FUNCTIONS OF THE THREE RHETORICAL APPEALS IN ONLINE LEARNING COMMUNICATIONS DURING THE COVID-19 PANDEMIC

Online learning from home with an online learning method policy during the Covid-19 pandemic gave rise to a rhetorical situation. ‘Boundaries,’ one of the rhetorical situation dimensions, present barriers to online learning communication. In this ‘urgent’ situation, we need to apply the three rhetorical appeals; ethos, pathos, and logos. The research aims to determine how teachers use the three appeals of Aristotelian rhetoric, ethos, pathos, and logos, to persuade students to build efective online learning communication during the Covid 19 pandemic. Using the theory of the three appeals of Aristotle’s rhetoric; ethos, pathos, and logos. Rhetorical analysis carried out the entire function of ethos, pathos, and logos to obtain a complete fgure of application ethos, pathos, and logos in online learning communication. This qualitative descriptive research uses the case study method. It was found that in order to build efective online learning communication all rhetorical appeals, ethos, pathos, and logos must be applied as a whole. Ethos can be found in the ability to use internet-based learning media. Logos can be found in explaining learning material systematically and logically. Pathos can be found when teachers try to empathize, provide motivation, and build students’ awareness to obey the rules in online classrooms

Rhetorical Bridges: How Rhetoric Affects the Gap Between Knowledge and Behavior Change

Health-communication campaigns have long operated according to the belief that individuals can be persuaded to change hazardous health practices through education about the risks or benefits of certain behaviors. Health-communication scholars and practitioners have ascribed to a theory of behavior change that posits acquiring knowledge about certain health issues leads to changes in attitudes and, ultimately, changes in personal health practices. Over the past decade, however, scholars have identified a KAP-gap, as they often see a wide gulf between an individual\u27s Knowledge and Attitudes and his or her health Practice. Recently, rhetorical scholars have begun to view this KAP-gap through the lens of rhetorical theory, identifying reasons why knowledge alone is not enough to effect behavior change and building alternative models of persuasion that could more effectively support public health campaigns. My thesis takes up these same questions: What do current models and theories of human behavior and persuasion that shape health-communication campaigns look like? What can rhetorical theory contribute to understandings of how people can be persuaded and why they change behaviors? And how could these ideas give shape to a new method for designing and implementing public-health campaigns? Through an interdisciplinary approach, I provide a proposal for a tailored interactive health communication website that clearly demonstrates how rhetoric, viewed as a fluid dynamic between practical art and hermeneutic tool, can help bridge the gap between knowledge and behavior change

Dramatistic User Experience Design: The Usability Testing of an e-Government System in A Non-Western Setting

This dissertation investigates rhetorical situatedness as a factor that culturally designates users’ motives in adopting a new technology. The application of Kenneth Burke’s dramatism extends the discussion about the situation where an interaction takes place to include acting and meaning-making in Non-Western settings as contextual and situated. This expansion is essential to reinforce the understanding of how cultural contexts impact users’ motives, specifically users from Non-Western settings, to adopt a technology. The traditional Human-Computer Interaction (HCI) research stresses mechanical and technical aspects between a user (agent) and a technology device (agency) in order to reduce user errors. This approach isolates the rhetorical situation of interaction in a computer interface, thus eliding the cultural situatedness by regarding the situation as something fixed, such as in a laboratory. Adding a cultural context provides a fuller picture of this interaction. Using a civic records online system called e-Lampid, which is administered by Surabaya City Government in Indonesia as a case study, I discover five elements of situatedness that contribute significantly to weave acting and meaning-making into a culturally informed interaction. User motives are shaped by internal and external situations that are collective, local, and both onsite and off. Dramatism is a tool for analysis and production that prioritizes cultural awareness. Dramatistic User Experience (UX) design offers analytical, comprehensive, and systematic perspectives on the design process. Dramatistic UX integrates three different approaches: usability testing, rhetorical awareness of situations, and needs analysis. The synergy of dramatism, user experience, and design thinking provides a holistic approach to construct a rhetorically grounded and culturally contingent user experience design

Proceedings of the International Workshop on EuroPLOT Persuasive Technology for Learning, Education and Teaching (IWEPLET 2013)

"This book contains the proceedings of the International Workshop on EuroPLOT Persuasive Technology for Learning, Education and Teaching (IWEPLET) 2013 which was held on 16.-17.September 2013 in Paphos (Cyprus) in conjunction with the EC-TEL conference. The workshop and hence the proceedings are divided in two parts: on Day 1 the EuroPLOT project and its results are introduced, with papers about the specific case studies and their evaluation. On Day 2, peer-reviewed papers are presented which address specific topics and issues going beyond the EuroPLOT scope. This workshop is one of the deliverables (D 2.6) of the EuroPLOT project, which has been funded from November 2010 – October 2013 by the Education, Audiovisual and Culture Executive Agency (EACEA) of the European Commission through the Lifelong Learning Programme (LLL) by grant #511633. The purpose of this project was to develop and evaluate Persuasive Learning Objects and Technologies (PLOTS), based on ideas of BJ Fogg. The purpose of this workshop is to summarize the findings obtained during this project and disseminate them to an interested audience. Furthermore, it shall foster discussions about the future of persuasive technology and design in the context of learning, education and teaching. The international community working in this area of research is relatively small. Nevertheless, we have received a number of high-quality submissions which went through a peer-review process before being selected for presentation and publication. We hope that the information found in this book is useful to the reader and that more interest in this novel approach of persuasive design for teaching/education/learning is stimulated. We are very grateful to the organisers of EC-TEL 2013 for allowing to host IWEPLET 2013 within their organisational facilities which helped us a lot in preparing this event. I am also very grateful to everyone in the EuroPLOT team for collaborating so effectively in these three years towards creating excellent outputs, and for being such a nice group with a very positive spirit also beyond work. And finally I would like to thank the EACEA for providing the financial resources for the EuroPLOT project and for being very helpful when needed. This funding made it possible to organise the IWEPLET workshop without charging a fee from the participants.

