Proposal for the Marketing Strategy Improvements of a Company

Diplomová práce se zabývá marketingovou strategií společnosti prodávající knihy. Teoretická část poskytuje teoretické východiska týkající se marketingové strategie. Na základě analytické části analyzující aktuální marketingovou strategii společnosti jsou vypracovány návrhy na její zlepšení.Diploma thesis deals with the marketing strategy of a book selling company. Theoretical part provides theoretical background on marketing strategy. Based on analytical part analysing current marketing strategy of the company are developed proposals for its improvement.

Market research to determine the viability of the online christian bookstore “The wisdom door”

This market research investigated the viability to create an online Christian bookstore with English contents for the Christian community in Colombia. Our main purposes were to determine the feasibility of creating this bookshop that we called The Wisdom Door and to identify the possible contents that the Christian believers would like to find in English. Based on a qualitative-exploratory research, we applied as instruments for the data collection, 100 surveys and two focus group with 36 people of the Christian community at the church Manantial de Vida in Bogota to response the research questions. Through the data analysis were established four categories with some subdivisions with the participants’ opinions that revealed that there is a high interest in the Christian believers for the bookstore proposed and we found that The Wisdom Door must to take into account a variety of contents divided in sections, material and topics, to satisfy all the desires and expectations that the potential customers have with the online Christian bookshop in English.Chapter 1 Introduction 1.1 Statement of the problem 1.2 Research Questions 1.3 Justification 1.4 Research Objective 1.4.1 Overall objectives 1.4.2 Specific objectives Chapter 2 Theoretical Framework 2.1 Viability of an enterprise7 2.2 Online Christian Bookstore 2.3 Information and Communications Technology (ICT) 2.4 State Of Art 2.4.1 Foreign Christian bookstores 2.4.2 National Bookshops 2.4.3 General Bookstores Analysis Chapter 3 Legal Framework 3.1 Import Guide (Process) 3.2 Steps to Import Goods to Colombia 3.3 INCOTERMS (International Commerce Terms) 3.3.1 Main obligations for the exporter 3.3.2 Main obligations for the importer Chapter 4 Research Design 4.1 Type of Study 4.2 Data collection instruments and procedures 4.3 Research Context and Participants Chapter 5 Data Analysis 5.1 Surveys and Focus Groups procedures 5.1.1 Interest in reading Christian contents in English 5.1.2 The importance of English Christian contents 5.1.3 English contents desired by the Christian community 5.1.4 Significant Findings through the Research Chapter 6 Conclusions Chapter 7 Recommendations for Further Research List of ReferencesPregradoProfesional en Lenguas ModernasLenguas Moderna

RAKAN MASJID MINISHOP

The purpose of this report is to propose a web-based electronic commerce (e-commerce) called "Rakan Masjid MiniShop". Its main objective is to serve as an alternative for the Universiti Teknologi PETRONAS (UTP) community to purchase books online. The scope of study of this proposed project is within UTP only with the students, lecturers and staff of UTP as target users. The methodology applied in executing this project is prototyping-based methodology. This report also includes some findings on e-commerce, online bookselling, and a few universities which have already establish their own online bookstores and became successful. The results of surveys on user's preferences in purchasing books online are also included. The activity diagram will guide user on the system navigation. This project is expected to benefit the organisation of Rakan Masjid UTP by enhancing its business activities and improve its business management within the campus through online purchasing

Bridging the Gap Between Skidmore Students and Local Businesses

Skidmore students are an underutilized customer base for small businesses in Saratoga Springs. The purpose of this thesis is to analyze the purchasing behaviors of Skidmore students in order to determine how local small businesses can better attract them as customers. Current Skidmore students were surveyed and interviewed to ascertain overarching patterns in their purchasing habits. Results show that word of mouth and social media are influential at Skidmore, but are underutilized by local businesses. Findings also suggest that purchasing habits are largely formed during students’ first year at Skidmore. Finally, interview and survey results indicate that Skidmore students most value convenience when making purchasing decisions, and that local businesses must be made more accessible to students on campus in order for them to compete with online commerce sites and on campus options, which students find more convenient. Results were analyzed in order to generate communications, marketing, and business strategies that small businesses can adapt in order to effectively leverage survey and interview insights

Workshop on Investment Vehicles and Financial Instruments supporting Technology Transfer and Innovation: Focus on the Danube Region and the Western Balkans countries

