The role of effective communication and trustworthiness in determining guests’ loyalty

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of guests’ loyalty within the hotel sector. We propose and test a conceptual model that differentiates between two types of loyalty: attitudinal and behavioral. As hotels can control and manage how they communicate their desired characteristics to guests, we posit effective communication and a hotel’s trustworthiness as the key concepts in building loyalty. This study reports on the findings of a study based on 322 hotel guests. Data were analyzed using structural equation modeling. The results reveal that implementing effective communication methods leads to a trustworthy image, which in turn has a positive impact on attitudinal and behavioral loyalty. This research provides hotel managers with strategic directions for cultivating guest loyalty

Is Individualism-Collectivism Associated with Self-Control? Evidence from Chinese and U.S. Samples

Self-control plays an important role in human’s daily life. In the recent two decades, scholars have exerted tremendous effort to examine the etiologies of the individual differences in self-control. Among numerous predictors of self-control, the role of culture has been relatively overlooked. In this study, the influences of cultural orientation on self-control were examined based on the collectivism-individualism framework using both self-report and behavioral task to assess self-control. A convenience sample of 542 Chinese and 446 U.S. undergraduates participated in the research. They were invited to fill out self-report questionnaires reporting their levels of attitudinal self-control and individualistic-collectivistic orientation after completing a computer-based Stroop task. Results of hierarchical regression models showed that Chinese participants reported less attitudinal self-control but had higher behavioral self-control than their U.S. counterparts. Moreover, individual-level individualism and collectivism was negatively and positively related to attitudinal self-control in both countries, respectively. Individual-level collectivism was significantly related to better behavioral self-control, but no significant results were found for the relationship between individual-level individualism and behavioral self-control. In sum, individualism and collectivism have some influences on individual differences in self-control. Implications for future research were discussed

Intention of Hospital Managers in Implementing the Balanced Scorecard

Achieving the implementation of a hospital\u27s vision and mission depends on the strategies that used and the management of human resources. Balanced scorecard (BSC) is one of the strategic tools that are in great demand today to be applied in the health sector. The interest or intention in implementing of BSC depends on individual attitudinal factors, subjective norms and behavioral controls that refer to Planned Behavior (TPB). The aim of this study is to determine the intention of hospital managers in implementing the balanced scorecard. This type of research is quantitative descriptive with a cross sectional approach and the sampling technique used purposive sampling. The methods of data collecting used questionnaires, interviewed and analyzed by multiple linear regression. The results of the 90 samples showed an influence on attitudinal variables, subjective norms and simultaneous behavioral control as indicated by Sig = 0,000. While partially attitudinal variables (Sig = 0.029<0.05), subjective norm (Sig = 0.011<0.05) and behaviour control have effect on intention (Sig = 0.036<0.05)

Development and Validation of an Attitudinal-Profiling Tool for Patients With Asthma

This study was supported and funded by Mundipharma Pte Ltd. Online survey and statistical analysis were performed by Pei-Li Teh, Rachel Howard, Tsin-Li Chua and Jie Sun of Research Partnership Pte Ltd. Medical writing support was provided by Sen-Kwan Tay of Research2Trials Clinical Solutions Pte Ltd. The authors received honoraria from Mundipharma for their participation in the REALISE Asia Working Group meetings and discussions. Prof Price has Board membership with Mundipharma; and had received consultancy and speaker fees, grants and unrestricted funding support from Mundipharma; and payment for manuscript preparation and travel/accommodations/meeting expenses from Mundipharma. Profs Liam and David-Wang are members of the Asia-Pacific Advisory Board of Mundipharma. Profs Cho and David-Wang had received speaker fees from Mundipharma in the past. Dr Neira was an employee of Mundipharma Pte Ltd, Singapore. Ms Teh is an employee of Research Partnership Pte Ltd which conducted the REALISE Asia survey for Mundipharma. Prof Cho is a member of the Editorial Board of Allergy, Asthma & Immunology.Peer reviewedPublisher PD

How to Educate Entrepreneurs?

