Design Thinking for enabling Creativity in Information System Planning

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceIn a globalized business environment characterized by quickly developing technologies and intensifying competition, more creativity is demanded to foster and boost innovation. Despite Creativity being seen as one essential source of innovation, an effective and consistent way of using this core skill on the activity of Information Systems (IS) planning has yet to be achieved. Attempts have been made to establish a relationship to apply creativity principles to IS planning, but up to now, there aren’t clear suggestions made on how to use the Design Thinking methodology to leverage creativity during the IS planning. Thus, this study suggests the Design Thinking’s great potential to tackle more application of creativity in IS planning. In the light of this context, this study aims to investigate and define a method based on the Design Thinking methodology’s approach to enable creativity during the IS planning activity. The study will follow the Design Science Research methodology to create and develop a method based on Design Thinking principles to leverage creativity in IS planning. It’s expected that the method proposed shows its effectiveness and efficiency in enabling creativity for the activity IS planning and producing innovative results

Research on the Application of Computer Graphic Advertisement Design Based on a Genetic Algorithm and TRIZ Theory

In view of the shortcomings of the traditional thinking of computer graphic advertising design, this paper introduces TRIZ innovative thinking to design computer advertising. First of all, combined with specific cases of computer creative print advertising, this paper analyzes the creative methods of stimulating divergent thinking, aggregation thinking and transformation thinking from the innovation principle of TRIZ theory as the origin, and applies them to the creative mechanism and application program of print advertising creativity. The whole process is led by rational principles of perceptual thinking, driven by specific principles of abstract imagination, to explore the thinking source of creative design essence of print advertising. The theory and its application mechanism become a new thinking method and application attempt in the creative field of print advertisement. Then, based on the TRIZ innovation theory, the business model of advertising content arrangement is constructed, and the mathematical model is constructed according to the planning business media resource planning on the business model to realize the multi-objective optimization of efficient use of orders and precise delivery of time. Finally, a multi-objective optimization mathematical model of parallel genetic algorithm is designed to solve the advertisement content arrangement. The innovative thinking of TRIZ and the application of genetic algorithm in content arrangement of computer graphic advertisement design are verified by experiments

Adaptive Religious Education at the Service of Inventiveness: A scientific way of being creative and effective in Religious Education

Student uniqueness demands that the teacher/catechist is inventive not only in the learning methods and teaching techniques employed but also in the way content is structured. Only in this way can the teacher ascertain that his/her students’ requirements are met and, consequently, student learning facilitated. However, teachers’ creativity should not mean haphazard choice of methods and techniques. Teaching is both an art and a science. The limitless nature of creativity should be used judiciously and made to bear fruit through the application of knowledge of educational psychology and instructional design. By using Adaptive Religious Education, the teacher may be guided to use different techniques in a methodical manner in order to ensure and enhance student learning. In particular, thesystematic use of different symbol systems can help teachers to improve student learning. The paper will put forward a number of principles and practical suggestions that may guide teachers in planning R.E. lessons

The Creative Planning Strategy and the Question of Social Advertising in Nigeria’s Democracy

This paper questions the efficacy of social adverts in promoting Nigeria’s democracy and proposes creative planning as a key strategy for designing effective media messages for effective democratic principles. Social advertising pleads a course through advocacy, social mobilization or behavior change communication. The business of democracy is to get the people involved in the business of leadership. Many media messages created to inform and educate the citizenry under democratic set-ups in Nigeria have been ineffective with regards to changing behavior of the citizens towards a particular course. The creative planning strategy under consideration in this paper involves the steps in the creation of media messages with focus on variables such as discourse, dramatic logic or arguments, signs and significations and the audience. Basic questions in this paper include: Why are social adverts used as tools in promoting democratic values? Are the social adverts used in Nigeria predicated on the creative planning strategy? To what extent have the social adverts contributed to the promotion of democratic principles in Nigeria? The paper examines some advertising theories as applied to message development and questions the basis for creating or designing most media messages in promoting democratic values in Nigeria. The methodology adopted in this paper is analysis and recommendations will be based on the finding

Design thinking and innovation: synthesising concepts of knowledge co-creation in spaces of professional development

This paper explores how design thinking connects to concepts of knowledge creation and innovation. A case study of a knowledge sharing network in the social services sector is used to illustrate how design thinking supports Ba, the spaces for knowledge creation. Further exploration of the four enabling conditions for Ba resulted in delineation of two distinct types: relational and structural. Relational enablers support three groups of enabling conditions: interaction, shared values and communication. It is proposed that design thinking aligns well with relational enabling conditions for Ba to create the ideal spaces for knowledge creation. The group of structural enablers can assist or obstruct change and relate to the culture and management approaches of an organization, which may or may not be assisted by design thinking. However, to ensure that design thinking is not undermined, and innovation is achieved, the presence of an appropriate structural enabler is critical for success

The student practitioner: developing skills through the marketing research consultancy project

This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning. The author’s intention is to demonstrate that this method of learning facilitates a level of student skill development that more traditional marketing courses find difficult to achieve. Design/methodology/approach The study is underpinned by an interpretivist approach. Research involved students taking part in two focus groups during the consultancy and the completion of pre consultancy and post consultancy open ended questionnaires. Findings Findings suggest that the marketing consultancy project represents a way to help develop the general skills required by novice marketers. Students show an understanding of the importance of acquiring communicative, interpersonal, creative and team based skills. These assist them in developing a practical knowledge neglected by much existing marketing teaching. Research limitations/implications The findings although based on a small sample, indicate that marketing education if based on action learning, positively engages learners. The emphasis on practice suggests that experience, work place socialisation and tacit knowledge, are essential components of learning about marketing that often get overlooked in more traditional marketing courses. Originality/value This paper suggests that much established marketing education does not take sufficient account of experiential based learning and instead, is wedded to a model of teaching that sees marketing as being mainly about the transmission of administratively based knowledge. This paper argues that relying overly on the latter will not provide tomorrows marketers with an appropriate skill set for employment

Validation of a set of design principles to promote knowledge productivity and innovation

This study explores the learning processes that contribute to knowledge productivity: gradual improvement and radical innovation of an organisation’s procedure and products and services, based on the development and application of new knowledge. The research is based on the assumption that innovation is the result of a series of powerful social learning processes. Based on previous case study research we formulated a set of twelve design principles. Those principles reflect key factors relevant to the innovation processes. The study at hand presents the validation of this set of design principles. The method used is a set of circular scales with which people involved in innovation practices analysed their innovation process. From the data it reveals that the design principles do not miss elements that are essential for innovation practices. The two design principles that seem to be ambiguous and need further elaboration are principles 11 and 12. Furthermore it became clear that reflecting upon an innovation practice works best when doing it together instead of doing this individually

Minimum game plans : eco-design and low-tech fabrication in studios

This paper looks at eco-design and low-tech fabrication in studio