The objectives of the workshop were to identify existing financial instruments to support innovation and technology transfer activities in the Danube Region and the Western Balkan countries, to explore where the evident gaps exist and discuss ways to address currently unmet demand with synergistic solutions. The workshop aimed to strengthen and cement an emerging community of practice on these issues that should help to maximise impact on regional innovation. The workshop stimulated exchange and discussion on the nature, features and the general suitability of existing financial instruments for the financing of different innovation and tech transfer projects (including start-up creation, joint ventures, licensing transactions etc.). The final results are a definition of the type of financing instruments necessary for the region (in the form of vouchers, financial products, enhancements of features of existing innovation funds etc.) and a plan to accelerate their creation.JRC.I.4-Intellectual Property and Technology Transfe

Semper floreat

Title varies: Gamut; Time off: Semper; The press. Numbering system very erratic

Recovery within long running transactions

As computer systems continue to grow in complexity, the possibilities of failure increase. At the same time, the increase in computer system pervasiveness in day-to-day activities brought along increased expectations on their reliability. This has led to the need for effective and automatic error recovery techniques to resolve failures. Transactions enable the handling of failure propagation over concurrent systems due to dependencies, restoring the system to the point before the failure occurred. However, in various settings, especially when interacting with the real world, reversal is not possible. The notion of compensations has been long advocated as a way of addressing this issue, through the specification of activities which can be executed to undo partial transactions. Still, there is no accepted standard theory; the literature offers a plethora of distinct formalisms and approaches. In this survey, we review the compensations from a theoretical point of view by: (i) giving a historic account of the evolution of compensating transactions; (ii) delineating and describing a number of design options involved; (iii) presenting a number of formalisms found in the literature, exposing similarities and differences; (iv) comparing formal notions of compensation correctness; (v) giving insights regarding the application of compensations in practice; and (vi) discussing current and future research trends in the area.peer-reviewe

Smart Specialisation at work: The entrepreneurial discovery as a continuous process S3 Working Paper Series No. 12/2017

The term Entrepreneurial Discovery Process (or EDP) originally referred to the identification of areas for investment in research and innovation (i.e. priority-areas), through an inclusive and evidence-based process grounded in stakeholders’ engagement. The experience of the S3 Platform has highlighted, on the one hand, that the concept itself has evolved from being a process limited to the identification of investment-priorities in the design-phase of a Smart Specialisation Strategy, into a continuous activity, which keeps going throughout the strategy’s implementation; on the other, that there was a significant gap in understanding how different actors engaged in the EDP. Such continuous EDP implies that stakeholders are kept engaged in the refinement of priority-areas, the identification of instruments that would implement them, as well as the RIS3 governance and monitoring mechanisms that would allow the expected competitive advantages to emerge. With this report, we address both issues. Firstly, we submit the concept of continuous EDP to an empirical test. Secondly, we look in depth at the role of different stakeholders in the EDP (especially in the design phase of RIS3). To do so, we present the results of a survey run in the S3 Platform, aimed at monitoring current practices in the EDP. The survey provides information on how the 4-ple helix has taken part in the EDP and provides insights on the relationship between the different actors and the public body responsible for the EDP. The results confirm that once investment priorities have been identified with the involvement of stakeholders, various mechanisms that keep them engaged in following the development of such priorities are often put in place. Finally, the results indicate that the EDP, as a continuous process, is proving positive and satisfactory.JRC.B.3-Territorial Developmen

Reading space in the city.

Tsang Chun Man."Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2002-2003, design report."Chapter 00 --- Background --- p.01Chapter 01 --- Theoretical Research --- p.02-47Chapter 01.1 --- Reading Research & Quotations --- p.02-03Chapter 01.2 --- Observations in Hong Kong --- p.04-05Chapter 01.3 --- Library ResearchChapter 01.3.1 --- Library Development Time-Line --- p.06-11Chapter 01.3.2 --- Precedent Studies --- p.12-33Chapter 01.3.3 --- HK Library Studies --- p.34-39Chapter 01.4 --- Popular Reading Space --- p.40-47Chapter 02 --- Thesis Design Studies --- p.48-70Chapter 02.1 --- Design Intention --- p.48Chapter 02.2 --- Site Conditions --- p.49-53Chapter 02.3 --- Design ProposalChapter 02.3.1 --- Programmatic Studies --- p.54-55Chapter 02.3.2 --- Conceptual Studies --- p.56-60Chapter 02.3.3 --- Building Studies --- p.61-66Chapter 02.3.4 --- Furniture Concept --- p.67-70Chapter 03 --- Presentation Model --- p.71-77Chapter 03.1 --- Model Photo --- p.71-76Chapter 03.2 --- CD-ROM --- p.77Chapter - --- Quotations from Reference ReadingChapter - --- Power-point Presentatio