Entrepreneurship education has two purposes: To improve students’ entrepreneurial skills and to provide impetus to those suited to entrepreneurship while discouraging the rest. While entrepreneurship education helps students to make a vocational decision its effects may conflict for those not suited to entrepreneurship. This study shows that vocational and the skill formation effects of entrepreneurship education can be identified empirically by drawing on the Theory of Planned Behavior. This is embedded in a structural equation model which we estimate and test using a robust 2SLS estimator. We find that the attitudinal factors posited by the Theory of Planned Behavior are positively correlated with students’ entrepreneurial intentions. While conflicting effects of vocational and skill directed course content are observed in some individuals, overall these types of content are complements. This finding contradicts previous results in the literature. We reconcile the conflicting findings and discuss implications for the design of entrepreneurship courses

Hypnotic suggestions can induce rapid change in implicit attitudes

We sometimes evaluate our environment (e.g., persons, objects, situations) in an automatic fashion. These automatic or implicit evaluations are often considered to be based on qualitatively distinct mental processes compared with more controlled or explicit evaluations. Important evidence for this claim comes from studies showing that implicit evaluations do not change as the result of counterattitudinal information, in contrast to their explicit counterparts. We examined the impact of counterattitudinal information on implicit evaluations in two experiments (N = 60, N = 72) that included an innovative manipulation: hypnotic suggestions to participants that they would strongly process upcoming counterattitudinal information. Both experiments indicated that hypnotic suggestions facilitated effects of counterattitudinal information on implicit evaluations. These findings extend recent evidence for rapid revision of implicit evaluations on the basis of counterattitudinal information and support the controversial idea that belief-based processes underlie not only explicit but also implicit evaluations

Exploring intentions to teach mathematical problem solving: An application of the Theory of Planned Behaviour

This study examined the beliefs underlying teachers’ decision-making regarding teaching Mathematical Problem Solving (MPS), from the perspective of the Theory of Planned Behaviour (TPB). 375 primary teachers drawn from 50 schools in a large, mainly urban local authority in Ghana, completed a questionnaire assessing the direct TPB measures of attitudinal beliefs (positive/negative consequences), normative beliefs (approving/disapproving significant others), control beliefs (easy/difficult circumstances) and intentions in relation to teaching MPS. In the follow up qualitative phase, six semi-structured teacher interviews were conducted to further explore the quantitative findings. The merged results revealed that teachers’ intentions to teach MPS were influenced by their attitudinal beliefs towards teaching MPS (e.g. stimulate critical thinking, apply mathematics to everyday contexts), their perceptions and actions of important others (e.g. education authorities, pupils and parents), and some perceived control difficulties (e.g. lack of instructional resources and time availability). The results identified both attitudinal and control beliefs as the main determinants of teacher intentions to teach MPS. These findings highlight the key beliefs to target in developing the capacity of schools to support mathematics teachers’ willingness to implement curriculum reform imperatives

Consumer engagement with social media platforms: a study of the influence of attitudinal components on cutting edge technology adaptation behaviour

Despite pervasive use of digital devices, the influence of simultaneous and combined attitudinal components on consumers’ social media adaptation behaviours remains understudied. This research aims to address this gap in the literature by examining the influence of combined attitudinal components on consumers’ continuous interaction with social media platforms. An online survey was conducted to obtain robust quantitative data on consumers’ interaction and engagement with cutting edge technology such as social media. The findings indicate that consumers’ combined cognitive (perceived opportunity, perceived social influence and perceived control) and affective (enjoyment, self-enhancement, trust and fear) attitudinal components are the antecedents to consumers’ positive and negative adaptation behaviours of social media platforms. Consumers continuously engage with cutting edge social media platforms, either in positive adaptation behaviour (exploration to maximise or exploitation to satisfice social media led benefits) or negative adaptation behaviour (explore to revert from or avoid social media platforms) influenced by combined cognitive and affective attitudinal attributes. The study enriches and advances existing literature by identifying and analysing the influence of both cognitive and affective attitudinal attributes influencing consumers’ positive and negative adaptation behaviours of cutting edge digital technology such as social media platforms. The study helps marketers and IS managers in profiling consumers and understanding consumption patterns while interacting with cutting edge social medial platforms