HitFraud: A Broad Learning Approach for Collective Fraud Detection in Heterogeneous Information Networks

On electronic game platforms, different payment transactions have different levels of risk. Risk is generally higher for digital goods in e-commerce. However, it differs based on product and its popularity, the offer type (packaged game, virtual currency to a game or subscription service), storefront and geography. Existing fraud policies and models make decisions independently for each transaction based on transaction attributes, payment velocities, user characteristics, and other relevant information. However, suspicious transactions may still evade detection and hence we propose a broad learning approach leveraging a graph based perspective to uncover relationships among suspicious transactions, i.e., inter-transaction dependency. Our focus is to detect suspicious transactions by capturing common fraudulent behaviors that would not be considered suspicious when being considered in isolation. In this paper, we present HitFraud that leverages heterogeneous information networks for collective fraud detection by exploring correlated and fast evolving fraudulent behaviors. First, a heterogeneous information network is designed to link entities of interest in the transaction database via different semantics. Then, graph based features are efficiently discovered from the network exploiting the concept of meta-paths, and decisions on frauds are made collectively on test instances. Experiments on real-world payment transaction data from Electronic Arts demonstrate that the prediction performance is effectively boosted by HitFraud with fast convergence where the computation of meta-path based features is largely optimized. Notably, recall can be improved up to 7.93% and F-score 4.62% compared to baselines.Comment: ICDM 201

Ontology of core data mining entities

In this article, we present OntoDM-core, an ontology of core data mining entities. OntoDM-core defines themost essential datamining entities in a three-layered ontological structure comprising of a specification, an implementation and an application layer. It provides a representational framework for the description of mining structured data, and in addition provides taxonomies of datasets, data mining tasks, generalizations, data mining algorithms and constraints, based on the type of data. OntoDM-core is designed to support a wide range of applications/use cases, such as semantic annotation of data mining algorithms, datasets and results; annotation of QSAR studies in the context of drug discovery investigations; and disambiguation of terms in text mining. The ontology has been thoroughly assessed following the practices in ontology engineering, is fully interoperable with many domain resources and is easy to extend

Cooperation between expert knowledge and data mining discovered knowledge: Lessons learned

Expert systems are built from knowledge traditionally elicited from the human expert. It is precisely knowledge elicitation from the expert that is the bottleneck in expert system construction. On the other hand, a data mining system, which automatically extracts knowledge, needs expert guidance on the successive decisions to be made in each of the system phases. In this context, expert knowledge and data mining discovered knowledge can cooperate, maximizing their individual capabilities: data mining discovered knowledge can be used as a complementary source of knowledge for the expert system, whereas expert knowledge can be used to guide the data mining process. This article summarizes different examples of systems where there is cooperation between expert knowledge and data mining discovered knowledge and reports our experience of such cooperation gathered from a medical diagnosis project called Intelligent Interpretation of Isokinetics Data, which we developed. From that experience, a series of lessons were learned throughout project development. Some of these lessons are generally applicable and others pertain exclusively to certain project types

EntiTables: Smart Assistance for Entity-Focused Tables

Tables are among the most powerful and practical tools for organizing and working with data. Our motivation is to equip spreadsheet programs with smart assistance capabilities. We concentrate on one particular family of tables, namely, tables with an entity focus. We introduce and focus on two specific tasks: populating rows with additional instances (entities) and populating columns with new headings. We develop generative probabilistic models for both tasks. For estimating the components of these models, we consider a knowledge base as well as a large table corpus. Our experimental evaluation simulates the various stages of the user entering content into an actual table. A detailed analysis of the results shows that the models' components are complimentary and that our methods outperform existing approaches from the literature.Comment: Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR '17), 201

Towards Knowledge-Based Personalized Product Description Generation in E-commerce

Quality product descriptions are critical for providing competitive customer experience in an e-commerce platform. An accurate and attractive description not only helps customers make an informed decision but also improves the likelihood of purchase. However, crafting a successful product description is tedious and highly time-consuming. Due to its importance, automating the product description generation has attracted considerable interests from both research and industrial communities. Existing methods mainly use templates or statistical methods, and their performance could be rather limited. In this paper, we explore a new way to generate the personalized product description by combining the power of neural networks and knowledge base. Specifically, we propose a KnOwledge Based pErsonalized (or KOBE) product description generation model in the context of e-commerce. In KOBE, we extend the encoder-decoder framework, the Transformer, to a sequence modeling formulation using self-attention. In order to make the description both informative and personalized, KOBE considers a variety of important factors during text generation, including product aspects, user categories, and knowledge base, etc. Experiments on real-world datasets demonstrate that the proposed method out-performs the baseline on various metrics. KOBE can achieve an improvement of 9.7% over state-of-the-arts in terms of BLEU. We also present several case studies as the anecdotal evidence to further prove the effectiveness of the proposed approach. The framework has been deployed in Taobao, the largest online e-commerce platform in China.Comment: KDD 2019 Camera-ready. Website: https://sites.google.com/view/kobe201