Critical review of the e-loyalty literature: a purchase-centred framework

Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage

Book Review ---Getting to Transformation

The book is presented in four parts; containing 23 chapters which includes glossary, bibliography, subject index and name index. The author has used tables and diagrams besides lucid expression. The objective of the book is to understand how organizations can UNLEASH the power of internet and e-business and can reinvent themselves. The organization cannot transform itself in a single day and needs an integrated approach which involves various key concepts and components in transformations. The book talks about all such concepts and components aimed at to serve the customers better and to sell the products to generate more revenue.Transformation, e-government

From e-trash to e-treasure: how value can be created by the new e-business models for reverse logistics

Reverse logistics, that is, all operations related to the reuse of used products, excess inventory and packaging materials, gain increasing attention globally both for their promising financial potentials, the sustainable growth alternative they offer and the environmental positive impact they have. In this paper, we introduce reverse logistics and we explain how the adoption of e-commerce provides new possibilities to existing business models and what are the new e-business models in reverse logistics that have emerged. We compare these three new e-business models, namely, returns aggregators, specialty locators and integrated solution providers on a number of aspects and identify keys for their competitive advantage. Finally, we discuss conceptual and actual opportunities for these e-business models to thrive and advance and present some e-commerce tools that are being developed with the aim to address the distributed, dynamic and knowledge-intensive aspects of applications that contribute to the advancement of e-businesses in the field of reverse logistics.e-commerce;Reverse logistics;e-business models

Structuring postponement strategies in the supply chain by analytical modeling

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The Asian Difference in B2B E-Marketplace

This study contends that the low rate of e-marketplace acceptance by Asian firms cannot be fully understood without analyzing the context within which technology is exploited. Current IOS (Inter-Organizational Systems) studies emphasize the removal of barriers to e-marketplace acceptance in relation to technological, organizational, and inter-organizational factors. However, the contextual influences of IOS are largely ignored. We highlight three levels of contextual influences – structural, national/regional, and socio-cultural – that shape the adopters’ expectation of e-marketplace applications in three Asian regions (India, Taiwan, and China). Our study formulates arguments that attempt to flesh out the constraint of context as one of the most significant, but often neglected, dimensions of e-marketplace acceptance

SUPPLY CHAIN MANAGEMENT IN THE FRESH PRODUCE INDUSTRY: A MILE TO GO?

We investigate the factors that influence vertical coordination in the fresh produce industry. Elaborating on the concept of governance structure, price and non-price coordination systems will be distinguished. Under previous research, there is a specific consideration as to how market conditions and institutional considerations influence the coordination of supply chains. In my presentation for the Food Distribution Research Society in Monterey, California, I analyzed how retail companies in the United States, France, and the Netherlands coordinate their supply chains of fruits and vegetables. Differences in product category and institutional environments do not contribute directly to the explanation of differences found in supply chain coordination systems. Industry-specific factors and firm-resource-based factors may supply a better understanding of these differences.Agribusiness,

Modeling e-Business with eBML

In this paper we demonstrate that modeling e-business strategies is important in a time where the first e-business disillusionment has taken place. The objective of this Paper is twofold. First we propose a theoretical e-business model framework (eBMF) for aligning e-business initiatives and projects. This framework rep-resents an ontology, which will allow firms to develop a sound e-business model, in an environment that is amongst other things characterized by new forms of network organizations. Second we show why the eX-tensible Markup Language (XML) is an adequate technology for describing this theoretical framework in a formal way.xml, e-business models, e-business

Choosing between Auctions and Negotiations in Online B2B Markets for IT Services: The Effect of Prior Relationships and Performance

The choice of contract allocation mechanism in procurement affects such aspects of transactions as information exchange between buyer and supplier, supplier competition, pricing and, eventually, performance. In this study we investigate the buyer’s choice between reverse auctions and bilateral negotiations as an allocation mechanism for IT services contracts. Prior studies into allocation mechanism choice focused on factors pertaining to discrete exchange situation, such as con-tract complexity or availability of suppliers. We broaden the research by focusing on buyers’ past exchange relationships with vendors. Based on the literature on the economics of contracting and agency theory, we hypothesize that prior re-peat interaction with vendors favors the use of negotiations over auctions in the next transaction, while the need to explore the marketplace due to buyer’s inexperience or dissatisfaction with vendor’s performance in the most recent project leads to the use of auctions instead of negotiations. We find support for these hypotheses in a longitudinal dataset of 2,081 IT projects realized by 91 repeat buyers at a leading online services marketplace over a period of eight years. Taken together, the results show that analyzing B2B auctions and negotiations should move beyond analyzing discrete instances and instead analyze them in the context of the individual firm’s history and supplier strategy.outsourcing;IT services;online marketplace;reverse auctions