worst-case social welfare can be rather bad). To address this issue, we propose
a novel broad-match mechanism, which we call the Probabilistic Broad-Match
(PBM) mechanism. Different from SBM that puts together the ads bidding on all
the keywords matched to a given query for the GSP auction, the GSP with PBM
(denoted as PBM-GSP) randomly samples a keyword according to a predefined
probability distribution and only runs the GSP auction for the ads bidding on
this sampled keyword. We perform a comprehensive study on the theoretical
properties of the PBM-GSP. Specifically, we study its social welfare in the
worst equilibrium, in both full-information and Bayesian settings. The results
show that PBM-GSP can generate larger welfare than SBM-GSP under mild
conditions. Furthermore, we also study the revenue guarantee for PBM-GSP in
Bayesian setting. To the best of our knowledge, this is the first work on
broad-match mechanisms for GSP that goes beyond the single-slot case and the
full-information setting
Simplicity-Expressiveness Tradeoffs in Mechanism Design
A fundamental result in mechanism design theory, the so-called revelation
principle, asserts that for many questions concerning the existence of
mechanisms with a given outcome one can restrict attention to truthful direct
revelation-mechanisms. In practice, however, many mechanism use a restricted
message space. This motivates the study of the tradeoffs involved in choosing
simplified mechanisms, which can sometimes bring benefits in precluding bad or
promoting good equilibria, and other times impose costs on welfare and revenue.
We study the simplicity-expressiveness tradeoff in two representative settings,
sponsored search auctions and combinatorial auctions, each being a canonical
example for complete information and incomplete information analysis,
respectively. We observe that the amount of information available to the agents
plays an important role for the tradeoff between simplicity and expressiveness
Characterizing Optimal Adword Auctions
We present a number of models for the adword auctions used for pricing
advertising slots on search engines such as Google, Yahoo! etc. We begin with a
general problem formulation which allows the privately known valuation per
click to be a function of both the identity of the advertiser and the slot. We
present a compact characterization of the set of all deterministic incentive
compatible direct mechanisms for this model. This new characterization allows
us to conclude that there are incentive compatible mechanisms for this auction
with a multi-dimensional type-space that are {\em not} affine maximizers. Next,
we discuss two interesting special cases: slot independent valuation and slot
independent valuation up to a privately known slot and zero thereafter. For
both of these special cases, we characterize revenue maximizing and efficiency
maximizing mechanisms and show that these mechanisms can be computed with a
worst case computational complexity and respectively,
where is number of bidders and is number of slots. Next, we
characterize optimal rank based allocation rules and propose a new mechanism
that we call the customized rank based allocation. We report the results of a
numerical study that compare the revenue and efficiency of the proposed
mechanisms. The numerical results suggest that customized rank-based allocation
rule is significantly superior to the rank-based allocation rules.Comment: 29 pages, work was presented at a) Second Workshop on Sponsored
Search Auctions, Ann Arbor, MI b) INFORMS Annual Meeting, Pittsburgh c)
Decision Sciences Seminar, Fuqua School of Business, Duke Universit
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