Entrepreneurial marketing in the B2C mobile application business: A netnographic study across four expert blogs

This study provides insight into the use of entrepreneurial marketing in the mobile app context, with aim of answering the research question: how can entrepreneurial marketing can be used to affect mobile application adoption and retention? The motivation for the study stems from the lack of research on entrepreneurial marketing in the mobile application context and the scarcity of research on mobile application marketing. A thorough review of studies relating to entrepreneurial marketing, mobile commerce, mobile advertising and mobile applications was conducted in order to establish the theoretical foundations of this study. On the basis of the literature review the I-A-R framework was constructed which explores marketing through customer intelligence, acquisition and retention. Netnography was utilized to study experts across four company blogs. These blogs present North American companies that offer services and/or platforms related to mobile app marketing mainly to small and medium sized enterprises. Due to the large amount of data, the findings were first categorized according to the I-A-R framework, and then a summarized and presented along with a revised framework. The revised framework presents a four stage mobile app marketing process. These stages represent the app developer's approach towards making apps, the development of the app, user acquisition, and user retention. In terms of the research question, the two most important ways that EM can be used in the mobile app context are: creating apps that users have an incentive to share in order to leverage a small marketing budget for user acquisition and establishing relationships as a customer loyalty strategy

The ecomics of ecosystems and biodiversity: scoping the scale

The G8 decided in March 2007 to initiate a “Review on the economics of biodiversity loss”, in the so called Potsdam Initiative: 'In a global study we will initiate the process of analysing the global economic benefit of biological diversity, the costs of the loss of biodiversity and the failure to take protective measures versus the costs of effective conservation. The study is being supported by the European Commission (together with the European Environmental Agency and in cooperation with the German Government. “The objective of the current study is to provide a coherent overview of existing scientific knowledge upon which to base the economics of the Review, and to propose a coherent global programme of scientific work, both for Phase 2 (consolidation) and to enable more robust future iterations of the Review beyond 2010.

10 Years Barometer for Public Real Estate in the Netherlands

2007, the Ministry of Housing and Spatial Planning took the initiative to issue the social building blocks: real estate for facilities. This has been the first attempt to deal with social real estate professionally as an asset. In 2008 the professorship of public real estate started with its first Barometer for Social Real Estate. In 2009, I advocated in Real Estate Magazine that research into social real estate is necessary from the perspective of Corporate Real Estate Management (CREM) through new development models and more (PhD) research. In anticipation of the municipal elections of 2010, research by the research group Municipal Real Estate showed that social real estate was not a matter for the election programs of the political parties. This was a prelude to the funded RAAK subsidy application towards marketed municipal real estate for carrying out practice-oriented research. In 2012, this research led to the externally funded research group Social Real Estate. After that, the Social Real Estate professorship profiled itself in different areas. Extra media publicity has been generated primarily thanks to the attention of minister Stef Blok in 2014, when he received the first copy of the book Barometer Maatschappelijk Vastgoed (Social Real Estate): Corporate Social Responsibility at our annual congress, the round table meeting with State Secretary for Health, Welfare and Sport Martin van Rijn in 2015 and the informal conversation with the Minister of Education, Culture and Science Jet Bussemaker in 2015, as well as the many publications of the lectorate. In the 2016 debate with civil society with the Prime Minister Mark Rutte when handing over the book Barometer Maatschappelijk Vastgoed (Social Real Estate) 2016, a round table meeting in 2017 with Minister of Home Affairs and Kingdom Relations Stef Blok, aldermen and directors Real Estate of Municipalities in The Netherlands, have contributed to social and economic knowledge utilization for future and existing real estate professionals. At the PROVADA 2017 we co-organized ‘Shrink: Emptiness and Space for Innovation and Change’ session, where the Minister of the Home Affairs and Kingdom Relations Ronald Plasterk presented his vision on this subject