The Influencer Effect: Exploring the Persuasive Communication Tactics of Social Media Influencers in the Health and Wellness Industry

With the emergence of social media platforms such as Instagram and TikTok, social media influencers (SMIs) have been a growing source of information in the health and wellness industry. Through their creative, informative, and appealing content, SMIs have the innate ability to reach and attain a large following on social media platforms. The purpose of this study is to ascertain an understanding of the persuasive tactics employed by SMIs in the creation and dissemination of information in the health and wellness industry. Using the theoretical framework of Aristotle’s Rhetorical Appeals and Fisher’s Narrative Paradigm, this qualitative study seeks to examine the key persuasive tactics used by SMIs in the health and wellness industry. Using content analysis, the social media content of SMIs was collected and analyzed to find emerging themes related to the rhetorical appeals and narration. In addition, a comparative analysis of the persuasive tactics used by SMIs and subject-matter experts (SMEs) was conducted. Findings showed that SMIs rely heavily on the appeals that allowed them to present themselves as credible, relatable, and similar to their followers; SMEs rely strongly on the logos appeal using technical language, memes, and textual graphics to educate the audience. Through this study, using the findings of the content and comparative analysis, a list of best practices of key persuasive tactics has been established to enable SMEs to be more effective in encouraging online users to adopt health information

Using Rhetorical Approach of Ethos, Pathos and Logos by Malaysian Engineering Students in Persuasive Email Writings

It seems that many English language learners have deficiency to write persuasively. This portent has been observed among university students, particularly those from technical fields. Therefore, the present study examines the use of ethos, pathos and logos in persuasive email writing and determines if these features were used appropriately. The participants involved in this research were 43 third-year Malaysian engineering students. The task evaluated was persuasive email writing, and the data was obtained from an official university website forum. The data was analysed qualitatively by using Aristotelian rhetorical theory. The results show that there were some persuasive techniques used by the students in their email writing. It appears that the appeal to pathos was preferred highly in directly connecting with the emotions of the instructors. This was followed by appeals to ethos, where the students used their own ethicality and credibility to persuade the instructor into giving them an extension deadline of their classwork. The findings further revealed that appeal to logos were not used in a very persuasive manner, which could also due to avoiding logical fallacies. Therefore, the present study shows the engineering students prefer to link with emotions in their email writing in achieving their goals.  &nbsp

ENGLISH LANGUAGE LEARNING THROUGH THE CULTURE OF LEARNER’S INDIGENOUS LANGUAGE

The concern on learners’ competence to communicate in English culturally has been attaining multitude attention within attention to make learner be able to communicate effectively in English as part of the international society while learners have limited conceptualization upon cultural issues. On the other hand, the indigenous language(s) is also threatened by the improvement of interests and practices of learning English. Learners, along with the language policy in education, tend to move aside or to give less attention onto the indigenous languages and give more to English. Departed from the purpose of improving learners’ cultural understanding in English and at the same time to encourage the existence of indigenous language, this paper presents language cultural background of English compared with Javanese and Sasak Languages by employing contrastive analysis and ethnography study

A Content Analysis of Non-Profit Organizations Social Media: Through the Lens of Compliance-Gaining & Persuasion

Non-profit organizations utilize social media platforms like Instagram to reach the community, fundraise, convey their mission and vision, establish themselves, and educate others. This study examined whether the communication artifacts of selected nonprofit organizations employed Cialdini\u27s (2021) compliance-gaining strategies through an eight-week qualitative digital content analysis on Instagram to address the problem of understanding how non-profit organizations use Instagram tools to influence and persuade their audience. Compassion International (@compassion), CARE (@careorg), and Direct Relief (@directrelief), the three non-profit organizations chosen in this study, demonstrated the usage of Cialdini’s (2021) compliance-gaining strategies within their digital media communication strategy. Non-profit organizations operate in a highly competitive environment, with many organizations vying for attention and resources from donors and supporters. They must understand how to effectively use Instagram and compliance-gaining theory to influence and persuade their audience, ultimately increasing their impact and reach. How are these three non-profit organizations engaging and mobilizing their audience through this influence and persuasion to support their respective cause? Are there commonalities in how each non-profit organization is using Cialdini’s (2021) compliance-gaining framework? This study showed that the three non-profit organizations chosen effectively used Cialdini’s (2021) compliance-gaining framework on Instagram to influence and persuade their audience, while also contributing to the existing literature on social media marketing, compliance-gaining theory, and digital content analysis. The analysis provided valuable insights for communication professionals, marketers, and non-profit organizations seeking to create compelling social media campaigns

Leveraging the Rhetorical Energies of Machines: COVID-19, Misinformation, and Persuasive Labor

The rampant misinformation amid the COVID-19 pandemic demonstrates an obvious need for persuasion. This article draws on the fields of digital rhetoric and rhetoric of science, technology, and medicine to explore the persuasive threats and opportunities machine communicators pose to public health. As a specific case, Alexa and the machine’s performative similarities to the Oracle at Delphi are tracked alongside the voice-based assistant’s further resonances with the discourses of expert systems to develop an account of the machine’s rhetorical energies. From here, machine communicators are discussed as optimal deliverers of inoculations against misinformation in light of the fact that their performances are attended by rhetorical energies that can enliven persuasions against misinformation